Location-aware programs are becoming cornerstones of effective customer relationship-building, from developing augmented-reality-based games, to promptly delivering pizzas, to assessing flood-zone risks for insurance companies, to reducing urban traffic jams. By integrating location coordinates with other user data, it’s possible to generate customer insights that increase the value of your brand interaction.
In location-based applications, geospatial data — including points, polygons and linestrings — captures the location, size and shape of real-world objects. Geospatial indexes speed up searches based on location, enabling applications to take full advantage of the spatial relationships within data. Web and mobile developers can enhance their applications with geospatial operations, enabling advanced location-based features, mapping functionality and situational awareness.