What is phishing?
Phishing scams trick users into divulging sensitive data, downloading malware, and exposing themselves or their organizations to cybercrime.
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What is phishing?

Phishing attacks are fraudulent emails, text messages, phone calls or web sites designed to trick users into downloading malware, sharing sensitive information or personal data (e.g., Social Security and credit card numbers, bank account numbers, login credentials), or taking other actions that expose themselves or their organizations to cybercrime.

Successful phishing attacks often lead to identity theft, credit card fraud, ransomware attacks, data breaches, and huge financial losses for individuals and corporations.

Phishing is the most common type of social engineering, the practice of deceiving, pressuring or manipulating people into sending information or assets to the wrong people. Social engineering attacks rely on human error and pressure tactics for success. The attacker typically masquerades as a person or organization the victim trusts—e.g., a coworker, a boss, a company the victim or victim’s employer does business with—and creates a sense of urgency that drives the victim to act rashly. Hackers and fraudsters use these tactics because it’s easier and less expensive to trick people than it is to hack into a computer or network.

According to the FBI, phishing emails are the most popular attack method, or vector, used by hackers to deliver ransomware to individuals and organizations. IBM’s Cost of a Data Breach 2022 found that phishing is the second most common cause of a data breach (up from fourth most common last year), and that data breaches caused by phishing were the most expensive, costing victims USD 4.91 million on average.

Types of phishing attacks
Bulk phishing emails

Bulk email phishing is the most common type of phishing attack. A scammer creates an email message that appears to come from a large, well-known legitimate business or organization—a national or global bank, a large online retailer, the makers of a popular software application or app—and sends the message to millions of recipients. Bulk email phishing is a numbers game: The larger or more popular the impersonated sender, the more recipients who are likely to customers, subscribers or members.

Cybercriminals go to various lengths to make the phishing email appear legitimate. They typically include the impersonated sender’s logo in the email, and mask the ‘from’ email address to include impersonated sender’s domain name; some will even spoof the sender’s domain name—e.g., using ‘rnicrosoft.com’ instead of ‘microsoft.com’—to appear legit at a glance.

The subject line addresses a topic that the impersonated sender might credibly address, and that appeals to strong emotions—fear, greed, curiosity, a sense of urgency or time pressure—to get the recipient's attention. Typical subject lines include 'Please update your user profile,' 'Problem with your order,' 'Your closing documents are ready to sign,' Your invoice is attached.' 

The body of the email instructs the recipient to take an action that seems perfectly reasonable and consistent with the topic, but will result in the recipient divulging sensitive information—social security numbers, bank account numbers, credit card numbers, login credentials—or downloading a file that infects the recipient's device or network.

For example, recipients might be directed to ‘click here to update your profile', but the underlying hyperlink takes them to a fake website that tricks them into entering their actual login credentials as part of the profile update process. Or they may be told to open an attachment that appears to be legitimate (e.g., 'invoice20.xlsx') but that delivers malware or malicious code to the recipient's device or network.

Spear phishing

Spear phishing is a phishing attack that targets a specific individual—usually a person who has privileged access to sensitive data or network resources, or special authority that the scammer can exploit for fraudulent or nefarious purposes.

A spear phisher studies the target to gather information needed to pose as a person or entity the target truly trusts—a friend, boss, co-worker, colleague, trusted vendor or financial institution—or to pose as the target individual. Social media and social networking sites—where people publicly congratulate coworkers, endorse colleagues and vendors, and tend to overshare about meetings or events or travel plans—have become rich sources of information for spear phishing research. 

With this information the spear phisher can send a message containing specific personal details or financial information and a credible request to the target—as in, 'I know you're leaving tonight for vacation—but can you please pay this invoice (or transfer USDXXX.XX to this account) before close of business today?'

A spear phishing attack aimed a C-level executive, a wealthy individual or some other high-value target is often called a whale phishing or whaling attack.

Business email compromise (BEC)

BEC is a class of spear phishing attack that attempts to steal large sums of money or extremely valuable information—e.g. trade secrets, customer data, financial information—from corporations or institutions.

BEC attacks can take several different forms. Two of the most common include:

  • CEO fraud: The scammer impersonates a C-level executive’s email account, or hacks into it directly, and sends a message to a lower-level employee instructing them to transfer funds to a fraudulent account, make a purchase from a fraudulent vendor, or send files to an unauthorized party.

  • Email account compromise (EAC): Here the scammer gains access to the email account of a lower-level employee—e.g., a manager in finance, sales, R&D—and uses it to send fraudulent invoices to vendors, instruct other employees to make fraudulent payments or deposits, or request access to confidential data.

As part of these attacks, scammers often gains access to company email accounts by sending an executive or employee a spear phishing message that tricks them into divulging email account credentials (username and password). For example, a message such as ‘Your password is about to expire. Click this link to update your account’ might conceal a malicious link to a fake website designed to steal account information.

Regardless of the tactics used, successful BEC attacks are among the costliest cyberattacks. In one of the best-known examples of BEC, hackers impersonating a CEO convinced his company's finance department to transfer EUR 42 million to a fraudulent bank account (link resides outside ibm.com).

Learn more about BEC
Other phishing techniques and tactics

SMS phishing, or smishing, is phishing using mobile or smartphone text messages. The most effective smishing schemes are contextual—that is, related to smartphone account management or apps. For example, recipients may receive a text message offering a gift as 'thanks' for paying a wireless bill, or asking them to update their credit card information in order to continue using a streaming media service. 

Voice phishing, or vishing, is phishing via phone call. Thanks to voice over IP (VoIP) technology, scammers can make millions of automated vishing calls per day; they often use caller ID spoofing to make their calls appear as if they're made from legitimate organizations or local phone numbers. Vishing calls typically scare recipients with warnings of credit card processing problems, overdue payments or trouble with the IRS. Callers who respond end up providing sensitive data to people working for the cybercriminals; some even end up granting remote control of their computers to the scammers on the other end of the phone call.

Social media phishing employs various capabilities of a social media platform to phish for members' sensitive information. Scammers use the platforms' own messaging capabilities—e.g., Facebook Messenger, LinkedIn messaging or InMail, Twitter DMs—in much the same ways they use regular email and text messaging. They also send users phishing emails that appear to come from the social networking site, asking recipients to update login credentials or payment information. These attacks can be especially costly to victims who use the same login credentials across multiple social media sites, an all-too-common 'worst practice.'

Application or in-app messaging. Popular mobile device apps and web-based (software-as-a-service, or SaaS) applications email their users regularly. As a result, these users are ripe for phishing campaigns that spoof emails from app or software vendors. Again playing the numbers game, scammers will typically spoof emails from the most popular apps and web applications—e.g. PayPal, Microsoft Office 365 or Teams—to get the most bang for their phishing buck. 

Protecting against phishing scams
Security awareness training and best practices

Organizations are encouraged to teach users how to recognize phishing scams, and to develop best-practices for dealing with any suspicious emails and text messages. For example, users can be taught to recognize these and other characteristic features of phishing emails:

  • Requests for sensitive or personal information, or to update profile or payment information

  • Requests to send or move money

  • File attachment(s) the recipient did not request or expect

  • A sense of urgency, whether blatant ('Your account will be closed today...') or subtle (e.g., a request from a colleague to pay an invoice immediately) threats of jail time or other unrealistic consequences

  • Threats of jail time or other unrealistic consequences

  • Poor spelling or grammar

  • Inconsistent or spoofed sender address

  • Links shortened using Bit.Ly or some other link-shortening service

  • Images of text used in place of text (in messages, or on web pages linked to in messages)

This is only a partial list; unfortunately, hackers are always devising new phishing techniques to better avoid detection. Publications such as the Anti-Phishing Working Group's quarterly Phishing Trends Activity Report (link resides outside of ibm.com) can help organizations keep pace. 

Organizations can also encourage or enforce best practices that put less pressure on employees to be phishing sleuths. For example, organizations can establish and communicate clarifying policies - e.g., a superior or colleague will never email a request to transfer funds. They can require employees to verify any request for personal or sensitive information by contacting the sender or visiting the sender's legitimate site directly, using means other than those provided in the message. And they can insist that employees report phishing attempts and suspicious emails to the IT or Security group.

Security technologies that fight phishing

Despite the best user training and rigorous best practices, users still make mistakes. Fortunately, several established and emerging endpoint and network security technologies can help security teams pick up the battle against phishing where training and policy leave off.

  • Spam filters and email security software use data on existing phishing scams and machine learning algorithms to identify suspected phishing emails (and other spam), then move them to a separate folder and disable any links they contain.

  • Antivirus and anti-malware software detects and neutralizes malicious files or code in phishing emails.

  • Multi-factor authentication requires at least one login credential in addition to a username and a password—for example, a one-time code sent to the users' cell phone. By providing and additional last line of defense against phishing scams or other attacks that successfully compromise passwords, multi-factor authentication can undermine spear phishing attacks and prevent BEC.

  • Web filters prevent users from visiting known malicious web sites ('blacklisted' sites) and display alerts whenever users visit suspected malicious or fake web sites.

Enterprise cybersecurity solutions—e.g. security orchestration, automation and response (SOAR)security information and event management (SIEM), endpoint detection and response (EDR), network detection and response (NDR) and extended detection and response (XDR)—combine the above and other technologies with continually updated threat intelligence and automated incidence response capabilities. These solutions can help organizations prevent phishing scams before they reach users, and limit the impact of phishing attacks that get past traditional endpoint or network defenses.

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Resources Keep current on phishing
Keep current on phishing news, trends and prevention techniques at Security Intelligence, the thought leadership blog hosted by IBM Security.
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