In collaboration with long-time partner IBM iX®, SSGA set out to more deeply understand their users’ needs across all points of digital engagement and to build a world-class, frictionless experience that would delight customers. The team anchored themselves around several key guiding principles, including enabling self-service and leveraging data to better understand and refine the transitional journey for their users, while also providing measurable business insights and ROI for the firm. Just as important was identifying the right tools for its internal teams, including content capabilities to support SSGA’s expanding global digital teams and the organization’s digital centers of excellence initiatives.
Taking an experience-led and human-centered approach, the team architected a unified global digital experience platform (DXP) customizable by region, language and investor types.
IBM iX built the multisite system on Adobe Experience Manager 6.3 (AEM), replacing a custom legacy solution. The new platform has a simplified design that leverages a responsive grid, delivers seamless integration and has minimum customizations. To facilitate internal adoption of AEM, IBM iX also created a dynamic set of templates for SSGA’s marketing managers grounded in user-centric design principles to streamline the content delivery process. IBM iX also built a digital asset library and designed a governance model to reinforce brand consistency and efficiency across State Street’s digital ecosystem.