Explore four trends for unlocking the next wave of value with Salesforce.


Faced with elevated customer expectations and rising operational costs, companies are increasingly challenged to modernize their service model. IBM iX helps companies with customer service transformation by empowering their employees, delighting their customers and unlocking new revenue streams with strategic and responsive contact centers and streamlined field and front-line service strategies, re-engineering processes and adapting technology to support any customer from anywhere, at any time.



average uplift in revenue through enhanced digital engagement¹


increase in customer satisfaction levels, higher than competitors¹


reduced resolution time with question assistant and cognitive case routing²


containment rate through Watson virtual assistants¹


Service transformation strategy

Create a digital-first system of engagement with a seamless, 360-degree view of your customer across service, sales and marketing to transform operations, drive growth and improve satisfaction.

Contact center modernization

Serve more customers more quickly and consistently in their channel-of-choice with self-service features enabled by chat bots, virtual and voice assistance, supported by automation in the cloud.

Field service optimization

Monetize field service, while maintaining speed and productivity, by adopting AI-driven insights and technologies that enable frictionless buying and maintenance to reduce unplanned downtime and service costs.

Workforce performance enablement

Automate routine customer requests and enable employees with the tools, training and real-time coaching to improve performance and employee experience.

Customer service outsourcing

IBM iX offers turnkey business outsourcing models spanning people, processes and technology to help companies transform their operations, create efficiencies and elevate customer satisfaction.

Strategic partnerships


A person sittingat a desk usesa laptop and multiple computer monitors

Unlock innovation with IBM and Salesforce

As the top global strategic partner, together with Salesforce, we don't just create business value. We combine the power of Salesforce with open and emerging technologies, deep industry and human-centered design capabilities, and the data insights needed to deliver impact.


A stylishly but casually dressed person sits on floor against sofa looking at smartphone while holding credit card

Amazon Web Services cloud services

IBM and AWS have assembled an ecosystem of highly experienced professionals dedicated to deploying customer solutions on AWS. IBM helps you move existing workflows to the AWS cloud, develop cloud native apps and manage your AWS Cloud environment.

Microsoft Azure

A person gazes at charts and graphs on a computer monitor

Hyperscale your journey with Azure

IBM and Microsoft have a proven track record of industry firsts and innovation. Together, we have led global business transformations for large enterprises, with an in-depth portfolio of integrated services and technologies.


A factory worker wearing safety gear inspects a piece of machinery

SAP cloud-managed services

Reduce costs and increase agility with cloud managed services for SAP applications.


Two people with laptops sit at opposing tables in a creative office space

Adobe Cloud services

Building on more than 20 years as an Adobe consulting partner, our partnership is focused on helping clients design and deliver more personalized experiences that foster customer loyalty and trust.


A person looks at their mobile phone while waiting for a train

Samsung consulting services

IBM and Samsung have collaborated for decades. Our partnership is expanding with solutions to drive innovation, connecting Samsung’s fit for purpose and 5G-enabled devices and security with IBM digital transformation, hybrid cloud and AI expertise.


The Apple and IBM logos

Apple consulting services

Ready your mobile workforce with Apple and IBM. When your people and data work together, you can reinvent your business.


¹ MOL Group transformation
² IBM’s own transformation