Customer lifecycle transformation consulting
Envision, design and deliver smarter experiences across the entire customer journey to unlock value and drive growth.
Overview
Intelligent customer transformation
We put customer experience at the center of your business. With deep expertise in experience strategy and design, data and analytics and platform consulting and implementation harnessing best-in-class solutions, we help you drive transformation across the customer lifecycle, spanning product, marketing, commerce, sales and service.
Benefits
Modern business insights
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Testimonial
3x
Organizations that invest in Digital Experience report three times higher revenue growth for the last two fiscal years (3.6%) compared to other organizations in our survey (1.2%).
60%
of CEOs leading the most financially successful organizations say that “delivering better customer experiences” are among their highest priorities in the next 2 to 3 years.”
Customer experience consulting services
Customer experience strategy and design
IBM iX takes a human-centered, outcomes-led approach to defining your digital strategy and delivering exceptional customer experiences to build your business, by design.
Intelligent commerce orchestration
Deliver a transformational commerce experience by harnessing the power of data, AI and automation to create competitive advantage and drive growth.
Marketing transformation
Modernize your marketing operations to enable personalized experiences that drive growth and loyalty.
Service transformation
Deliver a better experience for agents and customers while reducing costs.
Strategic partnerships
Enterprise-grade experiences with SAP
Power CX with SAP
Create connected commerce, marketing, sales and service experiences across the customer journey fueled by real-time business data with SAP Customer Experience (CX) and CRM solutions.
Smarter CX personalization with Adobe
Personalized experiences with IBM and Adobe
Building on more than 20 years as an Adobe consulting partner, our partnership is focused on helping clients design and deliver more personalized experiences that foster customer loyalty and trust.
Human-centered experiences with Salesforce
Create business value with Salesforce
Together with Salesforce, we don't just create business value. We combine the power of Salesforce with open and emerging technologies, deep industry and human-centered design capabilities, and the data insights needed to deliver impact.
Customer experience case studies
Boots UK
IBM partnered with Boots UK on its e-commerce transformation, increasing digital orders by 42% and growing revenue by 115% over two years.
Frito-Lay
Frito-Lay modernizes e-commerce and frontline workflow tools to delight employees and consumers.
Audi
Audi UK puts innovation in the driver’s seat and brings smarter experiences to customers.
Resources
Co-create with IBM Garage™
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.
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