Customer experience consulting
Envision, design and deliver smarter experiences across the entire customer journey to unlock value and drive growth
Overview
Customer experience transformation
We put customer experience at the center of your business. With deep expertise in experience strategy and design, data and analytics and platform consulting and implementation harnessing best-in-class solutions, we help you drive transformation across the customer lifecycle, spanning marketing, commerce, sales and service.
IBM at Forrester CX 2023
As a Platinum Sponsor, we hope you'll join us in London on May 10-11 and Nashville June 13-15 to talk all things customer experience.
Benefits
Insights
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Testimonial
3x
Organizations that elevate CX transformation to the status of a formal business priority reported 3x higher revenue than those that did not.¹
60%
60% of the CEOs leading the most financially successful organizations say that delivering better customer experiences are among their highest priorities in the next 2 to 3 years.²
Customer experience consulting services
Experience, product and service design
IBM iX helps the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.
Digital commerce consulting
We are a platform-agnostic digital commerce services provider, delivering consulting, implementation and operations services to help clients deliver seamless omnichannel buying experiences.
Modernize B2B and B2C marketing
We help companies transform their end-to-end marketing across people, process and platforms to reflect the needs of customers, employees and citizens—designing and delivering personalized experiences powered by data, AI, marketing technology and operations.
Customer service innovation
Customers and employees demand better experiences. From contact center to field service, we help modernize service operations so companies in any industry can create personalized experiences that drive revenue, maximize business value and increase customer loyalty.
Sales transformation consulting
Let’s create a new launchpad for top-line growth and experience-led sales that fosters loyalty. IBM iX helps you transform sales and revenue operations, offering end-to-end services to better understand customers and meet them in their channel of choice.
Digital product engineering
Accelerate business outcomes with custom built products and platforms. Using deep product engineering expertise, we help you build the right product, the right way, for the right market opportunity to make your digital product a success.
Strategic partnerships
Enterprise-grade experiences with SAP
Power CX with SAP
Create connected commerce, marketing, sales and service experiences across the customer journey fueled by real-time business data with SAP Customer Experience (CX) and CRM solutions.
Smarter CX personalization with Adobe
Personalized experiences with IBM and Adobe
Building on more than 20 years as an Adobe consulting partner, our partnership is focused on helping clients design and deliver more personalized experiences that foster customer loyalty and trust.
Human-centered experiences with Salesforce
Create business value with Salesforce
Together with Salesforce, we don't just create business value. We combine the power of Salesforce with open and emerging technologies, deep industry and human-centered design capabilities, and the data insights needed to deliver impact.
Customer experience case studies
Boots UK
IBM partnered with Boots UK on its e-commerce transformation, increasing digital orders by 42% and growing revenue by 115% over two years.
MOL Group
MOL builds a digital marketing platform to fuel revenue growth and customer loyalty.
Audi
Audi UK puts innovation in the driver’s seat and brings smarter experiences to customers.
Resources
IBM Garage
Co-create with IBM Garage™
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.
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