Customer experience consulting
Envision, design and deliver smarter experiences across the entire customer journey to unlock value and drive growth
Personalize customer experience at scale Read the State of Salesforce report, 2023–24
Smiling shop owner using digital tablet to process credit card transaction with customer
Customer experience transformation

We put customer experience at the center of your business. With deep expertise in experience strategy and design, data and analytics and platform consulting and implementation harnessing best-in-class solutions, we help you drive transformation across the customer lifecycle, spanning marketing, commerce, sales and service.

IBM at Dreamforce

For two decades, IBM has ignited innovative and provocative conversations at Dreamforce that encourage customers to get more from their current Salesforce investments. Join us in unlocking the next level of value.

Benefits 3x

higher revenue for organizations that elevate CX transformation to the status of a formal business priority compared to those that did not¹


of the CEOs leading the most financially successful organizations say that delivering better customer experiences are among their highest priorities in the next 2 to 3 years²

Capabilities Experience, product and service design

IBM iX helps the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.

Explore IBM iX
Digital commerce consulting

We are a platform-agnostic digital commerce services provider, delivering consulting, implementation and operations services to help clients deliver seamless omnichannel buying experiences.

Discover digital commerce
Modernize B2B and B2C marketing

We help companies transform their end-to-end marketing across people, process and platforms to reflect the needs of customers, employees and citizens—designing and delivering personalized experiences powered by data, AI, marketing technology and operations.

Learn about marketing transformation
Customer service innovation

Customers and employees demand better experiences. From contact center to field service, we help modernize service operations so companies in any industry can create personalized experiences that drive revenue, maximize business value and increase customer loyalty.

Explore our services
Sales transformation consulting

Let’s create a new launchpad for top-line growth and experience-led sales that fosters loyalty. IBM iX helps you transform sales and revenue operations, offering end-to-end services to better understand customers and meet them in their channel of choice.

Modernize your strategies
Digital product engineering

Accelerate business outcomes with custom built products and platforms. Using deep product engineering expertise, we help you build the right product, the right way, for the right market opportunity to make your digital product a success.

Learn more
Co-create with IBM Garage™
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology. Learn more Talk to an IBM Garage expert
Use cases Better experiences through design

Balancing user, business and societal needs using business design to inform our insight-led and outcomes-driven approach.

Learn more
Personalization fueled by data and AI

Leveraging AI, data analytics, IBM Watson® and other innovative technologies to deliver contextual, data-driven experiences.

Deliver CX personalization
End-to-end capabilities

We offer a consult-to-operate, end-to-end approach spanning strategy, design, development and operations.

Discover IBM iX
World class partnerships

We have trusted technology implementation abilities and accelerators, for our own solutions and for our long-standing partners like Adobe, Salesforce and SAP CX.

Learn more about our partnerships
Strategic partnerships Power CX with SAP

Create connected commerce, marketing, sales and service experiences across the customer journey fueled by real-time business data with SAP Customer Experience (CX) and CRM solutions.

Explore our SAP services Read the Insights on SAP report
Personalized experiences with IBM and Adobe

Building on more than 20 years as an Adobe consulting partner, our partnership is focused on helping clients design and deliver more personalized experiences that foster customer loyalty and trust.

Explore our Adobe capabilities Read about IBM's marketing transformation with Adobe
Create business value with Salesforce

Together with Salesforce, we don't just create business value. We combine the power of Salesforce with open and emerging technologies, deep industry and human-centered design capabilities, and the data insights needed to deliver impact.

Explore our Salesforce capabilities How IBM uses Salesforce
Case studies Boots UK

IBM partnered with Boots UK on its e-commerce transformation, increasing digital orders by 42% and growing revenue by 115% over two years.

MOL Group

MOL builds a digital marketing platform to fuel revenue growth and customer loyalty.


Audi UK puts innovation in the driver’s seat and brings smarter experiences to customers.


Get the best of IBM in your inbox. Select from our collection of curated newsletters that deliver thought-provoking insights on emerging trends.

In The State of Salesforce 2023–24, find out who’s creating more value from the Salesforce platform—and how. Read the report
Wimbledon teams up with IBM iX to drive AI-powered solutions
Explore the 5 pillars of personalization that create exceptional CX
Meet the demands of the experience era to drive growth and build trust and loyalty
Resources The State of Salesforce 2023–24

Stop chasing value and start creating it with 5 insights from top performers.

The future of service is now

Transform your contact center from a cost center into a value-generating revenue stream for sustained growth.

IBM named a leading provider of intelligent commerce

IBM has been positioned in the Leaders category in the IDC MarketScape: Worldwide Retail Commerce Platform Service Providers 2023 Vendor Assessment.

Thriving with Enterprise Work Management

Learn why work management must evolve and mature into Enterprise Work Management (EWM) to build an effective muscle of change.

Drive value in the metaverse

As the consumer metaverse progresses through the hype cycle, address opportunities by exploring 5 ways the metaverse creates tangible results for retailers.

Measuring the impact of contact center transformation

This study from Forrester Consulting, commissioned by IBM, describes the Total Economic Impact™ that businesses can expect.

Subscribe to our monthly newsletters

Receive our newsletters that deliver thoughtful insights on emerging trends.

Subscribe now Know more Contact our team

Connect with our diverse group of IBM experts that can help you make your next big move.

Explore career opportunities

Join our team of dedicated, innovative people who are bringing positive change to work and the world.

Register now