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Envision, design and deliver smarter experiences across the entire customer journey to unlock value and drive growth
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Customer experience transformation

We put customer experience strategy at the center of your business. With deep expertise in customer journey mapping and design, platform implementation and data and AI consulting, we help you harness best-in-class technologies to drive transformation across the customer lifecycle, spanning marketing, commerce, sales and service, thereby positioning your business at a competitive advantage.

Benefits Local resources, global scale  

One of the largest experience design practices in the world, with nearly 60 design studios and a global network of strategists, designers, developers, technologists and data architects with deep industry, AI and ISV expertise.

End-to-end capabilities  

As part of IBM®, we offer true end-to-end capabilities at scale. Covering everything from experience strategy to the design, delivery and optimization of employee and customer experience management, we harness the data, tools and technologies that make them possible.

World-class strategic partnerships 

In addition to our own world-class AI and Cloud technologies, we work with a diverse ecosystem of partners to create value and differentiation through the development of exceptional employee and customer engagement initiatives.

Capabilities Experience, product and service design

IBM iX® helps the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.

Explore IBM iX
Digital commerce consulting

We are a platform-agnostic digital commerce services provider, helping companies transform their omnichannel commerce experience with AI and automation, making commerce truly intelligent.

Discover digital commerce
Modernize B2B and B2C marketing

We help companies deliver more personalized experiences powered by data and AI, transforming their end-to-end marketing operations spanning people, process and platforms.

Learn about marketing transformation
Customer service innovation

With customer service topping the investment priorities of executives for generative AI, we help modernize customer and field service operations with data and AI so companies can offer great customer experience, drive revenue, improve customer retention and maximize business value.

Explore our services
Sales transformation consulting

Let’s create a new launchpad for top-line growth and experience-led sales that fosters loyalty. IBM iX helps you transform sales and revenue operations, offering end-to-end services to better understand customers, recognize their touchpoints, improve their digital experience and meet them in their channel of choice.

Modernize your strategies
Digital product engineering

Accelerate business outcomes with custom built products and platforms. Using deep product engineering expertise, we help you build the right product, the right methodologies, for the right market opportunity to make your digital product a success.

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Co-create with IBM Garage™
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology. Learn more Talk to an IBM Garage expert
Strategic partnerships Power CX with SAP

Create connected commerce, marketing, sales and service experiences across the customer journey fueled by real-time business data with SAP customer experience (CX) and CRM solutions.

Explore our SAP services
Personalized experiences with IBM and Adobe

Building on more than 20 years as an Adobe consulting partner, our partnership is focused on helping clients design and deliver more personalized experiences that foster customer loyalty and trust.

Explore our Adobe capabilities IBM reimagines content creation and digital marketing with Adobe Firefly Generative AI
Create business value with Salesforce

Together with Salesforce, we don't just create business value. We combine the power of Salesforce with open and emerging technologies, deep industry and human-centered design capabilities and the data insights needed to deliver impact.

How IBM uses Salesforce


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