Marketing consulting services
Transform your marketing organization across people, process and platforms to remove complexity, unlock efficiency, and drive growth
Overview
Intelligent marketing transformation
Our cross-functional teams of experts work together to help you transform your marketing organization to meet the challenges of today, while building a flexible and adaptive organization that will be competitive tomorrow. Intelligent Marketing Transformation enables new critical marketing capabilities across the function including data and analytics fluency, cross-business collaboration, and fast-tracking new capabilities for marketers.
We work across three integrated value dimensions—data, analytics and AI, marketing operations, and experience innovation. All our capabilities are enabled by technology to re-engineer your marketing organization with intelligent workflows to drive more value and create personalized experiences for your employees and customers.
Benefits
Take a human-centered approach
Our experts start with the experiences of your customers and employees—and then design and deliver best in class data-driven solutions that create those personalized experiences.
Focus on business outcomes
With an assembly of world-class marketing consultants, our deep technology expertise, and our market leadership in data analytics and AI, we can unravel complexity and realize your vision for increased efficiency and growth.
Understand your marketing ecosystem
An integrated data strategy and premier partnerships with market-leading platforms like Adobe, Salesforce, and SAP provides a deeper understanding of your business and enables us to curate the right MarTech stack to meet your unique needs.
Marketing transformation services
Unlock more efficient marketing operations
Transformation opens the door to greater efficiency, allowing you to optimize your marketing technology investment, unleash automation and managed marketing services, and embed new ways of working throughout your organization.
Drive better marketing decisions with data
Leverage end-to-end marketing data management to unify and manage your customer data, giving you deeper customer understanding and actionable insights to increase revenue and build and scale AI for marketing.
Focus your marketing on experience innovation
Deliver memorable experiences for your customers and your marketers by using personalization strategies that enable growth, employ constant innovation, and future-proof your marketing efforts.
Insights
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Testimonial
IBM has emerged as a Leader in Everest Group’s Adobe Services PEAK Matrix® Assessment 2022 and is a premium Adobe partner that has carved out a strong market position through its investments in proprietary solutions and frameworks, strategic acquisitions, robust talent initiatives, supplemented by strong market proof points in delivering transformation engagement for its clients.
Nina Krishan
Practice Director
Everest Group
Case studies
IBM’s own marketing transformation with Adobe
In order to deliver more personalized end-to-end experiences, IBM had to radically simplify its marketing organization and tech stack. Using Adobe Experience Cloud to optimize across people, processes, and platforms, IBM has become a more data driven and client-first company—consolidating 40 DAM platforms into one and bringing web pages to market 75% faster.
MOL Group fuels revenue growth with new digital marketing platform
European oil and gas company MOL Group is reinventing the service station experience and driving growth with data-driven customer engagement. Using Salesforce Marketing Cloud, MOL Group drove an average revenue uplift of up to 30%, and 20% higher customer satisfaction than competitors.
State Street Global Advisors reimagines its digital experience
Using the Adobe Experience Cloud, IBM has helped SSGA make more data-driven decisions, enabling them to easily view how customers are interacting with their content. Since the transformation, nearly 150 websites have been launched, delivering a more consistent global experience in 22+ countries in more than 10 languages.
Strategic partnerships
Adobe
Adobe consulting services
Building on more than 20 years as an Adobe consulting partner, our partnership is focused on helping clients design and deliver more personalized experiences that foster customer loyalty and trust.
Salesforce
Make an impact with Salesforce
As the top global strategic partner, together with Salesforce, we don't just create business value. We combine the power of Salesforce with open and emerging technologies, deep industry and human-centered design capabilities, and the data insights needed to deliver impact.
SAP
SAP customer experience solutions
Create connected commerce, marketing, sales and service experiences across the customer journey fueled by real-time business data with SAP Customer Experience (CX) and CRM solutions.
Related products
Co-create with IBM Garage™
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.