Marketing consulting services

Streamline and scale your content operations with intelligent workflows and generative AI. Use tools like Salesforce Marketing Cloud and Adobe Workfront to empower marketing teams to accelerate content creation, delivery, and optimization across the entire lifecycle. From planning to performance measurement, we help modernize your content supply chain—freeing up teams to focus on high-impact, strategic work while driving consistency, speed, and ROI.

Deliver meaningful, one-to-one experiences across every touchpoint. Leverage real-time customer data, AI-powered insights, and intelligent automation to design, orchestrate, and optimize personalized journeys at scale. Drive engagement, build trust, and foster long-term brand loyalty with purpose-driven experiences that adapt to each individual — seamlessly and efficiently across the enterprise.

Deliver campaigns that are as unique as your customers. We help you transform the marketing process to define, automate, and optimize multi-channel journeys tailored to the individual. Powered by real-time data and intelligent orchestration, our approach ensures every interaction is timely, relevant, and personalized—driving deeper engagement, stronger loyalty, and measurable business impact across the entire customer lifecycle.

IBM and Adobe partner to unite strategy, data, technology, and design to digitally reinvent businesses and marketing efforts. Our AI-powered solutions across the content supply chain make traditional processes more efficient while enabling marketers and teams across the enterprise to focus on more valuable, strategic activities.

Deliver personalized customer experiences by acting on real-time insights fueled by a unified data strategy and segmentation. IBM and Salesforce Marketing Cloud help you spread customer relationship management (CRM) and target audience insights throughout the enterprise and earn customer conversion, loyalty and trust.

IBM iX is your global experience design partner within IBM Consulting that helps the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.

Envision, design and deliver smarter experiences across the customer lifecycle that earn loyalty and trust.

Let’s create a new launchpad for top-line growth and experience-led sales that fosters loyalty.

Let's create intelligent customer experiences that drives growth, and builds trust.

Transform the omnichannel commerce experience with AI and automation, making commerce truly intelligent.

Easily create personalized generative AI-powered assistants and agents to automate and accelerate your work.