Intelligent marketing transformation

Our cross-functional teams of experts work together to help you transform your marketing organization to meet the challenges of today, while building a flexible and adaptive organization that will be competitive tomorrow. Intelligent Marketing Transformation enables new critical marketing capabilities across the function including data and analytics fluency, cross-business collaboration, and fast-tracking new capabilities for marketers.

We work across three integrated value dimensions—data, analytics and AI, marketing operations, and experience innovation. All our capabilities are enabled by technology to re-engineer your marketing organization with intelligent workflows to drive more value and create personalized experiences for your employees and customers.


Take a human-centered approach

Our experts start with the experiences of your customers and employees—and then design and deliver best in class data-driven solutions that create those personalized experiences.

Focus on business outcomes

With an assembly of world-class marketing consultants, our deep technology expertise, and our market leadership in data analytics and AI, we can unravel complexity and realize your vision for increased efficiency and growth.

Understand your marketing ecosystem

An integrated data strategy and premier partnerships with market-leading platforms like Adobe, Salesforce, and SAP provides a deeper understanding of your business and enables us to curate the right MarTech stack to meet your unique needs.

Marketing transformation services

Unlock more efficient marketing operations

Transformation opens the door to greater efficiency, allowing you to optimize your marketing technology investment, unleash automation and managed marketing services, and embed new ways of working throughout your organization.

Drive better marketing decisions with data

Leverage end-to-end marketing data management to unify and manage your customer data, giving you deeper customer understanding and actionable insights to increase revenue and build and scale AI for marketing.

Focus your marketing on experience innovation

Deliver memorable experiences for your customers and your marketers by using personalization strategies that enable growth, employ constant innovation, and future-proof your marketing efforts.


Case studies

IBM’s own marketing transformation with Adobe

In order to deliver more personalized end-to-end experiences, IBM had to radically simplify its marketing organization and tech stack. Using Adobe Experience Cloud to optimize across people, processes, and platforms, IBM has become a more data driven and client-first company—consolidating 40 DAM platforms into one and bringing web pages to market 75% faster.

MOL Group fuels revenue growth with new digital marketing platform

European oil and gas company MOL Group is reinventing the service station experience and driving growth with data-driven customer engagement. Using Salesforce Marketing Cloud, MOL Group drove an average revenue uplift of up to 30%, and 20% higher customer satisfaction than competitors.

State Street Global Advisors reimagines its digital experience

Using the Adobe Experience Cloud, IBM has helped SSGA make more data-driven decisions, enabling them to easily view how customers are interacting with their content. Since the transformation, nearly 150 websites have been launched, delivering a more consistent global experience in 22+ countries in more than 10 languages.

Strategic partnerships


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Adobe consulting services

Building on more than 20 years as an Adobe consulting partner, our partnership is focused on helping clients design and deliver more personalized experiences that foster customer loyalty and trust.


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Make an impact with Salesforce

As the top global strategic partner, together with Salesforce, we don't just create business value. We combine the power of Salesforce with open and emerging technologies, deep industry and human-centered design capabilities, and the data insights needed to deliver impact.


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SAP customer experience solutions

Create connected commerce, marketing, sales and service experiences across the customer journey fueled by real-time business data with SAP Customer Experience (CX) and CRM solutions.