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Wimbledon works closely with IBM to provide fans with AI-generated insights and world-class digital experiences

Tennis rackets and tennis ball
Launch of new ‘Catch Me Up’ feature at Wimbledon

Personalised player stories with IBM Granite

Build your business, by design

How we can help

WPP and IBM revolutionize B2B marketing with generative AI

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Who are we?


IBM Consulting is the only major global consultancy that sits within a technology company. With principles grounded in open innovation, collaboration and trust, we don’t just advise. We work side by side to design, build, and operate high-performing businesses—together with our clients and partners.


What can we transform for you?

Reinvent how your business works with AI

Build empowering AI that is targeted trusted, open and scalable.

Explore our AI services
Our relationship with IBM is extremely collaborative. Any digital project requires a technology team, a data team, a marketing team and a content team working closely together. IBM is the glue that makes that happen for us.

Bill Jinks

Technology Director, All England Lawn Tennis Club

Experience is everything

IBM iX takes a design-led, data-driven approach to experience transformation.

Explore our capabilities
If we didn’t have IBM iX helping us establish our omnichannel commerce as quickly as they did, we actually would have lost market share by this point.


Manufacturing Company

CEO’s Guide to Application Modernization

To help CEOs stay on top of the fast-shifting changes, the IBM Institute for Business Value is releasing a series of targeted, research-backed guides to generative AI, on topics from data security to tech investment strategy to customer experience.

Learn about generative AI and application modernization
With IBM, we now have an accurate 24-hour view of the world in real time.

Robert Oh

Executive Vice President - Head of Corporate Digital Strategy Doosan Group and Chief Operating Officer, Doosan Digital Innovation


Transform your operations using rich data and powerful AI technologies to integrate optimization processes and enable intelligent growth.

Explore all capabilities
There are a handful of technology companies that we consider to be strategic partners to Hyster-Yale, and of all those relationships, IBM is one of the most important.

John Bartho, CIO

Hyster-Yale Materials Handling, Inc.

6 hard truths CEOs must face

How to leap forward with courage and conviction in the generative AI era.

Get insights
You have to transform not only technology but also culture, and that’s where we’re looking at the IBM Garage to enable our people to make a difference, to create long-term sustainable value

Shelley Kalms

Chief Digital Officer, Woodside Energy

How we bring it to life

IBM Garage helps realize value, not just identify it. Scale transformation from conception to user-adoption through a data driven, user-centric, value-obsessed operating model and methodology proven to delivery 20% improvements in efficiency.

See how IBM Garage works Talk to an IBM Garage expert


increase in data team efficiency(1)


ROI on projects built with the methodology(1)


faster developer tool delivery(3)


increase in customer engagement(2)

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