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Transform your business and unlock innovation with IBM and Salesforce
State of Salesforce report, 2023–24 Using AI for clean energy transition
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We don’t just create business value, we create progress

Today, business success hinges on staying ahead of market dynamics, being agile enough to withstand macroeconomic conditions and keeping the promise of delivering high-quality experiences for your customers, partners and employees. The difference in the ability to deliver on that promise is the power of IBM and Salesforce. 
IBM is more than a Salesforce implementation partner. Together, we work with you to co-create, reimagine and engineer Salesforce solutions across your business as part of your digital transformation. IBM’s leadership in AI and automation, paired with our industry experience and customer-centric design approach, offer a roadmap that delivers breakthrough experiences across industries.

We empower you to pursue growth opportunities, achieve return on investments and business goals and get to the heart of next level value from Salesforce. 

Jumpstart your digital transformation with Automotive Cloud

Join IBM Consulting and Salesforce to learn the four primary actions that help top performers in the automotive industry realize more value from the Salesforce platform.

Find out how IBM and Salesforce are helping businesses accelerate adoption of trustworthy AI

Check out our favorite highlights from Dreamforce 2023

The State of Salesforce 2023-24

50% of top Salesforce accounts are revolutionizing customer service with generative AI. Find out how, along with 5 insights that help top performers create more value than competitors.

Read the report
AI-powered experiences with IBM and Salesforce

Our teams of trusted consultants, designers and engineers apply deep industry expertise to change the way work gets done. Your IBM and Salesforce journey will fuel automated, industry-specific experiences and give you a deeper, more transparent understanding of your business to solve the complex challenges of our time.

Service transformation

Deliver exceptional service experiences across the customer journey and shift from a reactive service provider to a trusted advisor with outcome-based business models. IBM and Salesforce services help you empower employees, delight customers and unlock new revenue streams.

Learn more Read our POV
Sales transformation

IBM’s Salesforce consulting services help you enhance sales and revenue operations across the entire span of lead-to-cash processes, from establishing new revenue channels and scalable sales models to optimizing operations and empowering employees using data, AI and best-of-breed platforms.

Learn more Read how subscription models are taking the market by storm
Marketing transformation

Deliver personalized customer experiences by acting on real-time insights fueled by a unified data strategy. IBM and Salesforce Marketing Cloud help you spread customer relationship management (CRM) insights throughout the enterprise and earn customer conversion, loyalty and trust.

Learn more The power of data cloud
Commerce transformation

Powerful omnichannel commerce experiences are now a critical growth driver for businesses. Our professional services help you harness the power of data, AI and deep industry expertise to drive insight-led, outcomes-driven customer experiences that build trust and profitably expand your reach and relevance.


Learn more Learn how to build flexible and adaptable storefronts with composable commerce 
How we do it Improve operational efficiency

Using design thinking, we quickly identify opportunities for operational productivity and growth across your people, workflows and technology, and then redesign your business using Salesforce—one experience at a time.

Learn how to design for the future
Orchestration and integration with MuleSoft

Develop a unified customer record with MuleSoft integration capabilities that connect employees to customer data across front- and back-office business processes and systems.

IBM Z Digital Integration Hub + MuleSoft
Co-create with IBM Garage™
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology. Learn more Talk to an IBM Garage expert


IBM is a leading Salesforce partner and the proud recipient of dozens of global, regional and customer awards.

  • 2023 Salesforce Outstanding Connected Ecosystem Partner: UKI

  • 2023 MuleSoft Premier Partner of the Year: Americas
  • 2023 Salesforce APAC Partner of the Year Award: Japan, Financial Services
  • 2022 Salesforce Partner Innovation Award: Slack Innovations
  • 2022 Slack Spotlight Award: Digital HQ Excellence
  • 2022 Salesforce EMEA Partner of the Year: UKI
  • 2022 Tableau Partner Award: Data for Good
Case studies IBM at the 2023 GRAMMYs

IBM Consulting and the Recording Academy teamed up to create a unique GRAMMY experience for its members using the power of Salesforce.

IBM's own transformation

Wanting to make a radical change fast, read how we turned to Salesforce and Slack for our own transformation to create a 360-degree customer experience.

MOL group fuels growth with a digital marketing platform

European oil and gas company MOL Group is remaking the service station experience and driving growth with data-driven customer engagement.

Ireland expedites nationwide response program in weeks

Health Services Executive (HSE) builds a self-service portal and service platform for an all-remote team to drive rapid response.

Reimagined CX with an AI-powered virtual assistant

Camping World shifts to a human-centered solution to scale operations and better serve customers and assist employees.

Creating reliable and accessible digital service channels

CaixaBank modernizes the call center experience by incorporating AI, including IBM Watson agent-facing chatbots through omnichannel operations.


Cut through the noise with insights on the latest in business and technology. Hear from the leaders who are driving business innovation.

Companies can expect to find significant additional value and 40% higher average revenue per license. Read the report
Leading provider in Salesforce Industry Cloud Services

Enterprise expectations are evolving to generate faster ROI from Salesforce investments. Read the report to see how IBM is addressing these business needs and why we have been positioned as a leader.

Make it Easy with a Digital Experience: Customer Edition

What would customers say about interacting with your business? Discover 7 ways that digital experiences make things easy for customers to become raving fans.

Tracking Return on Experience (ROX)

Traditional ROI calculations show you the “money in/money out” from your technology investment but miss the sizable impact of your user engagement. Companies must prioritize measuring and maximizing their Return on Experience.

Resources Transforming digital experiences with Salesforce

Clicks, not code: In this episode of Smart Talks with IBM, we tackle the hard topics and discuss human-centric design and the low-code/no-code approach to simplifying and accelerating transformation.

The hidden opportunity in banking’s changing landscape

The wave of transformation accelerations in banking proved that responding to market uncertainty with a strictly defensive approach is a mistake. Here are 5 immediate strategies banks can embrace to create success stories.

Healthcare transformation without the big bang

5 high-impact opportunities for fast optimization—crucial changes that quickly improve the patient experience, optimize staff time and support decision-making.

Make it easy with digital experience: partner edition

Would your partners say that closing deals is seamless or fraught with friction? Do they prioritize your product lines or only use you when required? Discover 7 ways that digital experiences make things easy for partners to become loyal brand ambassadors.

Deliver innovation that matters

Experience is entering a renaissance, yet Salesforce products remain underutilized. Hear insights from analysts and companies on how to shift investments to prioritize differentiation and unlock new value.

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