Adobe consulting services
Design and deliver more impactful and personalized customer experiences with IBM and Adobe
How to personalize at scale Gen AI for content supply chain
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Let's create experiences your customers actually want to experience

IBM and Adobe work at the intersection of strategy, design and technology to digitally reinvent your business. Together, we deliver personalized, AI-powered experiences that delight customers across every digital touchpoint. Our experts help you leverage Adobe’s technology to create tailored solutions specific to your business —unlocking the value of your customer data to make every interaction more personal.

Building on more than 20+ years as an Adobe consulting partner through IBM iX®, the global business design arm of IBM Consulting, IBM has developed a unique alliance with Adobe in an ecosystem that spans across both technology and services. IBM’s leadership in AI and automation, paired with our industry experience and customer-centric design approach across all the Adobe clouds, offers clients a roadmap that delivers breakthrough experiences across industries.

IBM and Adobe are enhancing content supply chain production through the power of generative AI
A leader in Adobe consulting services IBM has been named a leader in two top-tier analyst reports in 2022. IDC’s 2022 MarketScape report for Worldwide Adobe Experience Cloud Professional Services and Everest Group’s 2022 PEAK Matrix for Adobe Services both recognize IBM for our deep skills in using both new and legacy technologies to drive value, our talented consultants, and our investments in proprietary solutions. Read the MarketScape report Read the PEAK Matrix report
Benefits One-of-a-kind partnership

IBM and Adobe have a unique partnership comprised of both consulting and technology expertise. Together, we help marketers put GenAI to use with integrated solutions like Adobe Firefly and Sensei + watsonx, to drive efficiency, speed, and personalization into their content supply chain. Other integrated solutions include Adobe Experience Platform + The Weather Company data, and Adobe Commerce + IBM Sterling Order Management.

Trusted experts in the ecosystem

Our partners, clients, and analysts in the Adobe ecosystem trust IBM and our experts. Adobe has named us International Delivery Quality Partner of the Year for 3 years running, we're ranked as a global leader by both IDC and Everest, and our delivery practitioners are in the top partner tier for the number of sales accreditations and technical certifications with over 8,000 total credentials.

Capabilities that deliver real outcomes

Our AI-powered solutions and capabilities deliver real outcomes. From experience and personalization initiatives to content supply chain and commerce strategies, IBM takes advantage of our own proprietary technologies like watsonx, along with premier partnerships with market-leading platforms that integrate with Adobe (such as Salesforce, SAP, and Celonis) to provide a best-of-breed tapestry of technologies to meet your unique needs.

Capabilities Intelligent content supply chain  

Brands need to revolutionize how they think about content, and the way the work gets done across teams. A content supply chain brings together people, tools, and workstreams to effectively plan, create, produce, deliver, and measure content. Our Adobe Workfront consultants help clients supercharge their content supply chains with GenAI while fostering collaboration with transparency and agility.

Learn more about Workfront consulting
Personalization at scale

Unlock the value of your customer data with Adobe Experience Cloud and the Adobe Experience Platform to design and deliver personalized one to one experiences across the enterprise. Infuse AI and automation into your martech stack to curate personalized content journeys, optimize the omnichannel commerce experience and supercharge Adobe Experience Platform with IBM’s proprietary assets.

Learn how Audi delivered smarter experiences with IBM and Adobe
Marketing platform simplification  

Starting with the customer experience and committing to radical simplification pays big dividends. Our marketing experts address where you are today while demystifying integration and the connected services needed to modernize your entire martech stack. The result? A simplified, automated working model that reduces costs, accelerates time to market, and helps personalize client experiences.

See how IBM radically simplified marketing
Co-create with IBM Garage ™
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology. Learn more Talk to an IBM Garage expert
Adobe honors IBM with multiple awards
Digital Experience Partner of the Year: IBM winner of four Awards in 2022 and two in 2023
  • 2023 Central Europe Partner of the Year
  • 2023 United Kingdom & Ireland (UK&I) Partner of the Year
  • 2022 Americas Partner of the Year 
  • 2022 Japan Partner of the Year
  • 2022 Western Europe Emerging Partner of the Year
  • 2022 International Delivery Quality Partner of the Year
Read the announcement
Winner of the 2022 Adobe Experience Maker Award
  • “The Transformer” Experience Maker Award, for our innovative work on our own marketing transformation with Adobe
Read the blog
IBM has emerged as a Leader in Everest Group’s Adobe Services PEAK Matrix Assessment 2022 and is a premium Adobe partner that has carved out a strong market position through its investments in proprietary solutions and frameworks, strategic acquisitions, robust talent initiatives, supplemented by strong market proof points in delivering transformation engagement for its clients. Nisha Krishan Practice Director Everest Group Read the report
Case studies IBM’s own marketing transformation with Adobe

Using Adobe Experience Cloud to optimize across people, processes, and platforms, IBM has become a more data driven and client-first company—consolidating 40 DAM platforms into 1 and bringing web pages to market 75% faster.

Audi puts innovation in the driver’s seat

With 90% of car purchases starting online, IBM partnered with Audi UK and used Adobe Experience Manager (AEM) and Adobe Analytics to anticipate the needs and preferences of the next generation of Audi drivers.

Improving digital experiences for citizens

The Maryland SDAT made digital experiences more accessible and transparent for everyone without an organizational overhaul.


Discover the blueprint for creating exceptional customer experiences Read the report
Enterprise work management enables collaboration and robust workflows
Adobe and IBM have teamed up to help retailers and CPG brands transform their content supply chains with AI
Organizations that prioritize customer experience transformation reported 3x higher revenue growth
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