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IBM + Adobe

Let's create experiences your customers actually want to experience

IBM and Adobe work at the intersection of strategy, data, design and technology to digitally reinvent your business. Together, we deliver personalized and trusted experiences that delight customers across every digital touchpoint. Our experts help you leverage Adobe’s world-class solutions to continually meet and exceed rising customer experience expectations—unlocking the value of your data to make every interaction more personal.

Building on more than 20 years as an Adobe consulting partner through IBM iX®, the global business design arm of IBM Consulting, IBM has developed a unique alliance with Adobe in an ecosystem that spans across both technology and services. With an industry-first approach, deep consulting capabilities across all three Adobe clouds, proprietary Adobe solutions, and a reputation for handling some of the most complex projects in the Adobe customer ecosystem, we can help you create experiences your customers actually want to experience.

A leader in Adobe consulting services

IBM has been named a leader in two top-tier analyst reports in 2022. IDC’s 2022 MarketScape report for Worldwide Adobe Experience Cloud Professional Services and Everest Group’s 2022 PEAK Matrix for Adobe Services both recognize IBM for our deep skills in using both new and legacy technologies to drive value, our talented consultants, and our investments in proprietary solutions.

Read the MarketScape report

Read the PEAK Matrix report

PEAK Matrix report graphic

Benefits

One-of-a-kind partnership

IBM and Adobe have a unique partnership comprised of both consulting and technology expertise, powering integrated solutions like Adobe Experience Platform + The Weather Company data, Adobe Commerce + IBM Sterling Order Management, and Adobe Experience Manager + IBM Cloud for Financial Services.

Trusted experts in the ecosystem

Our partners, clients, and analysts in the Adobe ecosystem trust IBM and our experts. Adobe has named us International Delivery Quality Partner of the Year for 3 years running, we're ranked as a global leader by both IDC and Everest, and our delivery practitioners are in the top partner tier for a number of sales accreditations and certifications.

Capabilities that deliver real outcomes

Our end-to-end customer transformation capabilities deliver real outcomes. From experience and personalization initiatives to work management and commerce strategies, IBM takes advantage of our premier partnerships with market-leading platforms that integrate with Adobe (such as Salesforce and SAP) to provide a best-of-breed tapestry of technologies to meet your unique needs.

Adobe services and solutions

Personalization at scale

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Unlock the value of your data with Adobe Experience Cloud and the Adobe Experience Platform to design and deliver personalized experiences—at scale. Curate personalized content journeys, modernize forms and supercharge Adobe Experience Platform with IBM’s proprietary assets, driving measurable ROI from your customer transformation initiatives.

Learn how Audi delivered smarter experiences with IBM and Adobe

Read the blog about experience personalization

Enterprise work management

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The way we work across teams matters. Our Adobe Workfront consultants have been named Adobe Workfront Partner of the Year for their expertise in helping clients transform end-to-end marketing operations while fostering collaboration with transparency and agility.

Explore Adobe Workfront consulting

Be aligned to thrive with enterprise work management

Intelligent commerce

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Powerful omnichannel commerce experiences are now a critical growth driver for every business. We help transform commerce experiences with Adobe Commerce combined with the power of data and AI, deep industry expertise and the innovative IBM iX Experience Orchestrator to drive market-leading business outcomes.

Explore digital commerce consulting

Insights from the experts

Crafting personalization at scale

Unlock the content supply chain, CX orchestration and intelligent commerce

Explore IBM’s Adobe services (403 KB)

Be aligned to thrive

Enterprise Work Management enables open collaboration and robust workflows

Read the report

Optimizing DXP capacities for CX success

Organizations that prioritize customer experience transformation reported 3x higher revenue growth

Learn five key insights

Transforming your forms

Modernize existing manual or paper forms and make your documents more intelligent

Read the white paper (153 KB)

IBM has emerged as a Leader in Everest Group’s Adobe Services PEAK Matrix Assessment 2022 and is a premium Adobe partner that has carved out a strong market position through its investments in proprietary solutions and frameworks, strategic acquisitions, robust talent initiatives, supplemented by strong market proof points in delivering transformation engagement for its clients.

— Nisha Krishan
Practice Director at Everest Group

Read the new report

Case studies

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IBM’s own marketing transformation with Adobe

Using Adobe Experience Cloud to optimize across people, processes, and platforms, IBM has become a more data driven and client-first company—consolidating 40 DAM platforms into 1 and bringing web pages to market 75% faster.

Read the case study

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Audi puts innovation in the driver’s seat

With 90% of car purchases starting online, IBM partnered with Audi UK and used Adobe Experience Manager and Adobe Analytics to anticipate the needs and preferences of the next generation of Audi drivers.

Explore the case study and video

State Street Tower in Boston

State Street Global Advisors reimagines its digital experience

Using the Adobe Experience Cloud, IBM helped SSGA make more data-driven decisions, enabling them to easily view how customers are interacting with their content—ultimately unveiling what information is most valuable to clients.

Read the case study

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Improving digital experiences for citizens

The Maryland SDAT made digital experiences more accessible and transparent for everyone without an organizational overhaul.

Read the blog

Awards

Adobe honors IBM with multiple awards

Winner of four 2022 Digital Experience Partner of the Year Awards:

  • Americas Partner of the Year 
  • Japan Partner of the Year
  • Western Europe Emerging Partner of the Year
  • International Delivery Quality Partner of the Year

Read the announcement

Winner of the 2022 Adobe Experience Maker Award

  •  “The Transformer” Experience Maker Award, for our innovative work on our own marketing transformation with Adobe

Read the blog

Related solutions

Experience, product and service design

IBM iX helps the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.

Customer experience consulting

Envision, design and deliver smarter experiences that help earn loyalty and trust across the customer lifecycle.

Intelligent marketing transformation

Transform your marketing organization across people, process and platform to remove complexity, unlock efficiency and drive growth.

Meet our experts

Pierre Charchaflian photo

Pierre Charchaflian

Senior Partner and Marketing Transformation Offering Leader, Adobe Practice

Pierre is a senior partner in IBM’s Adobe practice and the leader of the North America Marketing Transformation offering.  Pierre has spent over 25 years at the intersection of customer strategy, data, analytics, and technology—helping companies transform their customer-facing capabilities to capitalize on their growth opportunities.
Liz Martin photo

Liz Martin

Partner, IBM Consulting, Customer Transformation

Liz applies innovation and rigor to everything she does. She is hyper focused on helping clients realize the full potential of their marketing technology investments by optimizing operating models across talent, process and technology, resulting in drastic revenue growth, operational efficiencies and employee satisfaction.
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Jay Trestain

Associate Partner, Global Offerings Lead for Adobe

Jay is a global offerings and strategic client leader for IBM’s Adobe practice. She has worked with a diverse range of IBM clients and partners across all industries in a variety of technologies, helping them get the most value out of platforms like Adobe Experience Cloud and Adobe Workfront.
Madhur Kapoor photo

Madhur Kapoor

Senior Program Manager, Adobe Practice

Madhur is an Adobe Principal Architect and Global Certification Leader within IBM’s Adobe practice with more than 17 years of industry experience working with various clients in multiple geographies and providing cutting-edge solutions in Adobe Experience Cloud.

Co-create with IBM Garage™

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