IBM and Adobe work at the intersection of strategy, design and technology to digitally reinvent your business. Together, we deliver personalized, AI-powered experiences that delight customers across every digital touchpoint. Our experts help you leverage Adobe’s technology to create tailored solutions specific to your business —unlocking the value of your customer data to make every interaction more personal.
Building on more than 20+ years as an Adobe consulting partner through IBM iX®, the global business design arm of IBM Consulting, IBM has developed a unique alliance with Adobe in an ecosystem that spans across both technology and services. IBM’s leadership in AI and automation, paired with our industry experience and customer-centric design approach across all the Adobe clouds, offers clients a roadmap that delivers breakthrough experiences across industries.
IBM and Adobe have a unique partnership comprised of both consulting and technology expertise. Together, we help marketers put GenAI to use with integrated solutions like Adobe Firefly and Sensei + watsonx, to drive efficiency, speed, and personalization into their content supply chain. Other integrated solutions include Adobe Experience Platform + The Weather Company data, and Adobe Commerce + IBM Sterling Order Management.
Our partners, clients, and analysts in the Adobe ecosystem trust IBM and our experts. Adobe has named us International Delivery Quality Partner of the Year for 3 years running, we're ranked as a global leader by both IDC and Everest, and our delivery practitioners are in the top partner tier for the number of sales accreditations and technical certifications with over 8,000 total credentials.
Our AI-powered solutions and capabilities deliver real outcomes. From experience and personalization initiatives to content supply chain and commerce strategies, IBM takes advantage of our own proprietary technologies like watsonx, along with premier partnerships with market-leading platforms that integrate with Adobe (such as Salesforce, SAP, and Celonis) to provide a best-of-breed tapestry of technologies to meet your unique needs.
Brands need to revolutionize how they think about content, and the way the work gets done across teams. A content supply chain brings together people, tools, and workstreams to effectively plan, create, produce, deliver, and measure content. Our Adobe Workfront consultants help clients supercharge their content supply chains with GenAI while fostering collaboration with transparency and agility.
Unlock the value of your customer data with Adobe Experience Cloud and the Adobe Experience Platform to design and deliver personalized one to one experiences across the enterprise. Infuse AI and automation into your martech stack to curate personalized content journeys, optimize the omnichannel commerce experience and supercharge Adobe Experience Platform with IBM’s proprietary assets.
Starting with the customer experience and committing to radical simplification pays big dividends. Our marketing experts address where you are today while demystifying integration and the connected services needed to modernize your entire martech stack. The result? A simplified, automated working model that reduces costs, accelerates time to market, and helps personalize client experiences.
- 2023 Central Europe Partner of the Year
- 2023 United Kingdom & Ireland (UK&I) Partner of the Year
- 2022 Americas Partner of the Year
- 2022 Japan Partner of the Year
- 2022 Western Europe Emerging Partner of the Year
- 2022 International Delivery Quality Partner of the Year
- “The Transformer” Experience Maker Award, for our innovative work on our own marketing transformation with Adobe
Using Adobe Experience Cloud to optimize across people, processes, and platforms, IBM has become a more data driven and client-first company—consolidating 40 DAM platforms into 1 and bringing web pages to market 75% faster.
With 90% of car purchases starting online, IBM partnered with Audi UK and used Adobe Experience Manager (AEM) and Adobe Analytics to anticipate the needs and preferences of the next generation of Audi drivers.
The Maryland SDAT made digital experiences more accessible and transparent for everyone without an organizational overhaul.
3 ways IBM and Adobe are transforming content supply chains with generative AI
Data is essential: Building an effective generative AI marketing strategy
Unlock the content supply chain, CX orchestration and intelligent commerce
Putting Generative AI to work in the Content Supply Chain
IBM iX helps the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.
Envision, design and deliver smarter experiences that help earn loyalty and trust across the customer lifecycle.
Transform your marketing organization across people, process and platform to remove complexity, unlock efficiency increase customer engagement and drive growth.