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The revolutionary content supply chain Put AI to work for Marketing
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Trust what you create with IBM and Adobe

For more than 20 years, IBM and Adobe have partnered at the intersection of strategy, design and technology to digitally reinvent your business.

Together, we deliver trusted, AI-powered experiences that delight customers across every digital touchpoint. Our experts help you leverage Adobe’s technology to create tailored solutions specific to your business—unlocking the value of your customer data to make every interaction more personal.

Our consulting expertise across all three Adobe Clouds paired with more than 21,000 skilled AI practitioners has earned us the reputation of being trusted experts in the ecosystem who handle many of Adobe’s largest and most complex clients. Together, Adobe and IBM put generative AI to work so that you can trust what you create — and create trust with every personalized interaction.

IBM and Adobe are enhancing content supply chain production through the power of generative AI.

How can A.I. help creatives be more … creative?

IBM reimagines digital marketing with Adobe Firefly Generative AI

Riyadh Air and IBM collaborate to redefine travel experiences

Introducing the AI-powered content supply chain

Generative AI has the potential to fundamentally transform marketing—and according to the IBM Institute of Business Value, 94% of CMOs surveyed believe generative AI will free up marketing teams from mundane tasks so they can focus on more important, creative activities. Leveraging the watsonx platform, IBM helps you transform your marketing operations with an end-to-end solution for creating an intelligent content supply chain.

IBM Consulting Advantage for Marketing is a bundled technology and services offering that includes: 

  • A pre-tuned foundation model built on watsonx.ai that is then fine-tuned, trained and informed with your brand guidelines, policies and product information.

  • A proprietary marketers' “workbench” user-interface built on the IBM Consulting Advantage platform and powered by watsonx that provides access to a pre-configured family of conversational AI assistants to support your marketers across a variety of roles and tasks.

  • Seamless integration with your work management tools and marketing ISV platforms.

Leaders in Adobe consulting services
IBM named a Leader in Everest Group’s PEAK Matrix for Adobe Services 2024 report Everest Group classified 27 Adobe service providers into three categories of Leaders, Major Contenders, and Aspirants — and IBM was ranked a top leader for 2024. Everest says IBM has developed strong generative AI capabilities through offerings such as the watsonx branded foundation model, which automates content creation across the content supply chain with Adobe Firefly and Workfront integrations. Read more about why IBM was ranked a leader and how we can help with your Adobe and Marketing transformations with generative AI.
Benefits One-of-a-kind partnership

IBM and Adobe have a unique partnership comprised of both consulting and technology expertise. Together, we help marketers put generative AI to work with integrated solutions like Adobe Firefly and Sensei + watsonx to drive efficiency, speed and personalization into their content supply chain. 

Trusted experts in the ecosystem

Our partners, clients and analysts in the Adobe ecosystem trust IBM and our experts. IBM is ranked as a global Adobe leader by both IDC and Everest, and our delivery practitioners are in the top partner tier for the number of sales accreditations and technical certifications with over 10,000+ total credentials.

AI capabilities that deliver real outcomes

Our Adobe consulting expertise across all three Adobe Clouds paired with more than 21,000 skilled AI practitioners developed more than 2,000 AI use cases for clients in 2023.

Capabilities Intelligent content supply chain  

A content supply chain brings together people, tools and workstreams to effectively plan, create, produce, deliver and measure content. Our Adobe Workfront consultants help clients supercharge their content supply chains with generative AI, making traditional processes more efficient and allowing marketers and teams to focus on valuable, strategic activities. 

Learn more
Personalization at scale

Unlock the value of your customer data with Adobe Experience Cloud and the Adobe Experience Platform to design and deliver personalized one to one experiences across the enterprise. Infuse AI and automation into your MarTech stack to curate personalized content journeys, optimize the omnichannel commerce experience and supercharge Adobe Experience Platform with IBM’s proprietary assets.

Learn more
Marketing platform simplification  

Delivering hyper-personalized customer experiences requires the right technology, streamlined processes and accurate data. Our marketing experts address where you are today while demystifying integrations and the connected services needed to modernize your entire MarTech stack. The result? A simplified, automated working model that reduces costs, accelerates time to market and builds brand loyalty.

Learn more
2024 Adobe Award Winner
Adobe recognizes IBM with two Digital Experience Partner of the Year awards


  • 2024 Adobe Digital Experience Partner of the Year EMEA 
  • 2024 Adobe Digital Experience Partner of the Year – United Kingdom & Ireland


Read the blog
If T-Mobile can have GenAI technologies like IBM watsonx do some of the repetitive, mundane tasks for us, I bet we’ll incrementally gain the benefit of more meaningful work. My team is small but mighty and we are incredibly lucky to have partnership from our Adobe and IBM teams. Ilona Yeremova Head of Marketing Tools, Operations and Analytics Team T-Mobile Read the report


The revolutionary content supply chain Read the new report
Discover the blueprint for creating exceptional customer experiences Disruption by design: Evolving experiences in the age of generative AI Organizations that prioritize customer experience transformation reported 3x higher revenue growth
Resources Transform your content supply chain

3 ways IBM and Adobe are transforming content supply chains with generative AI.

Generative AI marketing strategy

Data is essential: Building an effective generative AI marketing strategy.

Crafting personalization at scale

Unlock the content supply chain, CX orchestration and intelligent commerce.

Thought leadership webinar

Putting Generative AI to work in the Content Supply Chain.

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