Build your business, by design

IBM iX® is your global experience design partner within IBM Consulting. Working at the intersection of business, design and technology, we help the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees. With experience capabilities and partnerships spanning strategy, design, development and operations across a global network of 60 studios, our human-centered approach to business design helps accelerate innovation and transformation at scale.

Cannes Lions 2023

Join IBM @ Cannes Lions 2023

IBM and Brand Innovators Present: Croissants and Conversations, June 19 - 22 from 10 - 10:30 AM at the Armani Caffe.Register for these sessions and the all Brand Innovators programming at Cannes.


Local resources, global scale

One of the largest experience design practices in the world, with nearly 60 design studios and a global network of strategists, designers, developers, technologists and data architects, with deep industry and ISV expertise.

End-to-end capabilities

As part of IBM, we offer true end-to-end capabilities at scale, from experience strategy to the design, delivery and optimization of employee and customer experiences — harnessing the data, tools and technologies that make them possible.

World-class strategic partnerships

We work with a diverse ecosystem of partners to create value and differentiation through exceptional employee and customer experiences.

IBM at Forrester CX 2023

As a Platinum Sponsor, we hope you'll join us in London on May 10-11 and Nashville June 13-15 to talk all things customer experience.


Customer experience transformation

We offer customer experience consulting and platform implementation spanning sales, service, marketing and commerce. We help clients define their strategy, choose the optimal platforms based on need, and accelerate time-to-value.

Employee experience transformation

IBM Consulting helps design and deliver human-centered experiences to meet your ever-evolving employee needs with data-driven insights and intelligent workflows.

Product engineering and service design

IBM helps companies build and deploy intelligent products and services that transform industries, drive loyalty and create new revenue streams.