IBM iX is your global experience design partner within IBM Consulting
We take a design-led, data-driven approach to experience transformation
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Build your business, by design

IBM iX® is your global experience design partner within IBM Consulting. Working at the intersection of business, design and technology, we help the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.

With experience capabilities and partnerships spanning strategy, design, development and operations across a global network of 60 studios, our human-centered approach to business design helps accelerate innovation and transformation at scale.

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Benefits Local resources, global scale  

One of the largest experience design practices in the world, with nearly 60 design studios and a global network of strategists, designers, developers, technologists and data architects, with deep industry and ISV expertise.

End-to-end capabilities  

As part of IBM, we offer true end-to-end capabilities at scale, from experience strategy to the design, delivery and optimization of employee and customer experiences — harnessing the data, tools and technologies that make them possible.

World-class strategic partnerships  

We work with a diverse ecosystem of partners to create value and differentiation through exceptional employee and customer experiences.

Capabilities Customer experience transformation  

We offer customer experience consulting and platform implementation spanning sales, service, marketing and commerce. We help clients define their strategy, choose the optimal platforms based on need, and accelerate time-to-value.

Our customer lifecycle transformation capabilities
Employee experience transformation  

IBM Consulting helps design and deliver human-centered experiences to meet your ever-evolving employee needs with data-driven insights and intelligent workflows.

Product engineering and service design  

IBM helps companies build and deploy intelligent products and services that transform industries, drive loyalty and create new revenue streams.

Learn about digital product engineering
Co-create with IBM Garage
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology. Learn more Talk to an IBM Garage expert
Case studies Boots

Creating a digital commerce experience for Boots UK that builds on 173 years of innovation.

Mol Group

Fueling revenue growth and loyalty with a new digital marketing platform.


Deepening drivers’ connection and loyalty to the brand with an elevated digital experience.

UK Health Security Agency

Creating a hyper-fast application delivery pipeline to support services critical to the UK’s response to the pandemic.


IBM's own marketing transformation with Adobe radically simplified our marketing organization and tech stack.


Find out who is creating more value from the Salesforce platform—and how? Read the report
Organizations using Business Design are better set to manage market demands
Better understand benefits and costs with help from Forrester’s The Total Economic Impact™ of IBM iX’s Digital Commerce Services
Delight your customers and remain competitive by personalizing every touchpoint across the entire customer experience (CX)
Resources Seven Bets we expect to shape the world

We have identified seven business trends that we expect to shape the world in the next three years—and seven bets worth making to benefit from them.

Why intelligent commerce is the future of business

Helping customers through their buyer journey and engaging, delighting and motivating them along the way requires the thoughtful, orchestrated execution of technology across your entire business.

The future of service is now

Meet rising customer and employee expectations with a more strategic and responsive contact center and streamlined field service strategy that maximize value and revenue.

HFS ranks IBM a leader in employee experience services

In its 2022 ranking, HFS notes how IBM’s “ecosystem, tech-agnostic approach, and fully embedded EX capabilities are bolstering strength in co-innovation and collaboration” to help organizations meet employee experience needs.

Drive value in the metaverse

As the consumer metaverse progresses through the hype cycle, address opportunities by exploring 5 ways the metaverse creates tangible results for retailers.

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Explore career opportunities

Join our team of dedicated, innovative people who are bringing positive change to work and the world. 

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