Digital commerce and ecommerce consulting
Transforming the omnichannel commerce experience with AI and automation, making commerce truly intelligent
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Let’s face it: commerce is complicated. Powerful eCommerce and omnichannel commerce experiences are growth drivers and are now at the heart of business consulting. IBM iX brings clients the full suite of advisory to operate consulting expertise and world-class ecosystem partnerships, spanning digital strategy, design, implementation, integration and operations. We harness the power of data and AI, best ecommerce and commerce industry practices and the innovative IBM iX Experience Orchestrator accelerator—our proven, open-source framework of components and connectors—to drive market-leading business strategy and ecommerce strategy outcomes. The result is insight-led, outcomes-driven customer experiences that build trust and profitably expanding your reach and relevance.

Learn about the IBM iX Experience Orchestrator (1:56)

In a commissioned 2022 Forrester Consulting Total Economic Impact™ study, IBM iX Digital Commerce services delivered benefits of USD 50.77 million over three years versus costs of USD 19.59 million, an ROI of 159%.

Benefits 100+

digital journeys implemented for State Bank of India (SBI). Our experience-led solutions translate into more customer acquisition, more conversion and increased revenue.

Read the State Bank of India case study

users get real-time order information on a self-service basis through Southwire’s new online portal. Efficiencies are driven into every part of the commerce ecosystem with AI and automation.


weeks to develop a new online purchasing journey for Tag Heuer, achieved using accelerated design and delivery methodology coupled with differentiated assets like the IBM iX Experience Orchestrator.

Read the Tag Heuer case study
Capabilities Commerce experience

Design and deploy engaging commerce and ecommerce business experiences that build customer loyalty while addressing business needs and prioritizing optimization.

Commerce modernization

Implement, integrate and orchestrate the right ecommerce platforms with modern architecture backed by metrics and an ecosystem approach.

Personalization and engagement

Double down on brand relevance with personalized and engaging commerce experiences fueled by actionable insights.

Order and inventory intelligence

Build trust with inventory visibility, order orchestration and intelligent promising as part of your commerce and ecommerce development.

Business model expansion

Activate revenue and increase reach with through subscriptions, DTC, marketplaces, IoT commerce, social commerce and more.

Sustainable commerce

Drive engagement through our ecommerce consulting services aimed at increasing profitability with sustainable commerce and ecommerce solutions.

Co-create with IBM Garage™
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology. Learn more
If we didn’t have IBM iX helping us establish our omnichannel commerce as quickly as they did, we actually would have lost market share by this point. CIO and CDO Manufacturing Company The Total Economic Impact™ of IBM iX’s Digital Commerce Services Forrester Consulting, November 2022 Explore the Forrester study
Strategic partnerships Enterprise-grade experiences with SAP

Create connected commerce, marketing, sales and service experiences across the customer journey fueled by real-time business data with SAP Customer Experience (CX) and CRM solutions.

Explore our SAP services
Smarter CX personalization with Adobe

Building on more than 20 years as an Adobe consulting partner, we're focused on helping clients design and deliver more personalized experiences that foster customer loyalty and trust.

Explore our Adobe capabilities
Human-centered experiences with Salesforce

Together with Salesforce, we don't just create business value. We combine the power of Salesforce with open and emerging technologies, deep industry and human-centered design capabilities and the data insights needed to deliver impact.

Explore our Salesforce capabilities
Case studies Boots UK
Creating a modernized commerce ecosystem for healthcare company Boots UK that builds on 173 years of innovation.
Partnering with IBM iX, Heineken launched a B2B customer-centric marketplace that enabled customers to access bundled service and fulfillment.
TAG Heuer
IBM iX designed and deployed a direct-to-consumer solution for TAG Heuer which opened a new commercial channel.


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Meet the demands of the experience era to drive growth, digital transformation and conversion optimization while building trust and loyalty Explore the white paper
Why intelligent commerce is the future of business
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Build flexible and adaptable storefronts
Composable storefronts allow retailers to customize their storefronts to meet specific customer experience needs
Meet our experts Rich Berkman
Global Leader, Digital Commerce, IBM Consulting, Rich and his team are responsible for advising, solutioning and delivering on client goals through collaboration with strategic partners as well as growing IBM’s own digital commerce and broader customer transformation business.
Shantha Farris
IBM iX Global Commerce Strategy & Offerings Lead, IBM Consulting, Shantha’s expertise in business and management helps her identify and successfully deliver on opportunities to translate digital innovation into strategic growth and operational excellence.
Julien Bidet
IBM iX EMEA Digital Commerce Leader, IBM Consulting, Julien has extensive experience in the consulting and software implementation fields as well as the financial, unified commerce/omnichannel/ecommerce industries, often working within international and multicultural environments.
Eric Buss
IBM iX Americas Commerce Practice Lead, IBM Consulting, Eric focuses on driving commerce growth within the Americas markets and accounts, creating a differentiation in go-to-market offerings, developing strategies with our ISV partners and continuing to grow our Commerce team’s skills and capabilities.
Related solutions Experience, product and service design

IBM iX helps the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.

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Customer experience consulting

Envision, design and deliver smarter experiences across the customer lifecycle that earn loyalty and trust.

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SAP customer experience solutions

IBM iX activates SAP's CX solutions to create customer experiences that improve loyalty and customer retention.

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