Let’s face it: commerce is complicated. Powerful eCommerce and omnichannel commerce experiences are now a critical growth driver for every business. IBM iX brings clients the full suite of advisory to operate consulting expertise and world-class ecosystem partnerships, spanning strategy, design, implementation, integration and operations. We help harness the power of data and AI, deep industry expertise, and the innovative IBM iX Experience Orchestrator accelerator—our proven, open-source framework of components and connectors—to drive market-leading business outcomes. The result is insight-led, outcomes-driven customer experiences that build trust and profitably expand your reach and relevance.

In a commissioned 2022 Forrester Consulting Total Economic Impact™ Study, IBM iX Digital Commerce services delivered benefits of USD 50.77 Million over three years versus costs of USD 19.59 Million: an ROI of 159%.


Increased revenue


digital journeys implemented for State Bank of India (SBI). Our experience-led solutions translate into more customer acquisition, more conversion and increased revenue.

Decreased costs


users get real-time order information on a self-service basis through Southwire’s new online portal. Efficiencies are driven into every part of the commerce ecosystem with AI and automation.

Accelerated time to value


weeks to develop a new online purchasing journey for Tag Heuer, achieved using accelerated design and delivery methodology coupled with differentiated assets like the IBM iX Experience Orchestrator. 


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Design-led, data-driven CX

Meet the demands of the experience era to drive growth and build trust and loyalty.

Why intelligent commerce is the future of business

From eCommerce to Intelligent Commerce. Delivering a seamless commerce journey today requires the ability to harness data across the enterprise to dynamically orchestrate customer experiences enabled by a modern, open technology ecosystem.

Seizing the subscription business model

Companies that build long-term customer relationships with subscriptions increase financial stability with recurring revenues.

Appealing to the senses with digital commerce content

Sensory experiences with VR, AR, video, and conversational AI powerfully drive engagement and conversion for retailers.


Commerce experience

Design and deploy engaging commerce experiences that build customer loyalty.

Commerce modernization

Implement, integrate and orchestrate the right platforms with modern architecture and an ecosystem approach.

Personalization and engagement

Double down on brand relevance with personalized and engaging commerce experiences fueled by actionable insights.

Order and inventory intelligence

Build trust with inventory visibility, order orchestration and intelligent promising.

Business model expansion

Activate revenue and increase reach with subscriptions, DTC, marketplaces, IoT commerce, social commerce, and more.

Sustainable commerce

Drive engagement and profitability with sustainable commerce.

Strategic partnerships

Enterprise-grade experiences with SAP

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Power CX with SAP

Create connected commerce, marketing, sales and service experiences across the customer journey fueled by real-time business data with SAP Customer Experience (CX) and CRM solutions. 

Smarter CX personalization with Adobe

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Personalized experiences with IBM and Adobe

Building on more than 20 years as an Adobe consulting partner, our partnership is focused on helping clients design and deliver more personalized experiences that foster customer loyalty and trust.

Human-centered experiences with Salesforce

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Create business value with Salesforce

Together with Salesforce, we don't just create business value. We combine the power of Salesforce with open and emerging technologies, deep industry and human-centered design capabilities, and the data insights needed to deliver impact. 

Related solutions

Experience, product and service design

IBM iX helps the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.

Customer experience consulting

Envision, design and deliver smarter experiences across the customer lifecycle that earn loyalty and trust.

SAP customer experience solutions

IBM iX activates SAP's enterprise-grade CX solutions to create world-class customer experiences that connect real-time business data and signals to improve loyalty, customer retention, and grow your business.