Embedding AI in your brand’s DNA

Retail and consumer products companies are innovating with AI from products to ecosystems—and everything in between—to build their distinct AI-driven advantage

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How can IBM help you?

Retail and consumer product consulting (will open in a new window)

Retail and consumer product consulting

Deliver experiences and products that create more valuable relationships with consumers while improving sustainability and profitability.

AI consulting services (will open in a new window)

AI consulting services

Redefine how you work with AI for business.

Retail technology solutions (will open in a new window)

Retail technology solutions

Prepare for the future of retail with AI and hybrid cloud technologies.

How can IBM help you?

Retail and consumer product consulting (will open in a new window)

Retail and consumer product consulting

Deliver experiences and products that create more valuable relationships with consumers while improving sustainability and profitability.

AI consulting services (will open in a new window)

AI consulting services

Redefine how you work with AI for business.

Retail technology solutions (will open in a new window)

Retail technology solutions

Prepare for the future of retail with AI and hybrid cloud technologies.

Sharpening a competitive edge with generative AI

Consumer product companies are using generative AI to gain a competitive edge in product development, supply chains, and sustainability.

The enterprise guide to AI governance

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The enterprise guide to AI governance

As AI adoption accelerates, organizations need effective governance guardrails in place to keep trustworthy AI on track.

2024 Consumer Study: Revolutionize retail with AI everywhere

Translations available

2024 Consumer Study: Revolutionize retail with AI everywhere

Learn what consumers crave in the AI era—and how companies can tap technology to simplify the shopping experience.

Where AI breaks–or breaks through

The AI-human operating model: why the same AI delivers radically different results across organizations.

The calculus of AI sovereignty

Selective AI sovereignty lets organizations balance control, flexibility, and risk. Here's how.

2026 Tech Leader Study: Building the IT foundation for agentic AI at scale

AI is scaling faster than IT foundations can adapt. See how CIOs and CTOs are redesigning architecture, governance, and investment to keep pace.