When it comes to making things simple, IBM is partnering with us to do our design effort, to figure out how do we make things as simple as our ingredients.

Kevin Buehler, Senior Director, Snacks to You, Frito-Lay North America

Business Challenge

Frito-Lay wanted to improve the technology behind its frontline handheld device technology to better understand what to put in the store and where to put it, so its consumers get exactly what they want.


Frito-Lay tapped IBM Garage to build its digital sales hub. The hub’s user-centered design helps ensure that anybody who picks up one of its handheld devices can use it effectively from the first time they engage with it. Going forward, the snack giant plans to use the technology to capture critical sales data to further enhance its ability to deliver the right snack to the right consumer.

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