My IBM Log in Contact IBM Consulting

Home

Consulting

Product design and engineering services

Product engineering and design

Product engineering and design

Accelerate business outcomes and improve competitive advantage with custom built products and platforms
Read Gartner report
People smiling during casual office meeting

Maximize the value of hybrid cloud in the generative AI era

Challenges faced by enterprises adopting generative AI can be overcome with a well-defined hybrid cloud strategy. Maximize business outcomes and scale AI with a Hybrid by design approach

Read report
Transform ideas into digital applications and platforms

Transform ideas into digital applications and platforms

Transformative digital products can unlock new lines of revenue, drive loyalty with expanded services and enhance employee productivity. With our deep product engineering expertise and application development capabilities, we help clients turn ideas into differentiated product portfolios that accelerate growth. We deliver compelling value for new application and new business platform development by combining product design, management and engineering disciplines, leveraging GenAI assets and assistants to help you you build the right product, the right way, for the right market opportunity to make your digital product a success.

Explore our approach
IBV CEO guide to generative AI for digital product engineering
Capabilities

Capabilities

Product and platform definition, governance and strategy

Bringing together deep technology and business insight, IBM Consulting helps clients identify and develop a product strategy that delivers value and adapts as business needs evolve.​

Product delivery and enhancement

IBM Consulting architects and develops innovative greenfield digital ecosystems, from standalone applications to comprehensive platforms, delivering tailored solutions that address clients' complex business challenges and market opportunities.​

Product led transformation and captives

By creating operating models, organizational design, and leveraging AI-first platforms and accelerators, IBM Consulting ensures clients' product organizations and development workflows are optimized, maximizing the value of product delivery while reducing cost.​

Use cases

Use cases

Product-led approach

Help organizations to ensure they are not only choosing the right products but also maximizing the use of hybrid cloud and AI-first to drive a new era of innovation.

Enhance productivity

Enable developers to focus on high-value and challenging work by automating tasks and help organizations build scalable, cloud-native, robust, and future-ready digital products.

Improve ROI

We help co-create product strategy, iteratively design and engineer with speed, and help organizations with accelerated time to revenue in a product-led transformation.

Acing the US Open digital experience

Managing all that data, producing AI-generated insights, securing the environment…IBM just makes it all come together for us. And I can’t wait to see what the future of the partnership holds Kirsten Corio Chief Commercial Officer United States Tennis Association Read the story
Hybrid by design

Hybrid by design

Framework designed to help organizations achieve accelerated, low-risk migration, modernization and innovation, while driving business value, productivity and cost reduction. Learn more Register for an exclusive workshop

Strategic partnerships

AWS Microsoft cloud Google Cloud IBM Cloud
Build products on AWS cloud

Accelerate faster adoption of AWS and infuse open innovation and intelligent workflows. Learn how to build products using Red Hat OpenShift on AWS.

Explore IBM Consulting services on AWS cloud
Case studies

Case studies

Minimizing business risk and supplier evaluation with AI

Dun and Bradstreet Ask Procurement and IBM deliver comprehensive 360° risk supplier assessments with trusted data and AI

Read the story
How a snack empire stays fresh

Frito-Lay North America digitally empowers employees to delight customers

Read the story
Revolutionary interactive television shopping experience

GrabTV blending technology and entertainment to revolutionize television commerce

Read the story
Meet our expert

Meet our expert

Debbie Vavangas

Debbie is a VP and Senior Partner at IBM. She has strong software product engineering experience, delivering technology solutions at global technology companies. She combines firsthand digital transformation experience, strong engineering skills and a services background in building product engineering practice for IBM

Insights

Get the best of IBM in your inbox. Select from our collection of curated newsletters that deliver thought-provoking insights on emerging trends.

Five factors that matter most when it comes to achieving competitive differentiation with digital products Explore the insights
Five factors that matter most when it comes to achieving competitive differentiation with digital products
IBM named a Leader in the 2024 Gartner® Magic Quadrant™ for Custom Software Development Services
A true product mindset balances customer value with business value and product value
Co-create with IBM Garage ™

Co-create with IBM Garage ™

Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.

Learn more Talk to an IBM Garage expert
Related solutions

Related solutions

Hybrid cloud strategy and architecture consulting services

We work with you to determine the right cloud strategy, operating model, roadmap and ecosystem

Explore hybrid cloud strategy services
Application migration and modernization services

Our application modernization methodology powered by Redhat, helps you execute a seamless migration and modernization to cloud that is secure, cost-effective, and agile.

Explore application modernization
Application management services for hybrid cloud

Our hybrid cloud management capabilities remove the complexity of managing applications across clouds, improving ROI and freeing up resources to innovate

Learn about cloud application management
IBM Consulting advantage for cloud transformation

IBM Consulting advantage for cloud transformation a platform designed specifically to help businesses accelerate cloud adoption with consistent and predictable outcomes so they can navigate with certainty.

Explore IBM Consulting advantage for cloud transformation
Experience strategy and design

IBM iX—the experience design practice within IBM Consulting—helps the world’s most influential companies create experiences that reinvent their relationships with customers and employees.

Build your business by design
IBM RedHat solutions

See how IBM and Redhat can increase productivity, reduce costs and improve business outcomes

Discover IBM RedHat solutions
Subscribe to our monthly newsletters

Receive our newsletters that deliver thoughtful insights on emerging trends.

Subscribe now Know more