Product Engineering and Design

Accelerate business outcomes and improve competitive advantage with custom built products and platforms

Maximize the value of hybrid cloud in the generative AI era

Challenges faced by enterprises adopting generative AI can be overcome with a well-defined hybrid cloud strategy. Maximize business outcomes and scale AI with a Hybrid by design approach

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Transform ideas into digital applications and platforms

Transformative digital products can unlock new lines of revenue, drive loyalty with expanded services and enhance employee productivity. With our deep product engineering expertise and application development capabilities, we help clients turn ideas into differentiated product portfolios that accelerate growth. We deliver compelling value for new application and new business platform development by combining product design, management and engineering disciplines, leveraging GenAI assets and assistants to help you you build the right product, the right way, for the right market opportunity to make your digital product a success.

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Capabilities
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Product and platform definition, governance and strategy

Bringing together deep technology and business insight, IBM Consulting helps clients identify and develop a product strategy that delivers value and adapts as business needs evolve.​

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Product delivery and enhancement

IBM Consulting architects and develops innovative greenfield digital ecosystems, from standalone applications to comprehensive platforms, delivering tailored solutions that address clients' complex business challenges and market opportunities.​

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Product led transformation and captives

By creating operating models, organizational design, and leveraging AI-first platforms and accelerators, IBM Consulting ensures clients' product organizations and development workflows are optimized, maximizing the value of product delivery while reducing cost.​

Use cases Product-led approach

Help organizations to ensure they are not only choosing the right products but also maximizing the use of hybrid cloud and AI-first to drive a new era of innovation.

Enhance productivity

Enable developers to focus on high-value and challenging work by automating tasks and help organizations build scalable, cloud-native, robust, and future-ready digital products.

Improve ROI

We help co-create product strategy, iteratively design and engineer with speed, and help organizations with accelerated time to revenue in a product-led transformation.

Acing the US Open digital experience

Managing all that data, producing AI-generated insights, securing the environment…IBM just makes it all come together for us. And I can’t wait to see what the future of the partnership holds
Kirsten Corio Chief Commercial Officer United States Tennis Association
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Hybrid by design
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Framework designed to help organizations achieve accelerated, low-risk migration, modernization and innovation, while driving business value, productivity and cost reduction.

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Strategic partnerships

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Case studies
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Minimizing business risk and supplier evaluation with AI

Dun and Bradstreet Ask Procurement and IBM deliver comprehensive 360° risk supplier assessments with trusted data and AI.

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How a snack empire stays fresh

Frito-Lay North America digitally empowers employees to delight customers.

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Revolutionary interactive television shopping experience

GrabTV blending technology and entertainment to revolutionize television commerce.

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Aerodynamic flight operations follow a digital transformation

Lufthansa Group merges and enhances multiple ground operations applications into a single web-based platform with IBM Consulting.

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Engineering Scuderia Ferrari HP’s fan engagement strategy

BM supports new Scuderia Ferrari HP digital fan experience.

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Insights

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Five factors that matter most when it comes to achieving competitive differentiation with digital products Explore the insights
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Five factors that matter most when it comes to achieving competitive differentiation with digital products
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IBM named a Leader in the 2024 Gartner® Magic Quadrant™ for Custom Software Development Services
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A true product mindset balances customer value with business value and product value
Co-create with IBM Garage ™
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Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.

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Build your business by design
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See how IBM and Redhat can increase productivity, reduce costs and improve business outcomes

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