Eric Pilkington

For over 20 years, Eric Pilkington has been a leader in developing innovative approaches to marketing communications and technology. Eric Pilkington is a Global Partner within IBM's Digital Strategy group and is primarily responsible for building IBM's Growth and Innovation practice. A strategist, technologist, and serial entrepreneur, Eric has helped companies discover and achieve new pathways for growth across a wide range of industries. He prides himself on his incredible ability to identify real market frictions and to solve them in "10x better ways".

Business transformation September 30, 2020

3 lessons in personalization from the retail industry

4 min read - Waves of COVID-19 cases and varying regulations have created complexity for companies trying to maintain customer relationships in a new reality. By necessity, companies have digitized many touchpoints in the customer journey that used to involve in-person interactions. And as…

Business transformation August 7, 2020

Your customer data is personalization gold. Eight principles to mine it effectively.

3 min read - Imagine you’ve built a village atop a gold vein. This gold vein could unlock the potential of your village – turning it into an empire. Unfortunately, your village may be unable to mine the gold and extract its value. This…

Business transformation April 13, 2020

Why a great personalization strategy matters now more than ever

3 min read - As consumers grapple with their “new normal” and the rapid pace at which it evolves, their expectations and priorities will continue to shift. To remain relevant and helpful in these trying times, companies and brands must deliver contextualized and differentiated…

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Eric Pilkington

3 lessons in personalization from the retail industry

Your customer data is personalization gold. Eight principles to mine it effectively.

Why a great personalization strategy matters now more than ever

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