CMOs now find themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. You’ll learn how CMOs from leading organizations:
Access market trends and act on data-driven insights
Use data and technology to identify customers' unmet needs
Create, share and actualize a dynamic customer-centric vision
By applying insights from ground-breaking CMOs around the globe, you’ll discover new ways to demonstrate value, sharpen insights with artificial intelligence and build customer-centricity through alignment and collaboration.