1-800-Flowers.com is an innovator in its category, with nine brands delivering a best-in-class customer experience from order to delivery. To become known as a destination for not only flowers, but for all a customer’s gifting needs, 1-800-FLOWERS.COM turned to AI as their partner in customer service.

80%

of users said they will use GWYN again

Insight

Searching for a gift can take the fun out of giving

Finding the perfect gift, delivered quickly and within budget, is typically a long and arduous journey — even for 1-800-Flowers.com’s customers. To personalize and streamline this journey, the company wanted to ensure that the right flowers, chocolates and fruits were presented for every special occasion.

Idea

A better experience through cognitive personalization

GWYN (Gifts When You Need), the first-in-category Watson™ Gift Concierge, was launched to help consumers find exactly what they’re looking for: the right gift for the occasion to deliver a smile. Fueled by IBM Watson®, GWYN cultivates that one-to-one relationship, learning from how customers are interacting with her and adjusting to know what best to serve each customer from the 1-800-Flowers family of products.

Impact

Give it up for GWYN: Driving higher sales and brand loyalty

Through GWYN, 1-800-Flowers was able to seamlessly showcase various product attributes and their relevance to each customer. An AI shopping experience and relationship increased the number of 1-800-Flowers’ return customers and increased the company’s revenue over the previous year.

6.3%

increase in revenue from GWYN over previous year

Meet some
of our clients:

ExxonMobil

Retail
Irving, Texas USA

Read the case study

FOX Sports

Sports, Media & Entertainment
Los Angeles, California USA

Read the case study

Amica

Insurance
Lincoln, Rhode Island USA

Read the case study

Turkcell

Telecommunications
Istanbul, Turkey

Read the case study

 
 

 

Sorry, we couldn't find results that match your criteria

insurance
strategy,design,mobile,platforms

Amica

Insurance
Lincoln, Rhode Island USA

transportation
mobile,design

Asia Miles

Transportation
Hong Kong, China

retail
mobile,design

DSW

Retail
Columbus, Ohio USA

telecommunications
strategy,mobile,design

Du

Telecommunications
Dubai, United Arab Emirates

insurance,health
strategy,mobile,design

IBM Service Hub

Technology
Hamburg, Germany

transportation
mobile,design

Japan Airlines

Transportation
Tokyo, Japan

health
mobile,design,strategy

Medtronic

Health
Minneapolis, Minnesota USA

retail
platforms,mobile,design

Migros

Retail
Zurich, Switzerland

banking
strategy,design

PASHA Bank

Banking
Tbilisi, Georgia

retail,telecommunications
salesforce,mobile,design

T-Mobile

Retail | Telecommunications
Seattle, Washington USA

telecommunications
design,strategy,mobile

Turkcell

Telecommunications
Istanbul, Turkey

Ready to see what we can
do for your business?

Say hello!

Financing iX

Explore the
latest insights: