CFOs: driving enterprise growth
and shareholder value with cloud

Cloud Powers
Business Innovation

Cloud transforms the responsiveness of your IT infrastructure, giving you on-demand access to new services that improve business processes – freeing you to focus on higher-value initiatives that drive innovation and value for your organization.

96Percentof CFOsbelieve cloud computing provides their business with quantifiable benefits.1
Rodale, Inc.

This legacy media company reinvented its business model using the IBM Coremetrics
Web Analytics solution, a Software as a Service (SaaS) cloud solution. As a result, their e-commerce revenue grew 20x over three years.

As a company, we are relying more and more on e-commerce to drive business growth. Our challenge is to grow not only our audience size, but also our online revenue. [The IBM solution] allows us to measure everything we do, so we can invest our time and money in high-return activities that help us meet our growth targets.”
- Manager of Web Analytics, Rodale, Inc.
Global Manufacturer
The major business benefits of IBM cloud services are agility & innovation. The ability to quickly scale computing resources to meet business demands enables [the delivery of] solutions & services to our customers faster, cheaper, and with higher quality...while at the same time keeping up with the latest technology advancements.”
- CIO, spin-off of a global manufacturer

Accelerating business agility, optimizing the economics of IT and driving innovation

CFOs are under increasing pressure to create more shareholder value. They need to execute finance activities effectively and efficiently, while delivering near real-time insights that empower their companies to capitalize on market opportunities quickly.

To meet these demands, CFOs need to make faster, more informed decisions – they must invest in innovation to deliver unprecedented value to customers.

Accelerate business
agility with cloud

Organizations of all sizes are using the agility and flexibility of cloud to increase revenue

Get to
market faster,
increase customer loyalty
& optimize your ecosystems

Getting products to market faster

The market is constantly changing. The competition is fast and furious. Businesses need to be agile and get products to market faster and with better customer appeal and functionality.

Using development and test clouds, you can design, prototype, live-test with customers and go to market faster – with more confidence and cultivating a continuous cycle of added value for clients. All the while, you’ll optimize costs and revenues.

Increase customer purchasing

Consumers today are incredibly empowered and connected, with ever-rising expectations. Understanding what they want before they ask for it, providing them on-demand personalized services, and adapting to their needs incents them to buy more — increasing
your bottom line.

Collaboration and analytics clouds give you the capability to
analyze the customer's activity and foster the interaction and
loyalty you need.
A person viewing a commercial can express a broad range of emotions within a very short time. This solution captures all of them and helps our creative staff create messages and images that really resonate with the target audience.

We know an ad is going to be a hit before it hits the airwaves or the Internet.”

- Creative Director, global advertising agency

Optimize the business ecosystem

To go to market efficiently, your business depends on the speed and effectiveness of its ecosystem.

  • Is your ecosystem informed and responding?
  • Is your inventory optimized with just-in-time inventory management?
  • Can you reduce shipping costs associated with emergency replenishment?

Supply chain clouds can help analyze bottlenecks, understand vendor and inventory status, predict the future and then adjust accordingly to optimize for market needs. Social and collaboration clouds connect partners to cultivate fragmented a competitive, innovative growth strategy. They enable teams to share on-demand status and solve problems together. The more efficiently your value chain performs, the quicker you can reap financial benefits.

A producer of cooling systems recovers more quickly after a devastating earthquake by using a cloud-based, dynamic supply-chain system that offers a holistic view into available supplies and production assets.

To deliver our products to our customers, we rely on several raw materials, and any shortages can result in severe delays. Our cloud-based system not only helps us to determine how much product to keep on hand to meet our current orders, but also helps us predict what we’ll need to cover future orders.”
- Global Manufacturer of air-conditioning and refrigerator equipment

There’s no one-size-fits-all approach to adopting a cloud strategy.

Whether IT based clouds (storage, security, backup, resilience, workplace) or business application clouds (dev/test, analytics, commerce, collaboration, supply chain) you can analyze and choose the best for your environment.

Transform the economics of IT and innovation

One of finance’s most critical roles in guiding strategic decision-making is through enterprise financial optimization; balance sheet asset utilization, increased operating cash and improved operating margins are essential to stay competitive in the global market.

Whether they are improving business processes, streamlining IT, assimilating mergers and acquisitions, or innovating customer interactions, companies are capitalizing on the value of cloud. Because cloud is designed to flex and scale based on demand, organizations can respond to business and IT requirements just-in-time optimizing the economics of IT by balancing capital and operating expenses.

Cloud deployment models

Public Cloud

Iaas/PaaS You can use public cloud services, transferring CapEx to OpEx, getting all the compute power you need when you need it – and paying for only the resources you use – giving you cash flow for prioritized investments.

  • With software– and business-process-as-a-service clouds (e.g. ERP/SAP, commerce, expense processing), you can optimize your business processes and your business financials, and take advantage of the expertise and solutions of industry leaders – letting you focus on your core business.
  • Public clouds may be owned, managed and operated by a business, academic or government organization, or some combination of them. They exist on the premises of the cloud provider.


Margins are tight in the competitive IaaS sector, so the pressure is always on to drive costs down and service levels up. Dutch Cloud (as IaaS provider) used cloud-provisioning techniques to deliver a highly dynamic, high-quality, low-touch service model to the clients. Our monthly recurring revenue has tripled twice in the last year but our operational costs have remained flat.”
- Martijn Van Zoeren, BV (Cloud Service Provider) CEO, Dutch Cloud
92% of CXOs plan to shift funding from internal deployment and management to public cloud.”
- IDC Cloud Track Survey, 2012

Private Cloud

  • You can have private clouds behind your own firewall, which can help you lower your CapEx — as capital, maintenance and human IT resource costs are optimized within your own company.
  • Private clouds facilitate asset optimization as you integrate and consolidate your organization's IT and business services portfolio.
  • They may be owned, managed and operated by the organization, a third party, or some combination of them, and may exist on or off premises.
Private Storage Clouds reduced our unit cost of storage by 50%...and are projected to deliver $13M in infrastructure cost savings over 3 years.”
- Mike Sylvia, Office of the CIO, IBM, 2012

Hybrid Cloud

A hybrid cloud is simply a combination of public and private clouds, providing the best of both worlds. Most organizations will have hybrid cloud implementations, allowing them to intelligently adopt the most beneficial cloud-delivery model mix for their application portfolio and financial objectives.
78% of IT professionals identified saving on CAPEX as an important driver for investment in cloud computing technology.”
- IDG Enterprise Cloud Computing Study, January, 2012

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Anticipate the future with cloud

Cloud helps CFOs optimize their organization’s capability to see what’s coming next

From an enterprise perspective, BI and business applications continue to dominate the CFO’s
IT investment desires. When looking out a year to 2014:
BI maintains the lead at 56 Percent2

Provide sophisticated financial analysis, giving predictive insight

CFOs and financial organizations are decision makers. To make good and timely decisions, they need real time insight that can be garnered from big data and sophisticated analytics.

With the explosion of big data, marketing and operations will continue to rely even more heavily on insights from Finance to
inform how they deliver value to customers and adjust to meet shifting demands.

Since CFOs keep their fingers on the pulse of enterprise financial health, they’re uniquely positioned to offer strategic guidance on how to best allocate cash flow and resources initiatives.

Enterprises around the world are capitalizing on cloud analytics to determine:

  • Are we measuring business performance indicators and anticipating andreacting quickly and wisely?
  • Where should we prioritize our enterprise investments?
  • Should we proceed with a merger and acquisition?
  • Do we understand and can we act on customer sentiment?
  • Do we have fraud & risk detection and accurate & timely threat detection?

Analytics clouds

Analytics clouds can analyze massive volumes and varieties of constantly changing data, providing information to help finance organizations answer these, and many more questions.

Not only that, as organizations integrate their company’s pillar analytics capabilities - that often have conflicting results, CFOs can use cloud to deliver a common analytics platform with a single version of the truth.

With the additional analytics insight - more than ever imagined before, CFOs are making better decisions and becoming more and more valuable to their enterprise, making their companies more competitive and successful in the “rapid paced” world.

Blue Insight

Blue Insight is a strategic cornerstone for
IBM Finance

Business analytics is at the corner stone of IBM's and IBM Finance's strategy. The Blue Insight Cloud has enabled Finance to deliver business analytics faster and cheaper, which has resulted in an improved ability to understand and manage the business.”
- Carlos Passi, Assistant Controller, Business Transformation, IBM

Enable global finance collaboration to integrate, standardize and optimize finance operations

While CFOs need a holistic view of finance initiatives to track and measure efficiencies, finance team members need to more seamlessly share data and to collaborate using up-to-date metrics and reporting.

Collaboration clouds

With Collaboration Clouds, the capacity to instantly share real-time data beyond office walls powers crowd sourcing and effective finance global teaming initiatives, leading to standardized and consistent business management practices, processes and information integration. This is ideal for mergers and acquisitions, new function delivery and problem solving. The greater efficiencies the better the costs and operations.

Development and Test clouds

Finance departments need their own applications to get their jobs done, too. With Development and Test Clouds, they can see improved time-to-value for their own internal financial applications like pricing, business controls and competitive analysis.

IBM Finance
IBM Finance has seen increased time-to-value for internal use solutions, such as our latest iteration of pricing and business controls solutions, directly related to development and test clouds that permit rapid provisioning of necessary IT capabilities and infrastructure.

Cloud IT enablement has been key to our success in driving down costs while simultaneously increasing the effectiveness of the global finance function, and the cloud has allowed us to deploy and capture benefits in an accelerated fashion.”

- Howard Miller, IBM, Vice President of Finance IT Transformation
The cloud collaboration solutions allow us to quickly create and run virtual project teams of people from inside and outside the company.

It supports lateral communication on a global scale to enable knowledge gathering from individual perspectives.”

- Naoto Hikichi, General Manager, Business Development Department, Ricoh Group

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Drive business model innovation with cloud

Cloud enables CFOs and organizations
to gain a competitive edge

higher gross profit for enterprises that are more aggressively adopting cloud computing for competitive advantage.3

Drive business model innovation

The worldwide marketplace is competitive. Businesses must constantly re-evaluate and re-invent themselves to stay in the forefront.

Cloud technology, with its speed, flexibility, agility, on-demand services, costs and pervasiveness can help organizations capture new markets by enabling product, service and business model innovation.

In fact, 79% of IT professionals identified enabling innovation as an important driver for investment in cloud computing technology.4

TP Vision

TP Vision, which manufactures the Philips TV brand, is radically changing the way TV viewers receive content by using the scalability of cloud computing to provision its Smart TV network and by analyzing consumer usage data to provide truly individualized services.

It brought down the cost per TV set by around 40% by putting the intelligence in the cloud, instead of in the TV.

Smart TV completely changes the TV landscape with the fact that we now directly interact with the consumer, which also means that for us there are new opportunities that we can start to explore. And that’s clearly something we are heavily investing in.

[The cloud] allows us to place the service and application intelligence into the cloud, and reduces the complexity of managing software in the TVs for our consumers.”

- Albert Mombarg, head of Smart TV

Change the future

Cloud is being utilized creatively to:
  • Integrate social, mobile and analytics to deliver personalize services
  • Manage customer products and services real-time from the cloud (software updates, additional TV services, etc.)
  • Rapidly add business value and deliver new products to the marketplace
  • Use Data analytics for “right time” offers (Retail)
  • Providing Graphical analysis for intuitive interpretation (Gov’t)
  • Integrate Value Chain
  • Workplaces without boundaries
  • ...and much more

Business leaders are leveraging technology to drive innovation. With the Power of Cloud and IBM, you can too.
Russell’s Convenience

Russell’s Convenience needed an easy way to connect and share information among its geographically dispersed stores and with partners to quickly identify and resolve operational issues.

It then leveraged cloud SaaS capabilities, enabling seamless collaboration and, in the process, increased sales in multiple markets and reduced key costs by as much as 33%.

SmartCloud Engage is helping our licensee’s operate as one connected, informed and cohesive business. We are making better business decisions and spending less time and money traveling.”
- Raymond Huff, President, Russell’s Convenience
ETH Zurich

ETH Zurich, a research firm, deployed a cloud-based platform that provides researchers with an unprecedented degree of access to much-needed computing resources and a range of commercial and open-source, life-sciences applications.

It dramatically accelerates and strengthens its ability to model and simulate diseases and verify experimental results.

We needed a strategic partner that has the skills and knowledge base to help accelerate our cloud deployment, deliver cost savings and minimize risk. By moving to the IBM SmartCloud for SAP Applications, we are projecting a 20 percent savings in operational costs and intend to reinvest back into our business to help drive growth and innovation.”
- Steve Vice, IT Manager, Ineos

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1. Source: Google CFO Survey, 2012

2. Senior financial executives consider cloud and mobile as technologies to exploit. Source: Survey Analysis: CFOs’ Top Imperatives from the 2nd Gartner FEI CFO Technology Study (Report No. G00247927)

3. Source: IBM CAI Cloud Study

4. Source: IDG Enterprise Cloud Computing Study, January, 2012