Becoming a data-driven business isn’t easy . . . but it should be
Find me a job description for a business leader that doesn’t demand their decisions be rooted in data. Find me that company that is perfectly fine having their execs rely solely on gut instinct when they’re changing the course of their entire organization. You won’t find either.
But, to be a data-driven business takes time. It takes significant investment across the organization. And, most of all, it takes patience. Think about what it takes. First, we need to somehow instrument our entire portfolio of products to collect all the raw usage and clickstream data. Then, we need to somehow pipe all data into something—some permanent data store like a data warehouse. And then, we need to twist that data into submission so that it’s working for us—so it becomes a useful tool to help us make decisions. This isn’t easy to do.
But it should be. And we’ve made some new friends that are here to help us make it so.
First-class integration to help you capture, unify, and analyze your customer data
Today, I’m proud to announce the immediate availability of a first-class integration between Segment and our very own IBM Db2 Warehouse on Cloud. Db2 Warehouse is our fully-managed, enterprise-class, petabyte-scale cloud data warehouse built with scalability and performance as the defining characteristics.
Segment provides the customer data infrastructure that helps businesses put their customers first. With Segment, you can collect and unify customer data from many channels, including mobile, web, point-of-sale, CRM, help desks, and more. Next, you can connect your first-party customer data to over 200+ tools, including Db2 Warehouse on Cloud.
So, how does this integration help turn you into a data-driven business? Coupling Db2 Warehouse with Segment makes this super simple. Instrument the product with Segment, feed the data into your Db2 Warehouse on Cloud, and hook up your favorite data visualization or BI tool to start generating insights for your business.
This is the modern stack; the modern architecture that makes it incredibly easy to understand the health of your business, how your customers are using your product, and how to nurture their use to drive more consumption.
To learn more about how to use Db2 Warehouse on Cloud with Segment, see the documentation here.