Consumer goods technology solutions

Transform your consumer goods business at rapid scale with generative AI
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Between inflation, sustainability demands, regulatory compliance and supply chain resilience, the challenges facing consumer packaged goods (CPG) companies can be overwhelming. To maintain a competitive advantage, companies must rethink their business models through the lens of digital transformation.

IBM can help consumer goods companies improve consumer experiences, optimization and profitability, with new technologies that address:

  • Consumer demands
  • Workplace safety
  • Agile operations and supply chains
  • Resilient, cost-effective and sustainable business models
  • Forecasting to make better business decisions

Learn how IBM’s artificial intelligence solutions can help the consumer goods industry.

Use cases

Explore real-world applications for AI in consumer goods.

Application modernization Customer experience Human resources Supply chain

Consumer goods technology solutions

Case studies
Samsung logo
Samsung electronics

Multinational consumer appliance and electronics corporation launches a new digital sales platform with IBM Consulting®.

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CCEP logo
Coca-Cola Europacific Partners (CCEP)

International bottling company engages IBM Consulting® as a strategic advisor to help the procurement transformation journey.

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Frito-Lay North America logo
Frito-Lay North America

By centralizing and modernizing tools with Salesforce, Frito-Lay optimizes productivity across systems, offering better service retailers of all sizes. 

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Kerry logo
Kerry

Public food company headquartered in Ireland helps food and beverage producers tap into emerging trends with predictive AI.

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The Kraft Heinz Company logo
The Kraft Heinz Company

Multinational food company migrates to the SAP HANA® platform to shorten nightly reporting batches as data volumes explode.

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Electrolux logo
Electrolux

Swedish home appliance company automates IT and supports ambitious carbon reduction goals.

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Trends in consumer goods

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Get in touch with our experts to discuss transformation of your consumer business, operations and technologies

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