IBM @ NRF 2021

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Retail is open with hybrid cloud

Explore how hybrid cloud and AI are helping retailers thrive in the current landscape. Read proven success stories covering customer engagement, supply chain, operations and more from top retailers to see how IBM can help your business do the same.

Explore IBM's hybrid cloud solutions (1.2 MB) document--pdf

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Missed NRF 2021?

Couldn't tune in to the Chapter 1 virtual event? Learn about the solutions and technologies presented by IBM and check out the Big Idea session replays around hybrid cloud, customer experience, supply chain, blockchain and more.

See what you missed (4.3 MB) document--pdf

Consumer goods technology

Retail and consumer goods companies are facing unprecedented challenges. They must respond to the enduring impact of the current COVID-19 crisis on consumer behavior and expectations as part of the new normal. The latest technologies, including artificial intelligence and hybrid cloud, provide essential functionality, flexibility and enable vital innovation needed to meet this challenge. Offer exceptional customer engagements and a safer workplace for employees. Infusing agility and automation into your operations and supply chains reduces complexity and provides transparency. IBM brings decades of industry expertise and a global presence to help you realize your vision.

Consumer goods technology case studies

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Farmer Connect

Learn how Farmer Connect and IBM Food Trust connect coffee growers and consumers with blockchain.

Watch the video (03:09) IBM Media Center Video Icon

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Kraft Heinz

See how Kraft Heinz and IBM are making sure the right consumer products are in the right place at the right time.

Watch the video (02:45) IBM Media Center Video Icon

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Colgate-Palmolive Pakistan

Discover how an upgrade to SAP HANA® on IBM® Power Systems™ servers strengthened capabilities.

Read the case study

Consumer goods technology solutions

Rethink customer experience

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Evolve your role in customer experience and connect with consumers to boost and build greater brand loyalty.

Elevate your customer experience

Reimagine the supply chain

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Realize the vision of a flexible and dynamic supply chain while surpassing demands for efficiency and reliability.  

Differentiate your supply chain

Bring digital home

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Innovate for agile, flexible operations and empower employees through digital transformation.

Discover consumer technology solutions

Resources

Coca-Cola European Partners

Future-proofing an iconic brand with next-generation hybrid cloud.

Read more about the journey to cloud

Open farm & field data exchange

Yara and IBM launch an open collaboration for farm and field data to advance sustainable food production.

Learn about the open data exchange

Planning for success with clear goals

Consumer products and agribusiness companies are rethinking priorities as they face ongoing disruption.

See their priorities (233 KB) document--pdf

Discover IBM consumer goods technology solutions and services to help evolve your business through agility and resiliency. Speak with an IBM representative today.

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