Consumer goods technology solutions
Profitable growth requires vision, agility and resiliency. Visit familiar scenes across the consumer industry to see how the latest technology is helping transform the consumer value chain.
The enduring impact of global events have seen dramatic changes in consumer behavior and expectations.
Retail companies need to respond quickly and effectively. Using artificial intelligence and hybrid cloud, IBM brings its industry expertise to help you realize your vision.
Client stories
We’re using IBM Cloud Pak in interesting ways to make governance easier, especially by using API Connect, which has proven to be quite the boon for us.
Roger Høgli
Integration Supervisor
TINE
Thought leadership
Consumers want it all
Purpose-driven consumers, who choose products and brands based on how well they align to their values, now represent the largest segment (44%) of consumers.
Resetting the rules for consumer companies
55% of consumer company executives are building agility to adapt faster to changes in demand.
The last call for sustainability
By the end of 2021, 9 out of 10 companies surveyed say they will be working on various sustainability initiatives across the enterprise.
Receive curated newsletters for the latest in technology, business and thought leadership.
¹ "The 113% solution — how to accelerate e-commerce growth", an IBM case study written by Mike Tucker, March 2022.