Consumer goods technology solutions
Profitable growth requires vision, agility and resiliency. Visit familiar scenes across the consumer industry to see how the latest technology is helping transform the consumer value chain.
Better lives through better business: IBM Food Trust
BBC StoryWorks tells the story of how Kvarøy Arctic uses IBM’s blockchain system to improve the traceability of its salmon farming.
Consumer goods technology
Retail and consumer goods companies are facing unprecedented challenges. They must respond to the enduring impact of the current COVID-19 crisis on consumer behavior and expectations as part of the new normal. The latest technologies, including artificial intelligence and hybrid cloud, provide essential functionality, flexibility and enable vital innovation needed to meet this challenge. Offer exceptional customer engagements and a safer workplace for employees. Infusing agility and automation into your operations and supply chains reduces complexity and provides transparency. IBM brings decades of industry expertise and a global presence to help you realize your vision.
Consumer goods technology case studies
Farmer Connect
Learn how Farmer Connect and IBM Food Trust connect coffee growers and consumers with blockchain.
Kraft Heinz
See how Kraft Heinz and IBM are making sure the right consumer products are in the right place at the right time.
Colgate-Palmolive Pakistan
Discover how an upgrade to SAP HANA® on IBM® Power Systems™ servers strengthened capabilities.
Consumer goods technology solutions
Rethink customer experience
Evolve your role in customer experience and connect with consumers to boost and build greater brand loyalty.
Reimagine the supply chain
Realize the vision of a flexible and dynamic supply chain while surpassing demands for efficiency and reliability.
Bring digital home
Innovate for agile, flexible operations and empower employees through digital transformation.
Resources
Coca-Cola European Partners
Future-proofing an iconic brand with next-generation hybrid cloud.
Open farm & field data exchange
Yara and IBM launch an open collaboration for farm and field data to advance sustainable food production.
Planning for success with clear goals
Consumer products and agribusiness companies are rethinking priorities as they face ongoing disruption.
Discover IBM consumer goods technology solutions and services to help evolve your business through agility and resiliency. Speak with an IBM representative today.