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IBM at NRF
See you next year, January 2026, in New York!
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IBM at NRF 2025

This year at NRF 2025, IBM took center stage, showcasing innovations and transformative strategies to help retailers thrive in a rapidly-evolving business landscape.

With AI and hybrid cloud at the forefront, IBM demonstrated  how to stay ahead by enhancing customer engagement, optimizing supply chains and modernizing operations.

Missed us at NRF? No problem!

Let’s turn your challenges into opportunities—stay ahead with IBM’s AI and hybrid cloud expertise.

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Learn how to apply generative AI to delight your customers and improve contact center productivity.

Maximizing Contact Center Operations with Generative AI Assistants

Discover how—with the right foundation model and AI principles—generative AI assistants can boost agent productivity and facilitate greater operational efficiencies while driving ethical and compliant practices.

Put AI to Work in Supply Chain

Learn how to transform your supply chain workflows with the help of AI.

The intuitive supply chain

Learn how generative AI can preempt supply chain disruptions and unleash growth opportunities.

AI innovation for cutting-edge order management

Learn how IBM Sterling Order and Fulfillment Suite can accelerate business success with decision-making that stems from transparent, trustworthy AI.

Put AI to work for retail application modernization

Explore how to modernize your IT and scale AI for your retail business.

Retail customer stories
Reimagining customer experience

Camping World differentiates its customer experience by modernizing its call centers with the help of IBM Consulting.

Read the Camping World case study
Optimizing supply chains

John Lewis revitalized its order management system for enhanced operational efficiency, and reduced time needed for production releases by two weeks.

Read the John Lewis case study
AI-powered automation

See how multinational cosmetics company, Natura, achieved significant cloud cost savings while optimizing customer experience using IBM Turbonomic.

Read the Natura case study
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