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Prepare for the future of retail with AI and hybrid cloud technologies

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Transform the retail experience with AI

In a consumer landscape saturated with goods, modern retail businesses need the latest technology to keep a competitive advantage when it comes to customer needs, IT services and the overall retail experience.

With business intelligence and generative AI, retailers can achieve new levels of digital transformation in areas like:

  • Customer behavior forecasting
  • Supply chain optimization
  • Personalized marketing 
  • Seamless ecommerce experiences
  • Smart checkout and self-service functionality
  • Inventory management 
  • Business growth

Learn how IBM retail technology solutions can help retailers optimize, promote sustainability and deliver a seamless omni-channel retail customer experience.

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Put AI to work for HR in Retail and Consumer Products (1:01)

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Use cases

See some of the real-world applications for AI in retail.

Simplify application modernization and IT operations Learn why AI is essential to transforming application modernization for retail—and how to meet aspirations that may have seemed unthinkable before by combining traditional and generative AI. Put AI to work for retail application modernization Explore AI on IBM Z

Enrich customer interactions Learn how to apply generative AI to delight customers and improve contact center productivity. Put AI to work for customer service Read the 2023 Forrester TEI study on how watsonx Assistant benefits organizations

Automate to increase efficiency Learn how AI can enhance HR processes for retail, improve employee experience and drive outcomes in skills development, employee communications and process management. Put AI to work for HR and talent transformation Estimate your watsonx ROI

Transform supply chain workflows Learn how generative AI can accelerate the pace of discovery, leading to new sources of product and service innovation. Discover how to prepare for your supply chain transformation journey. Put AI to work for supply chain

Retail technology solutions watsonx platform for retail

Build custom AI applications for your retail business, manage all data sources and accelerate responsible AI workflows—all on one platform.

watsonx Assistants for retail

Elevate the shopper experience with generative AI assistants for retail that can make shopping faster, easier and more precise than ever before.

Hybrid cloud for retail

Innovate within traditional frameworks with a flexible, open ecosystem and hybrid cloud that helps you devote more services to clients.

Retail consulting service

Create valuable customer relationships, improve sustainability and profitability for your bottom line with IBM retail consulting service.

AI for supply chain

Apply the power of AI and the speed of automation to improve supply chain management, resiliency and sustainability.

Cybersecurity

Success in hybrid cloud and AI begins with security to manage financial and reputational risk, and to secure data and identities in retail.

Case studies Max Mara

The upscale, ready-to-wear clothing company redesigns order-to-cash for a better buying experience.

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Edeka

German supermarket improves operations with natural language support and generative AI using IBM Watson® Discovery and IBM® watsonx.ai™.

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Ikano Group

A multinational conglomerate coordinates enterprise-wide planning to meet evolving sustainability reporting requirements.

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Carhartt

Iconic American clothing company drives international growth while saving USD 1.1 million with IBM i, IBM® Power Systems™ and IBM Storage.

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John Lewis & Partners

Department store successfully migrates to a next-generation, cloud-based system to streamline its operations.

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TAG Heuer

Shining online during COVID-19 by confronting disruptions with a digital engagement engine.

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Take the next step

Contact IBM Consulting to learn more about transforming your retail business, operations and technologies.

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