In a consumer landscape saturated with goods, modern retail businesses need the latest technology to keep a competitive advantage when it comes to customer needs, IT services and the overall retail experience.
With generative AI and automation technologies, retailers can drive productivity and innovation across various business functions such as IT departments, HR professionals, financial experts and customer service, in areas such as:
- Customer behavior forecasting
- Supply chain optimization
- Seamless ecommerce experiences
- Enhanced productivity in core workflows
- Skills development
- Employee communications
- Accelerated financial forecasting
- Enhanced risk management
Use cases
Explore real-world applications for AI in retail.
Build, integrate and manage systems of powerful AI agents and assistants to augment key roles, workflows and operations in retail businesses. Discover how you can meet your aspirations by combining traditional and generative AI.
Learn how to apply generative AI in retail to delight customers and improve contact center productivity. Build and deploy AI assistants and AI agents that understand complex customer queries, enable customer self-service, support human agents and scale conversational AI across all channels and touchpoints.
Overcome data silos and seamlessly integrate diverse sources, locations and formats, and customize integrations in order to suit the needs of your business. IBM’s Data for AI solutions for retail businesses enables:
- Streamlined data sharing
- Robust governance
- Transparent data journey tracking
Re-imagine and modernize HR in retail with AI Agents and Assistants at the core to deliver better business outcomes and unlock employee and work potential. Address evolving expectations and skills gaps with agility and transform HR to balance strategy and execution, driving transformation initiatives in your retail business. IBM's solutions for HR integrate workforce dynamics into broader transformations, leveraging AI for business value, talent advancement, and digital acceleration.
Improve financial performance of your retail business with AI, from planning through to record-to-report for optimal productivity and innovation. Use generative AI solutions that automate critical workflows and processes, helping your teams drive ROI and sustainable business growth.
The upscale, ready-to-wear clothing company redesigns order-to-cash for a better buying experience.
German supermarket improves operations with natural language support and generative AI using IBM Watson® Discovery and IBM® watsonx.ai™.
IBM has helped design a digital experience for fans that lives up to the legendary style and quality of the Ferrari brand.
Iconic American clothing company drives international growth while saving USD 1.1 million with IBM i, IBM® Power Systems™ and IBM Storage.
Department store successfully migrates to a next-generation, cloud-based system to streamline its operations.
Luxury watch company shines online during COVID-19 by confronting disruptions with a digital engagement engine.
Learn how placing the right strategic bets can help businesses not only thrive, but reshape industries and create new growth.
