In a consumer landscape saturated with goods, modern retail businesses need the latest technology to keep a competitive advantage when it comes to customer needs, IT services and the overall retail experience.
With business intelligence and generative AI, retailers can achieve new levels of digital transformation in areas like:
Learn how IBM retail technology solutions can help retailers optimize, promote sustainability and deliver a seamless omni-channel retail customer experience.
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Put AI to work for HR in Retail and Consumer Products (1:01)
Explore IBM's retail consulting services
Read AI in Action 2024 Report
See some of the real-world applications for AI in retail.
Build custom AI applications for your retail business, manage all data sources and accelerate responsible AI workflows—all on one platform.
Elevate the shopper experience with generative AI assistants for retail that can make shopping faster, easier and more precise than ever before.
Innovate within traditional frameworks with a flexible, open ecosystem and hybrid cloud that helps you devote more services to clients.
Create valuable customer relationships, improve sustainability and profitability for your bottom line with IBM retail consulting service.
Apply the power of AI and the speed of automation to improve supply chain management, resiliency and sustainability.
Success in hybrid cloud and AI begins with security to manage financial and reputational risk, and to secure data and identities in retail.
The upscale, ready-to-wear clothing company redesigns order-to-cash for a better buying experience.
German supermarket improves operations with natural language support and generative AI using IBM Watson® Discovery and IBM® watsonx.ai™.
A multinational conglomerate coordinates enterprise-wide planning to meet evolving sustainability reporting requirements.
Iconic American clothing company drives international growth while saving USD 1.1 million with IBM i, IBM® Power Systems™ and IBM Storage.
Department store successfully migrates to a next-generation, cloud-based system to streamline its operations.
Shining online during COVID-19 by confronting disruptions with a digital engagement engine.
Today’s consumers won’t settle for a less-than-optimal shopping experience, as revealed in our 2024 consumer study.
See why IBM was named an exemplary software provider for generative AI platforms with an overall grade of A-.
Explore how to choose the right approach in preparing data sets and employing AI models.
Learn how you can make the optimal investment in the right open, trusted data foundation for your needs.
Learn how consumer products companies are using generative AI to support product development, optimize supply chain management, improve regulatory compliance and boost sustainability efforts.
See how Bakstage.AI integrates IBM watsonx.ai to help businesses unlock the full potential of their online sales and personalize customer experience.
The retail industry employs millions of people, and next-generation retail employees will be significantly impacted by the rise of generative AI.
See data highlighting what consumers crave in the AI era and actions that retail companies can take to drive growth and boost customer loyalty in a transforming market.
Learn how watsonx can help your business embed and accelerate responsible AI workflows all in one platform.