Meeting new demands in retail during a pandemic: Abercrombie & Fitch
3 min read - Retail apparel performance overview In the apparel industry average price growth has been a relatively low -2.9%, but during the pandemic, year-over-year growth dropped to -12%. Yet, Abercrombie & Fitch considerably outperformed in 2020, enjoying a 43% increase in digital net sales. What does it take for retailers to win in these fast-changing and challenging global conditions? And how did Abercrombie & Fitch manage to overperform, while others lagged in the vital shift to digital and ecommerce? As a member of…