The future of industries

Customer expectations meet cognitive systems

Building an unbeatable customer experience is the biggest challenge facing businesses today. IBM industry experts discuss the role of cognitive in the age of the customer with Business Insider CEO Henry Blodget.

Surprising avenues to exceptional outcomes

One-on-one engagement is essential to winning in this experience economy. IBM industry experts discuss the surprising ways cognitive helps companies adapt quickly and better connect with customers.

Design thinking and cognitive

Thoughtful design changes everyone’s outlook. IBM industry experts discuss the impact cognitive has on forward-looking business to redefine the way humans and computers interact.

Who we work with

Transforming the customer experience at CenterPoint Energy

CenterPoint aimed to improve customer satisfaction by shaping consistent customer experiences — no easy task when customer interactions were spread across multiple channels and business areas.

Hershey’s uses analytics to sharpen sales forecasts

Working with IBM Business Partner CTI Global, Hershey’s Brazil introduced an enterprise planning solution that delivers insight into each customer, supporting more targeted, successful selling.

AMC Networks gets insight to win viewers and advertisers

AMC is using IBM analytical tools to uncover new insights into audience preferences and viewing patterns, helping to make smarter scheduling and data-driven marketing decisions.

North Carolina fights Medicaid fraud with IBM analytics

Advanced analytics have identified hundreds of millions in suspicious claims for North Carolina. This frees up additional resources to serve the nearly 2 million Medicaid patients and 60,000 Medicaid providers in the state.

Insights and resources

The ripple effect in your supply chain

Prepare for constant disruption. Cognitive analytics platforms reveal what is most relevant and meaningful.


Cognitive systems and the future of healthcare

Watch CEO Ginni Rometty's opening keynote at the 2017 HIMSS (Healthcare Information and Management Systems Society) Annual Conference & Exhibition.


Why trust in the digital economy is core to government

Technology is changing the nature of trust – especially for government.


Explore technology's ability to help you reach your ideal audience

What do you consider to be a game changer when it comes to delivering the ultimate customer experience? Take the poll to see if others agree.


Knowing your insurance customer means knowing millennials

Millennials are the most attractive customer segment, and they’re turning the insurance industry upside down.

Explore Enterprise and Business Solutions for your industry on the IBM Marketplace

Transform your business with infrastructure, services and tools for integrated cloud computing.