Automotive industry overview

Disruptive forces are impacting all aspects of the automotive industry. As autonomous driving becomes a reality, manufacturers are shifting focus to connected vehicles and digital services. To remain competitive, they need to digitally reinvent and improve three key areas:

  • Products: Quickly develop and deliver high-quality next generation vehicles and address all associated challenges.
  • Operations: Increase resilience and efficiency to improve quality and stay profitable in a continuously changing environment.
  • Engagement: Boost customer loyalty. Become a lifestyle brand by providing customer experiences and services that open new revenue streams.
     

A successful transformation is enabled by IBM's advanced automotive technology, experience and expertise. Digital transformation helps automotive companies improve competitiveness today while preparing for the new tomorrow.

A new automotive shift

USD 33 billion
Automotive executives expect the industry to spend over USD 33 billion to reskill their employees by 2030.

Reinvention drives success

50%
of automotive executives say that to succeed or even survive, their organizations need to digitally reinvent themselves.

The importance of convenience

48%
of consumers say cost and convenience are more important than brand in an autonomous, mobility-as-a-service paradigm.

Customer experience solution

Advanced technology manufacturing solution

Product development solution

IBM Services for SAP

Connected vehicle solution

Discover modern automotive technology solutions from IBM. Speak with a representative.