Audi UK optimizes its digital presence with help from IBM

Explore how a digital transformation driven by analytics is helping Audi UK increase online auto sale inquiries with a more engaging digital customer experience.


Disruptive forces are impacting all aspects of the automotive industry. As autonomous driving becomes a reality, manufacturers are shifting focus to connected vehicles and digital services. To remain competitive, they need to digitally reinvent and improve three key areas:

  • Products: Quickly develop and deliver high-quality next generation vehicles and address all associated challenges.
  • Operations: Increase resilience and efficiency to improve quality and stay profitable in a continuously changing environment.
  • Engagement: Boost customer loyalty. Become a lifestyle brand by providing customer experiences and services that open new revenue streams.

A successful transformation is enabled by IBM's advanced automotive technology, experience and expertise. Digital transformation helps automotive companies improve competitiveness today while preparing for the new tomorrow.


The importance of convenience

of consumers say cost and convenience are more important than brand in an autonomous, mobility-as-a-service paradigm.

Reinvention drives success

of automotive executives say that to succeed or even survive, their organizations need to digitally reinvent themselves.

A new automotive shift

USD 33 billion
Automotive experts expect the industry to spend over USD 33 billion to reskill their employees by 2030.

Automotive technology case studies

IBM Garage™ provides in-vehicle services that enhance the ride and grow revenue.

Honda (R&D)
Designs better, safer, more personalized automobiles with big data analytics.

Mitsubishi Motors Australia Ltd
Allows dealers to stay customer focused and meet peak sales demand with SAP on IBM Cloud®.

Automotive technology solutions for digital transformation

Systems engineering

Accelerate development with best practices and tools that are compliant with automotive industry standards.

Error-proof production

Detect and identify objects in images and videos to help stop defects at the point of installation.

Vehicle data analytics

Enhance in-car experiences with sensor and system data from connected cars.

Customer engagement

Accelerate automotive sales and increase loyalty through the whole customer lifecycle with new experiences.

SAP solutions

Cut costs, transform and modernize to support your evolving automotive business.

Industry 4.0

Improve all areas of automotive production and assembly with Industry 4.0.


Quantum computing and next-gen batteries

IBM and Daimler AG are using quantum computing to design and develop the next-gen lithium battery.

Digitally reinventing for the long haul

Truck industry leaders are using digital reinvention to drive future success.

Helping secure privacy for connected cars

Cybersecurity for data generated by cars is playing an important role in purchase decisions.

Discover modern automotive technology solutions from IBM. Speak with a representative.