Innovate and achieve a shorter time-to-market with AI and hybrid cloud technologies
Overview
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Rise to lead the software-defined vehicle revolution
Today, the automotive industry must delight customers who expect a vehicle experience no different than the experience of smart devices. Consumers seek a vehicle that can be fully integrated into their busy, digital lives, is autonomous, manages its operations, adds functionality and enables new features, primarily or entirely through software.
As the automotive industry shifts toward a software-centric model, driving the rise of software-defined vehicles, automakers must rapidly innovate in key areas. These key areas include enhancing experiences, accelerating software development, boosting productivity, managing data and ensuring cybersecurity.
Partnering with IBM helps automakers modernize, optimize and innovate at a faster pace. Applying governed AI for insights and automation of thoughtful actions, combined with a hybrid cloud strategy and embedding zero trust technologies, allows for updates and upgrades. It also supports autonomy and constant evolution of the vehicle.
Use cases
Business priorities
Application modernization
Quickly deploy generative AI at scale for fast, smart, software-defined vehicles. Key automation benefits include faster app delivery, improved scalability, reduced manual work, better efficiency and cost savings.
Innovate through AI and open source technology
Gen AI and hybrid cloud help automotive OEMs boost SDV innovation, reduce risk and build a productive future.
Talent transformation
Streamline workflows and time-consuming tasks to unlock greater productivity across functions. Work is evolving, and the auto industry must upskill teams continuously; generative AI helps transform HR and talent.
ROI estimator for HR in automotive manufacturing
AI helps automotive HR cut repetitive work, boost productivity and estimate ROI from automation gains.
Case studies
Proven outcomes across automotive
Honda
Honda applies generative AI to capture and reuse engineering knowledge, transforming complex documentation into structured, searchable insights. This streamlines development workflows, improves efficiency, and supports faster innovation in vehicle design and engineering processes.
67%
reduction in documentation modeling time
30%-50%
saving in development and planning work
Relevant products
An AI development partner for the full software lifecycle—from planning to delivery.
Analyze retail profitability and scenarios with TM1 by using web, Excel and gen AI for faster insights and adoption.
Increase engineers’ productivity and speed, allowing shorter time to market and higher quality with intelligent solutions and trusted AI.
Efficiently manage huge amounts of vehicle data by implementing a hybrid, engineering data management solution.
Relevant services
Understand your customers and their needs and accelerate the development of connected, personalized experiences, while meeting AI transparency requirements.
IBM Client Engineering co-creates solutions with experts to rapidly test ideas, drive innovation and deliver measurable business value.
IBM Garage helps co-create, test and scale ideas by using design thinking, agile and AI to deliver fast, measurable business outcomes.
IBM Innovation Studio brings experts together to explore challenges, co-create solutions and rapidly turn ideas into business outcomes.
