Today, the automotive industry must delight customers who expect a vehicle experience no different than that of smart devices. Consumers seek a vehicle that can be fully integrated into their busy, digital lives, is autonomous, manages its operations, adds functionality and enables new features primarily or entirely through software. As the automotive paradigm shifts towards a software-centric one, leading to the surge of the software-defined vehicle, automakers must rapidly innovate in some key areas, including:

• Anticipating customer needs and re-imagining experiences 
• Accelerating software development, testing and deploying to stay ahead of  competitors
• Boosting engineer productivity to enhance products and achieve shorter time-to-market
• Managing vehicle data growing at orders of magnitude, and unlocking its innovation potential 
• Embedding cybersecurity throughout the product lifecycle to enhance brand value

Partnering with IBM helps automakers modernize, optimize and innovate at a faster pace. Applying governed AI for insights and automation of thoughtful actions, combined with a hybrid cloud strategy and embedding Zero Trust technologies, allows for updates and upgrades, autonomy and constant evolution of the vehicle.