Transforming for the future

It can be hard for consumers to differentiate between insurance products. As a result, many carriers are competing on price instead of maximizing lifetime customer value. To truly meet and exceed customer expectations, achieve customer-centricity and unlock new growth, you need to reinvent the core of your business. Automation, insights and intelligence will transform and prepare you for the future. This requires new skills, processes, technology and culture. The insurance companies that become an essential part of their customers’ lives with seamless, secure, personalized engagement will win.

Today, IBM works with the top 100 carriers worldwide, bringing capabilities such as blockchain, IoT, artificial intelligence and cloud for flexibility and innovation; industry expertise; and global delivery presence to realize this vision.

Future of Insurance case studies


Transformed auto offerings with telematics so real-time, real-world driver data rules.

Generali and IBM Services

Used artificial intelligence-driven intelligent workflows to transform into a cognitive enterprise.


Reduced claim response time by 30% with an artificial intelligence-based solution.

The digital age of customer experience

The insurance industry is using new technologies to redefine itself and a digital transformation helps change the customer experience to better benefit policy holders in their daily lives.


Adapting quickly to change

All insurers see potential disruption, yet only outperformers are reacting.

Solving for millennials

Next-gen policy holders require the next-gen of insurers. 

Is quantum insurance next?

Leading-edge insurers are learning how quantum computing can improve business models.

Discover how dynamic solutions from IBM can help modernize your client experience by keeping up with insurance industry trends.

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