Business Challenge

Infibeam needs to build a scalable, customizable, modular, robust and high-performance infrastructure platform to accelerate its business model transformation.


IBM’s end to end capabilities in Intel and LinuxONE servers and Storage, coupled with Services capabilities in the implementation of Public Cloud features like Orchestration, Chargeback and SDN, made the infrastructure scalable and HW platform agnostic.


A modern Software Defined Data Center

combines best of LinuxONE and Open technologies

Integrated e-Commerce platform as a Service business model

provides the best in breed of technologies

First of its kind infrastructure in India

enables clients to build Blockchain applications

Business Challenge Story

Business model transformation leveraging Cloud, Blockchain and Automation

The payment gateway business that Infibeam has in India and Middle-east opens door to the Fintech space where there is currently no dominant player in the fields of analytics, blockchain and automation. 

With the Fintech space in India governed by regulatory guidelines, Infibeam sees the business potential of having a custom Fintech cloud coupled with value added services that can be offered to end customers.

Our ambition is to build a software defined cloud data center that is futuristic and scalable to compete in the future Fintech landscape.

Hiten Barchha, Vice President -Technology, Infibeam

Transformation Story

A partner with end to end capabilities in emerging technologies

IBM provides a custom Fintech cloud platform that integrates blockchain and AI. 

LinuxONE servers are deployed for blockchain and AI activities and Intel servers are utilised to enable processing of BAU workloads. The entire hardware stack is delivered through a self-service portal with orchestration and charge-back capabilities.  The solution also integrates best in breed of technologies like VMware Vrealise Suite with CISCO Software Defined Network.  This provides a platform agnostic solution and delivers scalability.

This will be a first of its kind in India on LinuxONE.  Infibeam will utilize this opportunity for delivering multiple services across industry verticals on its upcoming state of the art cloud datacenter in GIFT City, Gandhinagar.

We are providing a custom fintech cloud platform that integrates Blockchain and AI.

Shubha Shyamkumar, Solution Architect, IBM

Result Story

Infibeam reinvent its Fintech business with a scalable cloud platform

Software Defined Data Centre (SDDC) combines the best of Linux and open technology with the best of enterprise computing in ONE platform.

Built on high-resiliency, high-speed processors, it is designed to be the backbone of the interconnected data-driven era, setting new standards in transaction volume, speed, and trust.

The SDDC will also host India's first LinuxONE Server which will be an integral offering in providing Blockchain based services on the LinuxONE platform.

The state of art Cloud data center will provide self service provisioning, orchestration and charge-back capabilities to customers of Infibeam Avenues who will be hosted out of the new data center.

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Infibeam Avenues Limited

Infibeam Avenues Limited (IAL) is an Indian company operating an online payment system with technology platform solutions across industry verticals. The Company operates as a payment processor for online merchants, websites and commercial users for which it charges a fee on successful transactions. IAL's payment system, also called CCAvenue, provides nearly 250 unique payment options in India, processing payments across 27 international currencies that enables online and mobile payments for merchants. Company's technology platform hosts India's largest online marketplace for government procurement (Government e-Marketplace, GeM). The company’s digital payments and technology platform solutions are used by nearly one million clients including merchants, enterprises, corporations and governments in both domestic as well as international markets to enable online transactions. The Company has recently expanded digital payment systems to international countries starting with Middle East to execute on plans to operate worldwide payment systems.

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