With the introduction of these innovative IBM solutions, fans can engage with sports in new, compelling ways. It’s no longer just about watching sports. It’s about participating — wherever you are.
For example, this new technology marks the first time in professional golf that fans were able to create customized feeds of golfers in the app and access video of every shot those players made. My Group offers a personalized video feed for each fan, giving millions, globally, access to every player’s rounds in near real time, almost like a personalized “Featured Group” channel. My Group also features highlights and regular updates from the Tournament leaders and must-see shots from other golfers, as they happen. As part of My Group’s customized viewing experiences, IBM Watson® AI curates highlights of exciting plays.
The technology in use at the Masters builds on IBM Watson-powered solutions that supported previous Masters Tournaments, which analyzed data such as traditional golf statistics, ball tracking data, crowd noise and more. During the 2019 Masters, for example, IBM Watson technology captured and analyzed nearly 20,000 individual video clips of players’ shots. During the 2020 Tournament, new AI models ranked shots based on crowd excitement and analyzed data points such as player IDs, rounds, holes and scores while tracking stats such as shot length. In total, 16 distinct models were trained to provide personalized and important content about popular players and top performers for My Group users.
The Masters is a unique challenge, to be sure. But virtually any organization can embrace the opportunity to capture, analyze and manage distributed data across hybrid cloud environments and apply it within a variety of industries and use cases.