Personalize Customer Interactions Across Digital Platforms

Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.

Acquire more contacts

Respond to visitors’ interests in real time with targeted messages and make a case for them to continue engaging with your brand.

Enhance customer experience

Enhance customer experiences by delivering personalized content, based on the rules and data you have.

Boost marketing effectiveness

Use the power of AI to learn from every customer interaction and continually improve your customer engagement.

Key features

  • Visual personalization management
  • Targeted content delivery
  • AI-powered personalization
  • Enhanced customer experience

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

Product images

Create custom rules to deliver the right content to the right customer
Create custom rules to deliver the right content to the right customer
Add conditions to deliver the right content to specific audiences
Add conditions to deliver the right content to specific audiences
Integration with Watson Content Hub to build engaging experiences
Integration with Watson Content Hub to build engaging experiences
Dynamic zone dashboard quickly provides performance insights
Dynamic zone dashboard quickly provides performance insights