Harnessing AI
AI drives business success. IBM Watson powers AI for you.
AI can help you better serve your customers and cut costs as your staff becomes more productive, and your IT systems and networks become more proactive. Discover new opportunities and gain the full value of your data from diverse sources, faster. Learn how the Watson portfolio for business can boost your AI capabilities and your bottom line.

99%
of companies report cutting their costs per contact by using virtual agent technology, with an estimated savings of USD 5.50 per contained conversation.
(Source: IBM Institute of Business Value)
70%
of global banking institutions use Watson
13
of the top 14 systems integrators use Watson
Why Watson
Operationalize AI and transform how work gets done with our proven capabilities and experience with +100 million users.
Trust
Implement responsible and trustworthy AI to have confidence and trust in the outcomes AI makes. We enable data privacy, compliance and security across highly regulated industries, and support an open, diverse ecosystem driving responsible use of AI.
Language
Utilize natural language processing (NLP) technologies and large language models (LLMs) that understand the unique language of their industry and business, and that can extract insights from complex documents and data – without requiring sophisticated data science skills.
Automation
Infuse AI into business processes and IT workflows to automate critical tasks, drive effective and accurate decisions, and free up employees to focus on higher value work.
Anywhere
Run AI anywhere and tap into the flexibility of hybrid cloud. Take full advantage of all data, systems and applications across any cloud or on-premises environment.
Client and partner successes
Travel

Travel
In partnership with IBM Watson Advertising and by leveraging IBM Watson-powered Natural Language Understanding, Lufthansa was able to deliver unique travel inspiration through personalized conversations with customers.
Healthcare

Healthcare
In just 10 months, GSK launched 16 virtual assistants to improve customer satisfaction and employee productivity with Watson Assistant. Now, clients and field sellers can get answers to even their most complicated questions.
Retail

Retail
BEHR leveraged IBM Watson Advertising Conversations to reach and engage with consumers in 1:1, personalized conversations, showcasing BEHR's top-of-the-category benefits, and helping increase brand favorability and purchase intent.
Services

Services
AI is changing the way transaction diligence is performed at EY. With Watson Discovery EY, can provide better transaction advice to clients, which they in turn can use to make better decisions and drive better outcomes.
Security

Security
Leading security expert CMC TS wanted to stay ahead of its market competitors. It teamed up with IBM to expand its security offerings with IBM Security Resilient software and IBM QRadar Advisor with Watson software.
Supply chain

Supply chain
Greenworks saves 40% in IT costs by implementing IBM Sterling Supply Chain Business Network platform with Business Transaction Intelligence to give business users deep insight into their orders.
Inventing what’s next with AI
Developing software, middleware, and hardware to bring frictionless, cloud-native development and use of foundation models to enterprise AI.