Using AI to understand global opinions

Make your voice heard in a new Watson-facilitated debate show presented by Bloomberg

Join the debate IBM Arrow Forward

Watson Advertising

IBM brings AI at scale to advertising through the IBM Watson Advertising suite of products and services

Learn more IBM Arrow Forward

Operationalize AI with Watson

Watson helps you predict and shape future outcomes, automate complex processes, and optimize your employees’ time

Learn more IBM Arrow Forward
Explore the AI Ladder IBM Arrow Forward

Introducing Watson Works

Work safe, work smart, and guard the health, safety and productivity of your team in a changing workplace

Learn more IBM Arrow Forward

What is Watson?

Watson is AI for business. IBM’s portfolio of enterprise-ready pre-built applications, tools and runtimes are designed to reduce the costs and hurdles of AI adoption while maximizing outcomes and responsible use of AI.

News & resources

The latest Watson events and product updates

IBM Institute for Business Value

Accelerate performance with an AI-led marketing strategy

Learn more

Telco is going hybrid

A hybrid cloud approach with IBM is helping telcos grow reliable 5G networks

Learn more IBM Arrow Forward

IBM Security MaaS360 with Watson

Establish effective device and user security

Learn more (5.1 MB) document--pdf

Watson Advertising Social Targeting with Influential

Create an authentic connection with your audience

Learn more IBM Arrow Forward

Watson Health Perspectives

3 current considerations for employment agencies

Learn more IBM Arrow Forward

Watson solutions

Put AI to work at scale in your enterprise with IBM’s industry-leading AI expertise and portfolio of solutions

See all solutions IBM Arrow Forward

Person at computer

AI for IT operations

Focus on innovation, not outages. Resolve problems quickly in dynamic, data intensive environments.

Explore AI for IT operations IBM Arrow Forward

Flow chart

AI for customer service

Build a full-service AI assistant that your customers actually want to use.

Explore Watson Assistant IBM Arrow Forward

Person at computer

AI for advertising

Understand and connect with your ideal consumers at the ideal place and time.

Explore Watson Advertising IBM Arrow Forward

Person in city

AI for financial operations

Increase agility and efficiency in financial planning and analysis with smarter performance management.

Explore IBM Planning Analytics IBM Arrow Forward

Expertise on call for healthcare professionals

Health insurance provider Humana reduced costly pre-service calls and improved the provider experience with conversational AI.

Read the client story

IBM Arrow Forward

Market data in plain language

With Watson, Lucy and Equals 3 deliver results to Fortune 1000 companies and the agencies serving them.

Read the client story

IBM Arrow Forward

Cloud security designed to weather any storm

IBM QRadar provided the Weather Company, an IBM business, with cloud security to deliver performance and protection in the face of any threat.

Read the client story

IBM Arrow Forward

Safeguarding hundreds of mobile devices from threats

Using IBM Security MaaS360 with Watson, Attijariwafa bank Egypt can monitor and manage all of its mobile devices, apps and content.

Read the client story

IBM Arrow Forward

Customer response in seconds, not minutes

Brazilian bank Bradesco is giving personal attention to each of its 65 million customers with Watson.

Read the client story

IBM Arrow Forward

Watson products

See all Watson products

Data points arranged in innerd-circles

See all Watson products

Infuse AI into your applications to make more accurate predictions, automate decisions and processes, and optimize employees’ time to focus on higher value work.

See all products IBM Arrow Forward

Watson Assistant

Watson logo connected to chat, speech, and text

Watson Assistant

Provide customers with fast, straightforward and accurate answers to their questions, across any application, device or channel.

Learn more

Watson Studio

Person at office desk

Watson Studio

Build, run and manage AI models. Prepare data and build models anywhere using open source code or visual modeling. Predict and optimize your outcomes.

Learn more IBM Arrow Forward

Watson AIOps

Person at office desk

Watson AIOps

Focus on innovation, not outages. Drive new efficiency in your operations to resolve problems quickly in dynamic, data intensive environments.

Learn more

IBM QRadar Advisor with Watson

Globe and lock connected to computer

IBM QRadar Advisor with Watson

Empower analysts to drive consistent and thorough investigations. Identify and focus your analysts on the most important elements of the investigation.

Learn more

IBM Micromedex with Watson

Healthcare worker

IBM Micromedex with Watson

Get your clinicians the drug information they need, when they need it. Help them spend more time with patients and less time looking for answers.

Learn more

IBM Sterling Supply Chain Insights with Watson

Skyscraper reflected in other skyscraper

IBM Sterling Supply Chain Insights with Watson

Capitalize on AI to break free from supply chain visibility challenges.

Learn more

Access Watson services on IBM Cloud or any cloud

Starter guide

IBM Arrow Forward

Access documentation

IBM Arrow Forward

Download SDKs on GitHub

Watson tools & runtimes

See the infographic

Why build on a data and AI platform? (298KB)

document--pdf

Read the blog

Build on IBM Cloud Pak for Data

IBM Arrow Forward

Explore Watson Studio

Build AI, implement on any cloud

IBM Arrow Forward

Why Watson

NLP

AI that speaks your language

IBM Arrow Forward

AI Ethics

IBM's approach to responsibility

IBM Arrow Forward

Automation

Prepare for the future of work

IBM Arrow Forward