What is Watson?
Watson is AI for business. IBM’s portfolio of enterprise-ready pre-built applications, tools and runtimes are designed to reduce the costs and hurdles of AI adoption while maximizing outcomes and responsible use of AI.

Watson client success
Travel

In partnership with IBM Watson Advertising and by leveraging IBM Watson-powered Natural Language Understanding, Lufthansa was able to deliver unique travel inspiration through personalized conversations with customers.
Healthcare

In just 10 months, GSK launched 16 virtual assistants to improve customer satisfaction and employee productivity with Watson Assistant. Now, clients and field sellers can get answers to even their most complicated questions.
Retail

BEHR leveraged IBM Watson Advertising Conversations to reach and engage with consumers in 1:1, personalized conversations, showcasing BEHR's top-of-the-category benefits, and helping increase brand favorability and purchase intent.
Services

AI is changing the way transaction diligence is performed at EY. With Watson Discovery EY can provide better transaction advice to clients, which they in turn can use to make better decisions and drive better outcomes.
Security

Leading security expert CMC TS wanted to stay ahead of its market competitors. It teamed up with IBM to expand its security offerings with IBM Security Resilient software and IBM QRadar Advisor with Watson software.
Supply Chain

Greenworks saves 40% in IT costs by implementing IBM Sterling Supply Chain Business Network platform with Business Transaction Intelligence to give business users deep insight into their orders.
Watson solutions
Put AI to work at scale in your enterprise with IBM’s industry-leading AI expertise and portfolio of solutions
Watson products
Watson Assistant

Watson Assistant
Provide customers with fast, straightforward and accurate answers to their questions, across any application, device or channel.
Watson Studio

Watson Studio
Build, run and manage AI models. Prepare data and build models anywhere using open source code or visual modeling. Predict and optimize your outcomes.
Watson AIOps

Watson AIOps
Focus on innovation, not outages. Drive new efficiency in your operations to resolve problems quickly in dynamic, data intensive environments.
IBM QRadar Advisor with Watson

IBM QRadar Advisor with Watson
Empower analysts to drive consistent and thorough investigations. Identify and focus your analysts on the most important elements of the investigation.
IBM Micromedex with Watson

IBM Micromedex with Watson
Get your clinicians the drug information they need, when they need it. Help them spend more time with patients and less time looking for answers.
IBM Sterling Supply Chain Insights with Watson

IBM Sterling Supply Chain Insights with Watson
Capitalize on AI to break free from supply chain visibility challenges.
News & resources
The latest Watson events and product updates