Conversational AI for fast and friendly customer care

We bet both you and your customers would like interactions to be friendlier and faster. To help you deliver that full functionality, IBM Watson Assistant (PDF, 65 KB) brings you a conversational artificial intelligence platform designed to help remove the friction of traditional support, and to deliver exceptional customer care based on the advantage of AI. Watson is powered by large language models (LLMs): foundation models from Watson Natural Language Processing (NLP) that deliver advanced processing and understanding of text, for accurate information extraction and insights from business documents, plus process acceleration and significant insights.

While you improve customer experience with a single path to providing improved chat, intelligent AI virtual agent, and human agent contact center support, you also gain a new, intuitive interface that empowers everyone in your organization to build and maintain AI-powered virtual agents and AI-powered chatbots — without having to write a single line of code.

A person having a detailed chat using Watson Assistant

Deep-learning models can now generate high-quality text and images—based on the data they were trained on.

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Return On Investment


A 2023 Forrester Consulting Total Economic Impact™ study, commissioned by IBM, modeled a composite organization based on real client data that showed a payback period of less than 6 months and an ROI of 370% over three years.

Answers automated with accuracy


Bradesco automated their customer service answers with 95% accuracy using Watson Assistant—answering 283,000 questions monthly and continuing to learn from feedback of over 10 million interactions.

Self-service availability


Provide a consistent experience across channels and scale to handle large contact volumes.  Use an intelligent virtual agent as the initial touchpoint with customers to provide answers and self-service actions—even during off-hours.

Learn why IBM Watson Assistant is a Leader in the 2023 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms



All client examples cited or described are presented as illustrations of the manner in which some clients have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics will vary depending on individual client configurations and conditions. Generally expected results cannot be provided as each client's results will depend entirely on the client's systems and services ordered.