Let’s go further together. Build with IBM.

A partner journey for ISVs and MSPs building and selling high-value solutions with IBM
Innovate and accelerate your growth with IBM

As an independent software vendor (ISV) or managed service provider (MSP), you can partner with IBM to elevate your solutions with IBM hybrid cloud and AI technology. Whether it’s expanding on the capabilities of an existing commercial solution or bringing a new solution to life, IBM will provide you with benefits and resources to help you achieve your business goals. Drive revenue growth by making the most of IBM’s global reach, network of large enterprises and established go-to-market tools and strategies.

The benefits of building with IBM

Discover how partnering with us helps you create, promote and co-sell your solutions faster.
Tap into benefits as you build and go to market with IBM Join IBM Partner Plus
Try IBM watsonx with free cloud credits

Build your next MVP on IBM Cloud®. Use free cloud credits to evaluate IBM technology, such as watsonx, and test integrations with your solution.

Engage with technical experts in IBM Build Lab

Access technical expertise within the IBM Build Lab team to amplify your solution’s capabilities and grow your team’s technical skills.

 Leverage IBM resources to market your solution

Drive your demand generation campaigns with automated marketing, and co-marketing investments from IBM.

Add your solution listing on marketplaces

List your solutions on the IBM Partner Plus Directory and IBM Cloud® Catalog to boost visibility and awareness.

 Receive co-sell support

Get go-to-market planning support to help you engage with prospects quicker and maximize your market opportunity through IBM’s network of sellers, partners and digital marketplaces.

 Access the IBM Sales Partner Advocacy Program

Benefit from a channel-neutral sales environment that encourages collaboration between you and IBM sales teams to co-sell your solutions enhanced with IBM technology.

Use cases

Discover how IBM technology can enrich your solutions.

Customer care Task automation Contract management HR operations Digital experience monitoring
Embed AI to differentiate your solutions

The embeddable AI portfolio, which consists of watsonx and AI assistants, is a set of powerful enterprise-grade AI products that allow you to easily integrate into your commercial applications. Software companies can use these AI tools to accelerate time-to-market and boost growth. IBM AI solutions are built for hybrid multi-cloud environments, offering flexibility, cost-effectiveness, and scalability.
Become a value creator with watsonx

IBM watsonx is a portfolio of AI products that accelerates the impact of generative AI in core workflows to drive productivity.  Enhance your solutions by leverage AI assistants, powered by watsonx, to automate workflows and implement AI across a variety of business and technical functions such as customer service, HR and code development. 

Go beyond being an AI user and become an AI value creator. 

Partner stories

AddAI

AddAI uses IBM watsonx.ai to deliver exceptional customer experience while also shortening the time it takes to implement a new AI assistant.
Cogniware

Cogniware is using watsonx.ai to efficiently collect, link and analyze various data formats—which helps their clients identify potential safety threats and uncover hidden patterns of suspicious behavior and crime.

Digital Office Company

Digital Office Company offers their clients enhanced document classification, insights and cost savings with their solution embedded with watsonx.ai and Watson Discovery.

PowerM

PowerM is using IBM Websphere Liberty and Cloud Pak to provide the Government of Morocco with a secure, scalable platform to accelerate its e-government transformation.

ActionKPI

ActionKPI’s solution, embedded with IBM Planning Analytics software, helps their client, Idaho Forest Group, accelerate the timing of its forecasting and reporting efforts.
Ready to partner with IBM?

Join IBM Partner Plus to get started or contact an IBM representative to discuss your build journey.

 Join IBM Partner Plus

Join Partner Plus and sign an Embedded Solution Agreement. If you have any questions reach out through the form.

Join Partner Plus now

Emdeddable AI portfolio consists of our watsonx next-generation AI and data platform, comprised on watsonx.ai, watsonx.data, watsonx.governance; IBM AI APIs (IBM Watson Natural Language Understanding, IBM Watson Speech to Text, IBM Watson Text to Speech; IBM AI libraries (IBM Watson Natural Language Processing Library for Embed, IBM Watson Speech to Text Library for Embed, IBM Watson Text to Speech Library for Embed; IBM AI applications (watsonx Assistant, IBM Watson Discovery, watsonx Orchestrate).

Discover embeddable AI

The Embedded Solution Agreement (ESA) can bring your company’s expertise together with IBM’s innovative and market-tested technologies. You deliver the offering under your brand and you own the client relationship. The ESA offers flexible terms and pricing for the IBM technology embedded in your offering, allowing you to control and predict your development costs. 

As a new Partner, you can apply for the cloud credits once you’ve signed an Embedded Service Agreement (ESA). These credits can be used for watsonx or any other offering on IBM Cloud.

Start here (IBMid required)

You are given certain benefits immediately after joining the program, and gain access to additional benefits the more you build with IBM. The benefits you receive depend on your partner tier.

Read the brochure

Yes, IBM Security’s program for service providers offers you white-glove services and go-to-market support that accelerate your time to value, helping you quickly reduce costs, increase analyst productivity, and deliver enhanced customer experiences.

Explore IBM Security’s program for service providers

You can join our global community of developers, IBM Developer, to connect and learn in-demand skills and build solutions with real sample code for any technology.

Explore the IBM Developer community

Yes, you can visit the IBM Digital Self-Serve Co-Create Experience (DSCE). DSCE helps data scientists, application developers and ML-Ops engineers discover and try IBM's embeddable AI portfolio across watsonx, IBM Watson Libraries, IBM Watson APIs and IBM AI Applications.

Launch IBM DSCE

Yes, you can. You will receive more details on how to list your solution once you are an IBM Business Partner.

Find partner solutions on IBM Partner Plus Directory Get started selling on IBM Cloud® Catalog