Let’s go further together. Build with IBM.
A partner journey for ISVs and MSPs building and selling high-value solutions with IBM
Embed AI to differentiate your solutions
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Innovate and accelerate your growth with IBM

As an independent software vendor (ISV) or managed service provider (MSP), you can partner with IBM to elevate your solutions with IBM hybrid cloud and AI technology. Expand into new markets by making the most of IBM’s global reach, network of large enterprises and established go-to-market tools and strategies that can help amplify your sales.

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Your journey with IBM

Call for Code for Startups and ISVs

The benefits of building with IBM

Discover how partnering with us helps you create, promote and co-sell your solutions faster.

Tap into benefits as you build and go to market with IBM Join IBM Partner Plus
Try IBM watsonx with free cloud credits

Build your next MVP on IBM Cloud®. Use free cloud credits to evaluate IBM technology, such as watsonx, and test integrations with your solution.

Engage with technical experts in IBM Build Lab

Access technical expertise within the IBM Build Lab team to amplify your solution’s capabilities and grow your team’s technical skills.

Leverage IBM resources to market your solution

Drive your demand generation campaigns with automated marketing, and co-marketing investments from IBM.

Add your solution listing on marketplaces

List your solutions on IBM's marketplaces–Red Hat® Marketplace or IBM Cloud® Catalog–to boost visibility and awareness.

Receive co-sell support

Get go-to-market planning support to help you engage with prospects quicker and maximize your market opportunity through IBM’s network of sellers, partners and digital marketplaces.

Access the IBM Sales Partner Advocacy Program

Benefit from a channel-neutral sales environment that encourages collaboration between you and IBM sales teams to co-sell your solutions enhanced with IBM technology.

Use cases

Discover how IBM technology can enrich your solutions.

Protect client data across the hybrid cloud Increase analyst productivity by building your threat detection, data security, and compliance services with AI-driven security software. Explore IBM Security’s program for service providers

Answer customer questions sooner Improve customer experience with an adaptable AI chatbot. Use IBM Watson® Assistant to provide a structured and meaningful conversational AI interface trained with domain specific content. Explore IBM watsonx Assistant

Analyze customer and employee feedback Uncover insights from unstructured input to improve customer and employee satisfaction. Analyze various data sources with IBM Watson NLP Library for Embed to understand customer and employee behavior. Explore IBM Watson NLP Library for Embed

Equip employees with the data they need Enable workers to quickly resolve customer problems. Use watsonx.ai to summarize, classify and redact sensitive data from large corpuses to equip your workers with the most relevant information. Learn about watsonx.ai

Mitigate risk and accelerate cloud adoption Win the trust of financial institutions. ISVs can confidently deploy critical workloads while addressing client requirements around compliance and security with IBM Cloud for Financial Services®. Explore IBM Cloud for Financial Services

Get a real-time view of IT performance Build on-prem, specialized applications based on industry requirements for clients. ISVs can embed IBM Instana® Observability to provide their clients with a real-time view of application performance. Explore IBM Instana Observability

Embed AI to differentiate your solutions

The IBM embeddable AI portfolio equips developers with a set of flexible and enterprise-grade AI products. Embed them easily into commercial applications to improve user experiences—while offering a simpler path to creating AI-powered solutions.

Become a value creator with watsonx

IBM watsonx is our enterprise-ready AI and data platform, built on the best open technologies, designed to scale and accelerate the impact of AI with trusted data when you are developing commercial applications. It consists of three integrated offerings—watsonx.aiwatsonx.data and watsonx.governance.

Go beyond being an AI user and become an AI value creator. Get inspired with relevant use cases, in-depth demos and how-to guides to enhance the capabilities of your solution.

Explore more use cases

Try embeddable AI

Discover embeddable AI

Watch the video: Enhance your solutions by multiplying the power of AI with watsonx.ai

Watch the video: Elevate your commercial solutions with watsonx.data

MSSPs and cloud SIs can partner with IBM to accelerate the development and delivery of their security services.
Ready to build with IBM?

Join IBM Partner Plus to get started or contact an IBM representative to discuss your build journey.

Join IBM Partner Plus


Join Partner Plus and sign an Embedded Solution Agreement. If you have any questions reach out through the form.

Join Partner Plus now

Embeddable AI portfolio consists of our watsonx next-generation AI and data platform, comprised on watsonx.aiwatsonx.datawatsonx.governance; IBM AI APIs (IBM Watson Natural Language Understanding, IBM Watson Speech to Text, IBM Watson Text to Speech; IBM AI libraries (IBM Watson Natural Language Processing Library for Embed, IBM Watson Speech to Text Library for Embed, IBM Watson Text to Speech Library for Embed; IBM AI applications (watsonx Assistant, IBM Watson Discovery, watsonxOrchestrate, IBM Instana Observability, IBM Maximo Visual Inspection).

The Embedded Solution Agreement (ESA) can bring your company’s expertise together with IBM’s innovative and market-tested technologies. You deliver the offering under your brand and you own the client relationship. The ESA offers flexible terms and pricing for the IBM technology embedded in your offering, allowing you to control and predict your development costs. Download the brochure to learn more.

Read the brochure

As a new Partner, you can apply for the cloud credits once you’ve signed an Embedded Service Agreement (ESA). These credits can be used for watsonx or any other offering on IBM Cloud.

Start here (IBMid required)

You are given certain benefits immediately after joining the program, and gain access to additional benefits the more you build with IBM. The benefits you receive depend on your partner tier.

Read the brochure

Yes, IBM Security’s program for service providers offers you white-glove services and go-to-market support that accelerate your time to value, helping you quickly reduce costs, increase analyst productivity, and deliver enhanced customer experiences.

Explore IBM Security’s program for service providers

We invite you to join Call for Code® for Startups, a worldwide program for startups, ISVs, enterprises, and venture capitalists to connect through collaborative business opportunities. When you participate in this program, you can get access to the latest resources and training to accelerate innovative solutions that address real-world problems in areas such as global sustainability.

Join today

You can join our global community of developers, IBM Developer, to connect and learn in-demand skills and build solutions with real sample code for any technology.

Explore the IBM Developer community

Yes, you can visit the IBM Digital Self-Serve Co-Create Experience (DSCE). DSCE helps data scientists, application developers and ML-Ops engineers discover and try IBM's embeddable AI portfolio across watsonx, IBM Watson Libraries, IBM Watson APIs and IBM AI Applications.


Yes, you can. You will receive more details on how to list your solution once you are an IBM Business Partner.

Find partner solutions on Red Hat Marketplace Get started selling on IBM Cloud® Catalog

We have over 50 offerings available in the US on the AWS marketplace.

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