What it can do for your business
Lucy absorbs and analyzes all the marketing data a company owns, has ever commissioned and licenses. Ask Lucy a question and she provides comprehensive answers to help you make informed decisions.
Lucy is a segmentation expert who assembles complex portraits of target customers, providing you deep insight and uncovering valuable information to help better connect with your audience.
Lucy is a master strategist at media planning, developing adjustable models that allow marketers to see the effect of different approaches and then optimizing them to achieve the greatest impact.
- Leverage entirety of enterprise data: Lucy is able to read and analyze a variety of formats including word documents, spreadsheets, PowerPoints, and even PDFs allowing for seamless search through the entirety of enterprise data.
- Centralize organizations IQ: Lucy can digest all of a companies owned and licensed marketing data, both structured and unstructured, and make it available though one simple interface to transcend organizational boundaries.
- Search results in natural language: Lucy has been trained to understand marketing terms and built on marketing ontology allowing marketers to find relevant results in seconds rather than traditional methods taking days.
- Monetize Insights : Lucy allows a marketer to perform research, build personas, understand media mix, create marketing plans, and build audience segments to drive increased demand generation and conversions.