Dig deeper into millions of interactions on Facebook, YouTube, Amazon, Google Plus, Wordpress, Reddit and more. Uncover hidden customer insights in seconds so you can ramp up your brand. Watson Analytics for Social Media sifts through individual comments and posts and displays results around topics you choose. See who is mentioning your brand, product, or service, and when and where.
Understand the audience sentiment with context, and if what they’re saying is positive or negative. And with Watson Analytics built in, you can pair these insights with those from your own data for a comprehensive view of your audience and your business. Be empowered to make the right decisions with greater accuracy. Achieve better results in hours, not months.
Move beyond your assumptions with conversation clusters, find relevant groups of key words and phrases that are important to your audience.
Tune your sentiment analysis based on context, so you can be confident you're getting an accurate assessment of your brand health and reception of your product.
Enhance your view of your business or product by adding social media data to your existing information, with guided configuration, smart data discovery, and visualization, all on a single platform.
Save time sorting through millions of sources, easily configure your query in minutes to deliver only the insights relevant to your analysis, and get to the action at the speed of your business.
Instead of spending a week or more on an initial market survey, we can cut through the chatter and get to the truly relevant data in just a few hours. That’s a time-saving of up to 95 percent for our analysts, and it means that we can start delivering insight to our clients in days, not weeks.
CEO, Liquid Newsroom
How customers use Watson Analytics for Social Media
To help clients become thought leaders through data-driven marketing, Liquid Newsroom needed to explore new markets and discover what's trending. IBM Analytics enables the company to capture and analyze social media data in hours instead of days, helping to deliver insight to clients at the speed needed for real-time marketing.