Inomera Research

Unlocking the hidden value of data with an API management solution

What is the API economy?

In today’s world of ever-expanding interconnectivity, application programming interfaces (APIs) have emerged as important tools for providing access to data and capabilities beyond the firewall. Organizations increasingly use APIs to bring together an ecosystem of partners and unlock new sources of value.

To take advantage of these capabilities, companies must understand the forces driving API usage, as well as the potential business models and monetization strategies APIs can help create. Successful organizations will see APIs not just as technical tools, but as sources of strategic value in today’s digital economy.

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Create differentiating customer experiences

Employ ever-more responsive websites, custom mobile apps and other user-friendly digital interfaces to enhance your interactions with customers.

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Extend your reach into a larger ecosystem

Use the data and services of other organizations by reducing the costs of obtaining, sharing and applying technology resources from external companies.

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Deliver innovation to market faster

Take advantage of sophisticated technologies without having to develop them internally. Manage APIs being produced and consumed more efficiently.

Tata Consultancy uses API integration to leverage cloud and cognitive

Tata Consultancy, a global leader in IT services, understands that the cloud is the way forward. However, many organizations still need to keep some systems and data on premises. See how IBM API Connect® software enables companies to maintain full, on-premises control of certain systems, applications and data and to also take advantage of the efficiency and innovation of the cloud.

RBL Bank uses the API economy to digitize business and beat larger competitors

API Connect and IBM DataPower® Gateway appliance allowed RBL Bank to support APIs for creating new solutions for retail customers. By using APIs, the bank simplified customer transactions while reducing operation and technology costs. See how RBL Bank reinvented itself as a more modern, digital institution.

Take advantage of IBM’s leadership in the API economy

Evolution of the API economy

To succeed in the API economy, you must understand the driving forces behind it and the new API business models and monetization strategies it can help create.

Innovation in the API economy

To differentiate your business, you must create digital capabilities for end users and API experiences that set you apart in the minds of developers and the organizations they support.

Master the API economy

Want to discuss your API initiative with an IBM expert? Jump start your journey in the API economy with a no-charge strategy consultation.

Are you a developer?

Visit our developer center on developerWorks for our no-charge trial, how-to guides and more.

API management leaders

Forrester names IBM as a leader among 15 API management solution providers.

Why should you develop and consume APIs?

API Connect

Create, manage, publish and promote your APIs.

DataPower Gateway

Secure your APIs with an industry-leading enterprise-grade gateway.

Ready to get more from your data in the API economy?

Talk to an expert to realize the hidden value of your data using an API solution