Reach new customers with the API economy
Monetize your data to create new revenue streams for your business
Overview
What is the API economy?
In today’s world of ever-expanding interconnectivity, application programming interfaces (APIs) have emerged as important tools for providing access to data and capabilities beyond the firewall. Organizations increasingly use APIs to bring together an ecosystem of partners and unlock new sources of value.
To take advantage of these capabilities, companies must understand the forces driving API usage, as well as the potential business models and monetization strategies APIs can help create. Successful organizations will see APIs not just as technical tools, but as sources of strategic value in today’s digital economy.
Benefits
Create differentiating experiences
Employ responsive websites, custom mobile apps and user-friendly digital interfaces to enhance your customer interactions.
Extend your reach into a larger ecosystem
Use external data and services by reducing the costs of obtaining, sharing and applying of those technology resources.
Deliver innovation to market faster
Use advanced technologies without having to develop them internally. Efficiently manage APIs being produced and consumed.
IBM API products
IBM® DataPower® Gateway
Secure your APIs with an industry-leading enterprise-grade gateway.
Case studies
IBM Garage™
A whole new way of working
Explore IBM Garage
Explore the IBM Garage interactive demo to understand the collaborative experience of the IBM Garage.
Meet an IBM Garage expert
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Learn more about the API economy
Learn more about the evolution of the API economy
Succeed in the API economy by understanding the driving forces behind it and the new API business models and monetization strategies it can help create.
Explore innovation in the API economy
Differentiate your business by creating digital capabilities for users. Devise API experiences that set you apart in the minds of developers and the organizations they support.
Master the API economy
Your digital transformation is critical to your success in the API economy. Discuss your API initiative in a no-charge strategy consultation with an IBM expert.
Get solutions for developers
Visit our community group to discuss, blog, and share resources. Here, you can share best practices and ask questions about all things IBM API Connect.
Learn about the API management leaders
Get the details on how IBM was named a leader in Forrester’s evaluation of 15 API management solution providers against 26 criteria.
Get more from your data
Talk to an expert to realize the hidden value of your data using an API solution.