New API economy business models are emerging
Successful organizations see APIs not as technical tools only, but as sources of strategic value in today’s digital economy. Adopting an API-centric business model enables you to:
- Create value by offering APIs that others want.
- Use APIs to help developers innovate freely.
- Support mobile development teams with APIs.
- Make APIs the common language in a hybrid world.
- Link devices to data on the Internet of Things (IoT).
Drivers of API adoption include a focus on the customer experience, a desire for frictionless access to ecosystems and a need for faster time to market.
Business models in the API economy can be based on direct consumption, market-making endeavors or ecosystem enablement.
API monetization strategies can be indirect, transactional or product-based.
Count on IBM to help guide you into the API economy
Our industry skill and experience in hosting and securing back-office data for leading enterprises makes IBM uniquely qualified to host the world’s growing engagement data and to help enterprises digitally transform for a world whose future is increasingly built on data.
IBM API Connect: Helping you thrive in the API economy
The IBM API Connect™ solution gives you the tools you need to create, manage and share APIs in a security-rich and scalable environment.
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North American airline increases customer satisfaction
Signs of success:
Percentage of customers who click links
Increase in passenger traffic
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Success in the API economy comes down to you
Get started with APIs—flexible ways for you to join the API economy
Your organization depends on you to develop innovative and engaging applications faster, using APIs. To do this, you must be able to:
- Easily find the right APIs to use in your applications.
- Quickly develop and deliver scalable APIs.
IBM provides the tools you need for your application development. Our solutions also support open-source technologies, so you can work the way you want. IBM API Connect Essentials and Professional include a programmable micro gateway that can empower developers and support teams just starting their API journey with a single departmental project.
IBM API Connect on Bluemix
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