Business Challenge story
Soccer.com wanted to keep customers engaged—but its legacy site introduced friction along the customer journey by redirecting visitors from content to commerce pages if they wanted to purchase.
Soccer.com turned to IBM Business Partner PointSource and deployed a content-management solution—facilitating the launch of a new website that integrates content, commerce and social media.
Soccer.com has created a superior digital experience for soccer fans—enabling customers to move seamlessly from browsing content to buying products without changing pages.
- Content - CM8
- Digital Experience Managed Hosted Withdrawn
- M&E: Connected customer
- Retail: Digital Experience