We were able to come up with some really innovative solutions to bring content and commerce together in a very short amount of time.

—Colby Walker, Senior Manager – Digital Experience, Soccer.com

Business Challenge story

Soccer.com wanted to keep customers engaged—but its legacy site introduced friction along the customer journey by redirecting visitors from content to commerce pages if they wanted to purchase.

Transformation

Soccer.com turned to IBM Business Partner PointSource and deployed a content-management solution—facilitating the launch of a new website that integrates content, commerce and social media.

Benefits

Soccer.com has created a superior digital experience for soccer fans—enabling customers to move seamlessly from browsing content to buying products without changing pages.

Solution Category

  • Watson Customer Engagement
  • IBM Cloud
  • Middleware
  • Solution Components

    • IBM Content Manager
    • M&E: Connected Customer
    • Retail: Smarter Shopping Experience
    • WebSphere Portal Enable