We decided to work with IBM as the strongest possible [technology] partner. And this was a good idea since we are achieving amazing results.

Cyril Bourgois, Groupe Casino

Business Challenge

French mass-retailer Groupe Casino is using IBM technology to reimagine the store experience and improve and simplify the monitoring and management of its refrigeration unit.



Groupe Casino, a multi-channel retailer with a presence in France, Brazil and Columbia, has created a first-of-its-kind retail experience in the heart of Paris. Its digitally-driven “Le 4 Casino” store combines a grocery store, restaurant, gourmet corner, retail showroom and a co-working area to encourage customers to spend time in the retail space. The store features a host of digital tools, including IBM Watson IoT technology, to assist customers and help the retailer provide an innovative and pleasant shopping experience.

Solution Category

  • AI/Watson