Business Challenge

Aditya Birla Fashion and Retail wanted a seamless IT infrastructure platform, which would enable them to achieve future growth.


Aditya Birla Fashion and Retail teamed up with IBM Services to transform its IT infrastructure and accelerate journey to cloud.

Business Benefits


uptime on both data center and disaster recovery


critical incidents on security


to improve employee productivity and resiliency

Business challenge story

Building a seamless IT infrastructure

To achieve their vision for future growth and expand the stores network across the country, Aditya Birla Fashion and Retail wanted to transform the IT infrastructure. They also needed help with skills to leverage the in-house tools to tighten the security landscape.

The partnership with IBM will help us accelerate our transformation in a way which is more efficient, cost effective and seamless

Neeraj Pal Singh, Chief Information Officer, Aditya Birla Fashion and Retail Ltd

Transformation Story

Accelerating Journey to Cloud

Aditya Birla Fashion and Retail teamed up with IBM Services to transform its IT infrastructure. Deploying Infrastructure-as-a-service in a private cloud environment will enable Aditya Birla Fashion and Retail to drive growth through expansion of it’s stores network on the back of a seamless IT platform. Leveraging Dynamic Automation, Self Heal, Self Help and Disaster Recovery Automation to improve productivity and resiliency. With support from IBM on leveraging in-house security tools, they will strengthen and restructure the security landscape. By partnering with IBM, Aditya Birla Fashion and Retail has accelerated journey to cloud.

Results Story


Enhancing IT infrastructure will enable ABFRL to achieve 100% uptime on both Disaster Recovery and Data Center. Restructuring security landscape will ensure zero critical incidents on security and by leveraging automation, it will improve productivity and efficiency.

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Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Limited (ABFRL), formerly Pantaloons Fashion & Retail Limited, is the largest organised retailer of fashion and apparel in India. ABFRL hosts India's largest fashion network with over 11,000 points of sale, which includes close to 2,500 exclusive ABFRL brand outlets across 750+ cities and towns, 4,900+ multi-brand outlets and 4000+ department stores across the country. The company is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores.

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