Overview
Start anywhere and go everywhere with IBM® Business Analytics
It’s a data-driven world, and organizations that mine insights from enterprise data have all the competitive advantage. To keep pace with changing market dynamics and make better strategic decisions, you need ready access to up-to-date, high-quality data and analysis. With business analytics, you can make confident business decisions informed by real metrics and insights and take the guesswork out of decision making.
AI powered insights, faster, for everyone:
Cognos Analytics 12
Watch the announcement, live, on June 8th
What is business analytics?
Make better business decisions with IBM Business Analytics
IBM Business Analytics delivers advanced data analytics and AI with an integrated workflow to help you implement smarter, faster, and more accurate data-driven decisions. Regardless of business area — finance, HR, supply chain, marketing, sales, or IT, you can benefit from the data insights, planning, budgeting, forecasting, and business intelligence (BI) capabilities our solutions provide. This means you can eliminate data and process silos and speed user adoption.
With IBM Business Analytics you can enhance your decision making further with predictive insights, shape future outcomes more effectively, and transform your organization from what’s coming to what’s next.
Expand your analytics footprint with business analytics
Learn about the business benefits of using IBM Business Analytics.
Predictive and prescriptive forecasting
Uncover trends and seasonality patterns even in the face of growing big data complexity to support faster decision-making.
Real-time access to your data
Scale use cases and analysis across departments and line-of-business users.
Flexible tools and security controls
Use a Microsoft Excel interface to speed user adoption, with total control of your data, from on-premises to the cloud.
AI that streamlines, automates and integrates
Discover the AI-powered solution that creates a holistic view of your business performance.
Key features of IBM Business Analytics
Use analytics data to plan, forecast, collaborate and anticipate business needs.
Plan, budget and forecast
Deliver dynamic, reliable plans, budgets and forecasts with speed, and easily adjust plans as the market changes to optimize outcomes with built in predictive analytics and AI capabilities.
Gain business intelligence
Get a complete picture of your enterprise and understand what's next by automatically unifying business data to gain actionable insights.
Close, consolidate and report
Enable finance teams to automate, accelerate, and simplify the financial close process with minimal IT support, to manage audit compliance.
The use cases for IBM Business Analytics
Business intelligence

Business intelligence
Use an AI-infused fully integrated BI, analytics and enterprise reporting platform that spans data preparation, data exploration, data visualization, integrated dashboards, and more, to allow users access to usable data and insights.
Integrated sales and marketing planning

Integrated sales and marketing planning
Optimize sales capacity requirements with constraint-based planning, allowing users to scale business analytics data through historical, current and predictive views. Create accurate revenue plans and forecasts, and gain visibility into your marketing and sales data to easily allocate resources based on performance or changing demand to meet business objectives.
Integrated workforce performance planning

Integrated workforce performance planning
Unify data into a central, governed repository to switch from time-consuming spreadsheets and build workforce forecasts based on dynamic changes in staffing, location, return to work, salary planning, retention and churn.
Case studies
Increasing plan accuracy and confidence with AI
FleetPride teamed up with Cresco International to deploy descriptive, predictive and prescriptive analytics solutions from IBM Business Analytics, giving supply chain managers game-changing insights into operations.
Driving operational efficiency and plan agility with AI
Novolex selected solutions from IBM Business Analytics based on its ability to connect the company’s various systems into one platform which could provide monthly and weekly site-level reporting for engineering, marketing, sales and operations.
Baking in AI and analytics to meet rising demand
Vaasan has come to rely on IBM Business Analytics solutions to improve their inventory position and adjust capacity based on market needs in hours with a fully comprehensive solution spanning planning, budgeting, forecasting and business intelligence.