Learn why IBM was named a Market Leader in the Integrated Planning & Analytics report from BARC Research. 

Where it’s used

Finance        Supply chain        Sales        Workforce        Marketing        IT


Modern sales planning solutions drive business results

Companies using sales planning analytics today see these benefits over non-users:

Increase in revenue across the enterprise


greater year-over-year increase in annual company revenue

More opportunities won


greater improvement in customer win-back rates and 1.3x improvement in revenue from net-new customers

Greater quota attainment


greater annual increase in attainment of sales team quota

Use cases

Planning solutions for sales

Sales forecasting

icon representing sales forecasting

Use both historical and current sales performance, along with predictive analytics, to forecast future sales results more accurately.

Sales territory and quota planning

icon representing sales territory and quota planning

Design fair and equitable sales territories that are managed for complete coverage, and create data-driven sales quota targets that incorporate historical sales performance, market opportunity, and account segmentations.

Sales capacity planning

icon representing sales territory and quota planning

Optimize sales capacity and resource requirements to ensure complete coverage in all territories, eliminate the risk of unassigned quotas, and attain revenue goals.

Try Planning Analytics with Watson at no cost for 30 days

Create multi-dimensional plans, budgets and forecasts.
Interactive dashboards and enterprise reports – Up to 5 users can join the same trial instance.
Explore pre-built planning solutions by industry and use cases.


What our users are saying

Featured resources

Aberdeen report: The ROI of sales planning analytics

See how those using sales planning analytics see a 41% year-over-year increase in annual company revenue.

What-if scenario analysis

See the impact of your decisions before making them.

Software selection guide

Find the best planning, budgeting and forecasting solution for you.