Where it’s used

Finance        Supply chain        Sales        Workforce        Marketing        IT

Overview

Marketing planning

As customer needs and preferences change, so do marketing plans. But large volumes of data, siloed systems and manual data aggregation can slow down analysis cycles. IBM® Planning Analytics with Watson® accelerates marketing planning and allows marketers to pivot in real time to adjust plans, campaigns and tactics. 

Automate manual processes, unite silos across the business, and create a single source of truth. Create models that predict potential ROI or improve forecast accuracy, see the impact of decisions before making them, identify trends and better understand what is driving customer demand and campaign performance.

Can you relate to these marketing dilemmas?

Tedious and siloed planning

Error-prone spreadsheets and manual planning hinder decision-making.

Inability to quickly pivot

Marketing plans are created infrequently, leading to a lack of agility in the planning process.

Lack of real-time insights

Marketing spend vs. budget cannot be assessed in real-time.

Use cases

Planning solutions for marketing

Resource Allocation

visual insight icon

Ensure visibility into your marketing spend and easily allocate and reallocate resources based on performance or changing demand. Track results on multiple dimensions (by campaign, channel, business unit, etc.) to compare budget to actual.

Revenue Planning

vision icon

Create more accurate revenue plans and forecasts based on historical sales data, marketing performance metrics, and predictive analytics. Ensure marketing performance achieves business objectives.

Campaign Optimization

chart-line

Track and analyze campaigns in real time to understand performance against targets and make ongoing adjustments. Perform deep granular analysis to understand buying behaviors and customer churn.

IBM Planning Analytics with Watson

What our customers are saying

Related solutions

IBM® Cognos® Analytics

Be more analytics-driven with a business intelligence platform that helps you confidently create compelling visualizations and dashboards.

IBM Watson® Studio

Build and train models at scale in an all-in-one environment. Operationalize data science with enhanced visual modeling and automated deep learning.

IBM® Decision Optimization

Transform business decision-making with optimization software that delivers prescriptive analytics capabilities to help you make better decisions and get better results.