IBM Planning Analytics with Watson automates manual processes for more reliable decision-making while driving speed, agility, and foresight.
- Increase the accuracy of marketing-led funnel models.
- Integrate marketing tactics and plans with sales strategies and financial plans.
- Align campaigns and programs to sales targets.
- Generate revenue forecasts based on marketing metrics that are connected to historical performance and real-time data.
- Analyze which customers are most profitable and what the causes are for attrition and retention.
- Understand where to invest marketing dollars based on analysis.
- Analyze markets to understand growth opportunities and market penetrations.
Planning solutions for marketing
Ensure visibility into your marketing spend and easily reallocate based on performance or changing conditions. Track resources on multiple dimensions (by campaign, channel, business unit, etc.) to compare budget to actual.
Forecast and plan marketing revenue
Create more accurate revenue plans and forecasts based on historical sales data and marketing performance metrics, like leads and conversion rates. Ensure marketing performance achieves business objectives.
Track and analyze campaigns in real time to understand performance against targets and make ongoing adjustments. Perform deep granular analysis to understand buying behaviors and customer churn.
Can you relate to these marketing dilemmas?
Solve your marketing planning challenges
Respond with agility
Respond with agility
Constantly changing and highly demanding customer preferences require marketers to interpret high volumes of data and respond appropriately. But siloed data systems only give a partial picture and hinder decision-making.
With easy access to broad organizational and historical data, marketers can run unlimited what-if scenarios to assess the best course of action. This allows marketers to see the potential impact even before implementing changes.
It's critical to be able to continuously modify marketing plans to ensure a responsive and optimized strategy. However, most marketers use manual inflexible spreadsheets, making it difficult to execute change quickly.
Optimize marketing plans with an automated solution that utilizes deep insights to inform campaign performance and market trends. Execute budget reallocation or make adjustments to the marketing mix in real-time.
Marketing teams can be fragmented and often disconnected from sales. This can lead to siloed planning and misalignment with overall marketing goals, driving misallocated spend on the wrong elements of the marketing mix.
Unite silos with marketing planning software that provides one source of truth, giving users access to the same data, analytics, and plans. Build bottom-up plans that align to both marketing and organizational objectives.
Hear from the analysts
What our users are saying
We can design marketing plans that bring more people to stores to buy our products
IBM Planning Analytics helps us drill down into sales performance. Using this information, we can optimize our production and marketing decisions to get the biggest returns, helping us drive up our profits.
Our reporting processes are at least 50 percent faster now, which has a real positive impact on the way we do business.