Overview
Marketing planning
As customer needs and preferences change, so do marketing plans. But large volumes of data, siloed systems and manual data aggregation can slow down analysis cycles. IBM® Planning Analytics with Watson® accelerates marketing planning and allows marketers to pivot in real time to adjust plans, campaigns and tactics.
Automate manual processes, unite silos across the business, and create a single source of truth. Create models that predict potential ROI or improve forecast accuracy, see the impact of decisions before making them, identify trends and better understand what is driving customer demand and campaign performance.
Can you relate to these marketing dilemmas?
Tedious and siloed planning
Error-prone spreadsheets and manual planning hinder decision-making.
Inability to quickly pivot
Marketing plans are created infrequently, leading to a lack of agility in the planning process.
Lack of real-time insights
Marketing spend vs. budget cannot be assessed in real-time.
Use cases
Planning solutions for marketing
Resource Allocation
Ensure visibility into your marketing spend and easily allocate and reallocate resources based on performance or changing demand. Track results on multiple dimensions (by campaign, channel, business unit, etc.) to compare budget to actual.
Revenue Planning
Create more accurate revenue plans and forecasts based on historical sales data, marketing performance metrics, and predictive analytics. Ensure marketing performance achieves business objectives.
Campaign Optimization
Track and analyze campaigns in real time to understand performance against targets and make ongoing adjustments. Perform deep granular analysis to understand buying behaviors and customer churn.
IBM Planning Analytics with Watson
Plan for anything, be ready for everything
Build strategic plans to optimize budget allocation, spend visibility, and performance. Track and analyze marketing spend and performance to drive the highest ROI with IBM Planning Analytics with Watson.
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Hear from the analysts
What our customers are saying
We can design marketing plans that bring more people to stores to buy our products.
Donald Neumann
Grupo Boticário
IBM Planning Analytics [with Watson] helps us drill down into sales performance. Using this information, we can optimize our production and marketing decisions to get the biggest returns, helping us drive up our profits.
Vince Mertens
Continental Foods
Our reporting processes are at least 50 percent faster now, which has a real positive impact on the way we do business.
Connie Walsh
Allen Edmonds
Case studies
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