Marketing planning and analytics
Make data-driven decisions in real-time and optimize ROI with AI-infused marketing planning solutions
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Marketing planning process made easy

Say goodbye to manual processes and disjointed data, and hello to a unified and collaborative platform. Adjust the marketing strategy in real time and achieve your marketing goals faster.

Use AI-infused marketing analytics solutions to improve digital marketing ROI. Gain a deeper understanding of your target markets’ needs before they even know it. Deliver a seamless personalized experience while reaching your marketing objectives.

Trust IBM® Planning Analytics to revolutionize your marketing planning and execution.

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What you can do
Holistic business planning

Increase marketing return on investment by integrating strategic plans with external market factors. Gain real-time visibility into target customers’ purchasing trends. Unlock insights for more cost-effective marketing activities that factor in psycho-graphics and demographics data. Make data-driven decisions about launching new products or how to adjust the marketing mix.

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Advanced marketing analytics

Plan, track, and analyze marketing programs in real-time and understand performance metrics against benchmarks to make ongoing adjustments. With built-in advanced analytics marketing managers can perform granular market segmentation, and SWOT analysis before launching new marketing campaigns. Boost traffic, conversions, and market share across all channels while improving your customer experience.

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Smart resource allocation

With real-time end-to-end visibility into your strategic marketing efforts, you can easily break down resources based on performance or demand to create more effective marketing plans and forecasts. With this marketing analytics software, you can track results on a granular level across all marketing campaigns including social media, content marketing and SEO. Easily compare the spending to the actual marketing budget.

Why IBM Planning Analytics? The in-memory database powered by TM1 technology enables real-time calculation without compromising on speed, allowing you to scale as per your business roadmap. Enjoy hassle-free, scalable marketing operations while achieving business objectives. Read the solution brief Gain competitive advantage

Link marketing initiatives with sales and operational plans. Marketing teams get the ability to identify new growth opportunities and reach new target audiences while optimizing costs with marketing planning software that fosters transparency and collaboration.

Maximize marketing ROI

Respond with agility to changing potential customers’ preferences, and continuously adapt marketing plans and workflows. Quickly evaluate key performance indicators by marketing channel and ensure your business goals are attainable.

Greater customer engagement

Understand what drives customer base action, perform market research and refine your marketing campaigns. With easy-to-use AI-infused predictive capabilities, you can test different types of marketing plan templates based on multiple buyer personas and messaging.

[Simplifying our systems landscape] will allow the internal DBS team to take full responsibility for the support and change of our systems. And it will prepare us for a move to cloud services in the future James Courtney-Holt CIO Finance & Commercial Lead, Defence Business Services Ministry of Defence UK Learn more

Frequently asked questions

Flat files, such as spreadsheets, word docs, budgeting and forecasting applications, as well as ERP, CRM and any API can be integrated by IBM Planning Analytics with Watson.

Depending on your company's demands and requirements, the installation procedure can take between 8 weeks to several months.

The engine, a multidimensional database with a cell-oriented layout similar to spreadsheets, is at the heart of IBM Planning Analytics. Its cells are linked to the underlying database via your formulas. All of Excel's data visualization and analysis capabilities are available in a centralized platform.

Where it's used

Cross-industry use cases


Transcend the limits of manual planning with simplified, integrated financial planning and analysis. Achieve consensus between income statements, balance sheets and cash flow.

Supply chain

Blend hierarchy advanced analytics and an unlimited sandbox of “what-if” scenario analysis into your supply chain processes. With the foresight to pivot quickly, you can turn disruptions into opportunities.


Track and analyze sales rep performance and sales capacity data in real-time. Use the power of AI to optimize effective sales processes, enhance productivity and reach revenue targets. Automate resource allocation and territory planning to get a competitive advantage and increase market share.

Take the next step

See IBM Planning Analytics in action. Discover how you can take your marketing planning and analytics to the next level.

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