Turn insights into action with IBM Business Analytics
Marketing planning tools
Marketing planning made easy
Tired of spending hours in a tedious, siloed planning process that lacks real-time insights and the agility to pivot quickly?
IBM® Planning Analytics with Watson automates manual processes and enables real-time marketing strategy adjustments. Use AI infused predictive marketing analytics to improve forecast accuracy and meet your marketing goals. Gain a deeper understanding of your target audience needs before they even know it. Deliver a seamless personalized experience and consistently provide value.
Features
Increase marketing ROI
Increase marketing return on investment by integrating plans with external market factors and gain real-time visibility into target customers’ purchasing trends. Unlock insights for more cost-effective marketing activities by measuring your store’s impact on online sales, customer loyalty and lifetime value, and even get suggestions on when to expand to new products or how to adjust the marketing mix.
Optimize campaigns
Plan, track and analyze marketing programs in real-time and understand performance metrics against benchmarks to make ongoing adjustments. Perform granular market segmentation and create personalized campaigns, target market buying behavior and the popularity of products. Boost traffic, conversions, and market share across all channels while improving your customer experience.
Smart resource allocation
With real-time end-to-end visibility into your strategic marketing efforts, you can easily break down resources based on performance or demand to create more effective marketing plans and forecasts. Track results on a granular level across all marketing campaign channels such as social media, content marketing, SEO, and websites. Easily compare the spending to the actual marketing budget.
Benefits
Fast performance, flexibility and scalability
Integrated business planning
Link marketing initiatives with sales, HR and operational plans. Get a competitive advantage with the ability to identify new growth opportunities while optimizing costs with marketing software that fosters transparency and collaboration.
Plan continuously
Respond with agility to changing potential customers’ preferences, and create continuous marketing plans and workflows. Quickly evaluate future marketing needs, performance gaps, and drivers of business goal success to make better decisions.
AI-infused marketing insights
Use accessible AI-infused predictive capabilities to understand what drives consumer action and refine your marketing campaigns for greater ROI optimization. Built-in what-if capabilities enable you to evaluate different types of marketing plan templates.
What are businesses saying?
Our IBM solutions from KPI Digital enable us to gain a deeper understanding of our customers, which is empowering us to boost traffic, conversions, and revenues on the digital channel.
Stephen White
Senior Director Business Process and Operations
Buffalo Jeans
IBM Analytics solutions are helping us understand the myriad factors that make consumers choose one product over another.
Donald Neumann
Demand Manager
Grupo Boticário
IBM Planning Analytics helps us drill down into sales performance. Using this information, we can optimize our production and marketing decisions to get the biggest returns, helping us drive up our profits.
Vince Mertens
Continental Foods