Marketing planning tools
Marketing planning processes made easy
Say goodbye to manual processes and disjointed data, and hello to a unified and collaborative platform. Adjust the marketing strategy in real time and achieve your marketing goals faster.
Use AI-infused marketing analytics solutions to improve digital marketing ROI. Gain a deeper understanding of your target markets’ needs before they even know it. Deliver a seamless personalized experience while reaching your marketing objectives.
Trust IBM® Planning Analytics with Watson to revolutionize your marketing planning and execution.
Features for successful marketing
Holistic business planning
Increase marketing return on investment by integrating strategic plans with external market factors. Gain real-time visibility into target customers’ purchasing trends. Unlock insights for more cost-effective marketing activities that factor in psychographics and demographics data. Make data-driven decisions about launching new products or how to adjust the marketing mix.
Advanced marketing analytics
Plan, track and analyze marketing programs in real-time and understand performance metrics against benchmarks to make ongoing adjustments. With built-in advanced analytics, marketing managers can perform granular market segmentation and SWOT analysis before launching new marketing campaigns. Boost traffic, conversions and market share across all channels while improving your customer experience.
Smart resource allocation
With real-time end-to-end visibility into your strategic marketing efforts, you can easily break down resources based on performance or demand to create more effective marketing plans and forecasts. With this marketing analytics software, you can track results on a granular level across all marketing campaigns including social media, content marketing and SEO. Easily compare spending to the actual marketing budget.
Benefits
Fast, flexible, marketing planning software
Gain competitive advantage
Link marketing initiatives with sales and operational plans. Marketing teams get the ability to identify new growth opportunities and reach new target audiences while optimizing costs with marketing planning software that fosters transparency and collaboration.
Maximize marketing ROI
Respond with agility to changing potential customers’ preferences, and continuously adapt marketing plans and workflows. Quickly evaluate key performance indicators by marketing channel and ensure your business goals are attainable.
Greater customer engagement
Understand what drives customer base action, perform market research and refine your marketing campaigns. With easy-to-use AI-infused predictive capabilities, you can test different types of marketing plan templates based on multiple buyer personas and messaging.
What are businesses saying?
Our IBM solutions from KPI Digital enable us to gain a deeper understanding of our customers, which is empowering us to boost traffic, conversions, and revenues on the digital channel.
Stephen White
Senior Director Business Process and Operations
Buffalo Jeans
IBM Analytics solutions are helping us understand the myriad factors that make consumers choose one product over another.
Donald Neumann
Demand Manager
Grupo Boticário
IBM Planning Analytics helps us drill down into sales performance. Using this information, we can optimize our production and marketing decisions to get the biggest returns, helping us drive up our profits.
Vince Mertens
Continental Foods