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How could your business or organization benefit from access to accurate, hyperlocal weather data? Think of data relevant to a very specific area like single farm, construction site or city block. At Emnotion, we excel in climate forecasting at a hyperlocal level.
A few years ago, we launched our climate forecasting services with the intent of giving farmers critical weather insights to help them plan ahead with foresight. Since then, we’ve discovered that once businesses have good, stable weather data and know how to work with it, they can make a lot of other good things happen.
We based our company in our home country of Israel, where farmers produce enough food to feed nine million residents. They also export produce and flowers globally. Given our arid, drought-prone land, the Israeli government promotes water efficiency by establishing water prices and quotas. In addition, it requires farmers to sign multiyear contracts to receive irrigated water.
Needless to say, farmers must carefully plan ahead to help ensure profitable yields, balancing weather forecasts with water costs, planting cycles, consumer demand and multiple other variables. Unfortunately, farmers cannot rely on local and regional weather service providers to consistently deliver accurate forecasts. As a result, they often contract to receive too little water, in part because they simply don’t anticipate a drought coming.
A cloud-native business goes global
We had our sights on helping Israeli farmers, but we also wanted to help other weather-prone industries, such as construction. To develop our climate forecasting services, we needed affordable, accurate weather data for any place in the world, delivered on an open cloud infrastructure designed for high availability. We found this infrastructure with IBM.
We quickly combined our proprietary algorithms and methodology with raw climate data from The Weather Company, an IBM Business, supported by IBM Cloud. In a short period, our cloud-native company was open for business.
Customers can access our virtual weather assistant through our private cloud. Here, they can receive short-, mid- and long-range forecasts, customized for their particular climate-related risks.
Backed by IBM global weather and data center networks, we can reliably operate anywhere. Already, we have branched out beyond Israel to help customers in Eastern Europe, Australia, South Asia and North America.
5 ways planning for unpredictable weather pays off
Here are just five ways Emnotion can help customers worldwide using The Weather Company data:
- Farmers can contract to receive just enough water to foster crop health and better anticipate consumer demand for seasonal, weather-prone crops.
- Tower crane operators can help prevent accidents and damages by securing cranes and cargoes before winds gusts hit their worksites.
- Insurance providers can offer construction companies that rely on IBM weather data more affordable coverage rates.
- Commercial and military drone operators can ground drones before airways grow turbulent.
- City officials can advise citizens with heart and lung conditions to stay inside if high pressure systems are expected to intensify air pollution.
Given increasingly erratic global weather patterns, the list will only grow.
Teaming with IBM, we launched our services in just six months. We also saved on capital investments and streamlined our ongoing operational costs. Also, all of our employees can now focus on growing the business rather than managing infrastructure and Internet of Things (IoT) devices.
Finally, the IBM name gives our small company an extra boost of credibility. Many people ask us where our weather data comes from. Once we tell them it comes from IBM, they say “Okay.”
Read the case study for more details.