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Every Formula One race is a high-speed, data-driven spectacle, with each car generating up to 10,000 data points per second. In 2025, Scuderia Ferrari HP will use IBM’s cutting-edge technology to turn that data into world-class digital experiences for millions of fans.
More than 700 million fans follow the intense action of UFC events, but behind every fight lies a vast amount of unseen data. With IBM watsonx, UFC turns that data into advanced analysis, statistical insights, and compelling storylines shared across broadcasts, social media, and live events.
For over 30 years, IBM has partnered with the USTA to deliver world-class digital experiences for tennis fans. Now they're using generative AI to add spoken commentary, create match previews, and generate hundreds of match summaries.
With the help of watsonx, IBM is using generative AI to transform Masters data into AI-powered narration and insight about every shot, from every player, on every hole.
*based on Think 2024 data, IBM
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