Think 2025
Join us 5–8 May 2025 in Boston, Massachusetts
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Capture AI's full potential to drive growth, productivity and competitive advantage.

The AI revolution is here—ushering in over 1 billion new applications and transforming how enterprises create value. Are you keeping up?

Join 5,000+ senior business and technology leaders at Think 2025 in Boston to gain exclusive insights, breakthrough strategies, and real-world success stories from some of the world’s most iconic brands. Experience AI in action with Scuderia Ferrari HP, UFC, the US Open, and more.

Discover how Red Hat, HashiCorp, Apptio, DataStax, and other IBM Companies can help you unlock AI’s full potential—from business-tuned AI agents and automation to AI-ready data and hybrid cloud strategies.

The world’s leading enterprises are leveraging AI to drive productivity and competitive advantage. Don’t get left behind. Think ahead. Think 2025.
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An immersive journey

From the keynote stages to the Think Forum, attendees will see, hear and connect with real-world success stories, expertise, and technology as they move through the key components of capturing AI’s full potential.

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AI productivity that transforms work

Discover how deploying business-tuned agents, assistants and models that run on any cloud can provide a business advantage. Explore the AI productivity sessions.

 AI-ready trusted data that’s accessible

Fuel trusted AI insights with accurate enterprise data. Explore the data sessions.

 Architecture to support scaled AI

Learn about designing and automating intentional hybrid cloud infrastructure, future-proofed for the age of AI. Explore the hybrid cloud and infrastructure sessions.

Optimizing for complexity and cost

Uncover how to use automation to enhance connectivity and resilience while reducing risks and costs. Explore the automation sessions.

Insights from visionaries

Be inspired by top executives and trailblazers revolutionizing business with AI. Gain exclusive, actionable strategies to deploy fit-for-purpose AI, use AI-ready data and reduce IT complexity and cost with automation.
Arvind Krishna

Chairman and Chief Executive Officer, IBM

 LinkedIn The Rt. Hon. Dame Jacinda Ardern

Former Prime Minister of New Zealand (2017-2023)

 

 LinkedIn Frédéric Vasseur

Team Principal & General Manager, Scuderia Ferrari HP

 LinkedIn Alon Cohen

Senior Vice President of Research and Development, UFC

 LinkedIn Maura Healey

Governor of Massachusetts

 Official website Rob Thomas

Senior Vice President, Software and Chief Commercial Officer, IBM

 LinkedIn Kate Johnson

President & CEO, Lumen

 

 LinkedIn Stephanie Mehta

Chief Executive Officer and Chief Content Officer, Mansueto Ventures, Parent of Inc. and Fast Company

 

 LinkedIn Kareem Yusuf, Ph.D

Senior Vice President, Ecosystem, Strategic Partners & Initiatives, IBM

 LinkedIn Ritika Gunnar

General Manager, Data & AI, Software, IBM

 LinkedIn Dinesh Nirmal

Senior Vice President, Software Products, IBM

 LinkedIn Mohamad Ali

Senior Vice President, IBM Consulting

 LinkedIn Joanne Wright

Senior Vice President, Transformation and Operations, IBM

 LinkedIn Christopher Aiken

Principal, EY Tax

 LinkedIn Peter Leukert

CIO/Managing Director, Deutsche Telekom IT GmbH

 LinkedIn Frank Sweeney

CIO, Department of Child Safety, AZ

 LinkedIn Ricardo LaFosse

Chief Information Security Officer, Kraft Heinz

 LinkedIn Ronald den Elzen 

Chief Digital & Technology Officer at The HEINEKEN Company

 LinkedIn Richard Vitek

Vice President of Data, Analytics, and Application Integration, Lockheed Martin

 LinkedIn Pawan Verma

Executive Vice President and Chief Data and Information Officer, Cencora

 LinkedIn

Strategic media partner Fast Company at Think 2025 IBM welcomes Fast Company as a strategic media partner at Think 2025 in Boston, bringing bold ideas and game-changing strategies to the center of the AI revolution. Stay tuned for more details on these special sessions hosted by Stephanie Mehta, CEO and Chief Content Officer of Mansueto Ventures—publisher of Inc. and Fast Company—featuring special guests. Register for Think

Real-World Success, Powered by AI—See It in Action at Think Forum

The Think Forum brings AI to life with real-world success stories, breakthrough strategies, and interactive experiences from iconic brands. Don't just hear about AI - experience it.

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Get early access to the latest IBM innovations, from AI to quantum computing, helping you make informed decisions for business Register for Think 2025
Scuderia Ferrari HP

Every Formula One race is a high-speed, data-driven spectacle, with each car generating up to 10,000 data points per second. In 2025, Scuderia Ferrari HP will use IBM’s cutting-edge technology to turn that data into world-class digital experiences for millions of fans.

UFC

More than 700 million fans follow the intense action of UFC events, but behind every fight lies a vast amount of unseen data. With IBM watsonx, UFC turns that data into advanced analysis, statistical insights, and compelling storylines shared across broadcasts, social media, and live events.
US Open

For over 30 years, IBM has partnered with the USTA to deliver world-class digital experiences for tennis fans. Now they're using generative AI to add spoken commentary, create match previews, and generate hundreds of match summaries.
The Masters

With the help of watsonx, IBM is using generative AI to transform Masters data into AI-powered narration and insight about every shot, from every player, on every hole.

Think by the numbers*

130+ Thought leaders

Industry, business and tech leaders sharing invaluable AI expertise, fresh perspectives, and innovative ideas

 100+ Sessions

Packed with actionable insights to help you maximize your investment in AI

 100+ Demos and activations

Hands on, dynamic experiences curated for your business’ AI needs dominate the show floor

 5000+ Attendees

Connect with peers and trailblazers from around the world committed to progressing AI and capturing value

 90+ Countries represented

Unparalleled opportunities to gain diverse perspectives, expand your global network, and foster cross-cultural collaboration

 4 Days of knowledge and connection

Leave with a personalized blueprint to unlock AI value driving growth and productivity
Enjoy the iconic charm of Boston Blend business and innovation with some fun at one of our special events—choose to take in a Red Sox game at historic Fenway Park, or a scenic boat tour of Boston Harbor.

TechXchange 2025 Looking for events for developers, architects and technologists? Explore IBM TechXchange 2025, Orlando | 6–9 October Learn about TechXchange
Footnote

*based on Think 2024 data, IBM

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