Overview

Feature highlights

For enterprises with multiple advanced analytics needs

Exact tests

Derive results from small sample sizes and be confident of your results. Use more than 30 exact tests to analyze rare occurrences in large data sets.

Complex samples

Compute statistics and their standard errors accurately and easily from complex sample designs such as stratified, clustered or multistage sampling.

Neural networks

Explore your data using non-linear data modelling tools and build more accurate and effective predictive models. Provides a complementary approach to the statistical techniques available in the Base Edition.

Conjoint

Uncover richer information about how customers compare products and measure how individual product attributes affect consumer behavior. Design, price and market products and services tailored to customer needs.

Direct marketing

Conduct advanced analysis of your customers or contacts to drive better marketing efficiency and impact. Choose from recency, frequency and monetary value (RFM) analysis, cluster analysis, prospect profiling, postal code analysis, propensity scoring and control package testing.

AMOS (structural equation modeling)

Gain additional insight into causal models and explore the interaction effects and pathways between variables. Build attitudinal and behavioral models reflecting complex relationships more accurately using either an intuitive graphical, or programmatic, user interface.

Premium Edition features

Exact tests

  • Cochran’s Q test, contingency coefficient, Cramer’s V
  • Fisher’s exact test, Somers’ D — symmetric and asymmetric
  • Friedman test, gamma
  • Goodman and Kruskal tau, Jonckheere-Terpstra test
  • Kappa, Kendall’s coefficient of concordance, Kendall’s tau-b and tau-c
  • Kruskal-Wallis test, likelihood ratio test
  • Linear-by-linear association test
  • Mann-Whitney U or Wilcoxon rank-sum W test
  • Marginal homogeneity test, McNemar test, Median test
  • Pearson Chi-square test, Pearson’s R, Phi
  • Sign test, Spearman correlation, Uncertainty coefficient — symmetric or asymmetric
  • Wald-Wolfowitz runs test, Wilcoxon signed-rank test

Complex samples (CS)

  • CS Cox regression (also multithreaded)
  • CS descriptives
  • CS general linear models
  • CS logistic regression
  • CS ordinal regression
  • CS selection
  • CS tabulate
  • Sampling wizard/Analysis plan wizard

Neural networks

  • Multilayer perception
  • Radial basis function

Conjoint

  • Estimate utilities (CONJOINT)
  • For conjoint analysis (ORTHOPLAN)
  • PLANCARDS

Direct marketing

  • Cluster analysis
  • Contact profiling
  • Control package test
  • Propensity to purchase
  • RFM analysis — recency, frequency, monetary
  • Zip code response

AMOS (structural equation modeling)

  • Cluster analysis
  • Contact profiling
  • Control package test
  • Propensity to purchase
  • RFM analysis — recency, frequency, monetary
  • Zip code response