Uncover Customer Insights

Explore how predictive customer analytics can help you establish a dynamic, comprehensive view of individual customers and segments, understand what makes them high lifetime value customers, and ensure customer engagements are consistent, personalized and contextual across all touchpoints.

Omni-channel customer experiences

Generate a comprehensive and current understanding of the customer for consistent and relevant customer engagement decisions.

Data driven engagements

Analyze customers' behavior and preferences, tailor outbound and inbound interactions with the individual and add contextual data for maximum relevance.

Customer lifetime value

Personalize customer services and offerings for a higher lifetime value.

Customer retention

Understand drivers of customer retention and churn based on historical data and context.

Solution

IBM Predictive Customer Intelligence drives your customer engagements, making them relevant, personalized and consistent. One analytics solution for all your customer touchpoints.

Predictive Customer Intelligence

IBM Predictive Customer Intelligence helps you develop behavior based customer profiles and segments. Based on that insight it generates highly personalized offers, executed at any point of engagement, optimizing the acceptance propensity. Combining decision management and real-time scoring allows you to have consistent, continuous and relevant customer engagements.


Resources

Omni-channel Customer Experiences

Generate a comprehensive and current understanding of the customer for consistent and relevant customer engagement decisions.

Data Driven Engagements

Analyze customers' behavior and preferences, tailor outbound and inbound interactions with the individual and add contextual data for maximum relevance.

Customer lifetime value

Create personalized and relevant experiences as you attract, retain and satisfy high value customers now and into the future.

Predictive Customer Intelligence Deep Dive

This IBM Redguide provides a high-level architecture and identifies key components of the solution. The guide includes customer case studies of implemented solutions in various industries.

The Forrester Wave : Customer Analytics Solutions

A vendor evaluation that will help customer insight professionals and marketers make the right choices for their customer analytics needs.

Customer Journey Design: Galaxy ™

Unveil the strategic and technological approaches organizations are taking to enrich multi-channel customer journeys.

Customer success stories

Cablevision Argentina

Learn how this telecommunications provider uncovered the causes of customer dissatisfaction and effectively addressed the issue.


Rollins Inc.

Rollins addresses issues before they occur, increasing customer satisfaction and loyalty.


Denihan Hospitality Group and the Cincinnati Zoo & Botanical Garden

Learn how companies in the hospitality sector acquire, grow, and retain customers.