Make data-informed sales decisions
IBM sales analytics solutions offer deep insight into what products customers want and how to reach those customers with targeted promotions. An unprecedented amount of data is available today, and you need solutions that analyze multiple data sources to provide insight to compete effectively. IBM solutions provide fast, business relevant information when you need it using internal customer sales, product data and readily available external data.
Gain market insight
Use all market, product and customer data available, both internal and external, to gain social insight into markets.
Increase sales
Enhance customer experiences and increase sales revenue with new product designs and targeted promotions.
Improve efficiency
Improve procurement process and buyer’s efficiency through better understanding of customer preferences and buying habits.
Solutions
IBM Sales Analytics solutions give you a competitive advantage by providing insight into customer buying habits through analysis of multiple data sources. Examining what social chatter tells you, along with sales data analysis, leads to accurate sales forecasts and increased revenues.
Lift Insight for Retail
Lift Insight for Retail is a prepackaged solution complete with a merchant dashboard providing insights at department, brand, category and item levels. Identifying purchasing affinities and making better merchandising, assortment management, and promotion decisions have a direct impact on overall retail sales and profitability.
Social Media Analytics
Social media offers seemingly unlimited access to what current and potential customers are saying about products. Social media users share buying preferences and their likes and dislikes about product features. Social media analytics can help you make better decisions more quickly on what to offer your their customers.
Related Solutions for Social Media
| Social Media Insight for Retail | |
| Social Media Insight for Consumer Products | |
| Watson Analytics for Social Media | |
| Insights for Twitter | |
| Watson Personality Insights |
Demand Insight
Demand Insight helps you understand the factors influencing customer demand and offers actionable insights for you to consider. The solution draws on information available from social media, news, events and weather to give you in-depth information about demand for products. This solution has prepackaged functionality that enhances your understanding of critical demand forces.
Need Help Getting Started?
Sales analytics help you make the right merchandising and promotion decisions. Contact IBM to learn more about how your business can benefit, or check out the additional information and customer stories provided below.
Resources
Increasing sales and customer loyalty
Learn how you can determine which assortments of merchandise, down to the level item, will appeal to consumers, whether they are shopping on line or in a traditional store.
Retailers Confident in Analytics Payoff
Learn how forward facing retailers continue to leverage next-gen analytics engines to accurately predict shopper behavior.
Sales and Promotion Analytics
Learn about the need to apply advanced analytics across all phases of promotions planning, execution and performance measurement.
Customer success stories
Blackhawk
Blackhawk uses analytics to provide immediate insight into operations and inventory, increasing focus on business, not operational, issues.
Buffalo David Bitton
Buffalo David Bitton understands sales trends across channels be sure the right products are on hand to appeal to each customer.
Vaasan Oy
Vaasan Oy analyzes data from across its enterprise and gain an understanding of how customers share information and interact on social media.