Introduction

What is business analytics?

Business analytics refers to tools that help organizations measure performance, identify key drivers, and iterate on business strategy.

With today’s exponential data growth and velocity of change, it’s time to re-think traditional analytics and make decisions faster and with more confidence.

AI-infused planning and analytics can drive down costs while driving up accuracy. With an integrated approach, you can leverage analytics to synthesize all your data, automate planning, and operationalize insights in real time.

Go beyond the what. Get to the why, and plan for what’s next.

Products

COVID-19

IBM Planning Analytics

Automate and accelerate planning, budgeting and forecasting processes with IBM Planning Analytics.

IBM Cognos Analytics

Unearth hidden insights with a self-service BI solution driven by AI — IBM Cognos® Analytics.