IBM Analytics
Predictive Customer Intelligence
Anticipate your customer's next action to drive more targeted engagements.
PCI drives meaningful customer engagements. Learn More
Make every customer engagement relevant
IBM Predictive Customer Intelligence drives your customer engagements, making them relevant, personalized and consistent. One analytics solution for all your customer touchpoints.
FEATURED SOLUTION
Analyze customer behavior and define personalized actions in real-time
IBM Predictive Customer Intelligence
Gain deep, actionable customer insight based on all available data sources. Provide recommendations for targeted engagements with customers at any touch point to increase revenue and customer lifetime value.
Predictive Customer Intelligence
Solutions for your business
Develop data driven marketing engagements
Improve return on marketing investment.
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Enhance customer lifetime value
Increase long term sales and margin.
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Optimize customer service decisions
Improve customer retention and satisfaction measures.
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Deliver omni-channel customer experiences
Define consistent and relevant customer actions.
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Develop data driven marketing engagements
Analyze customers' behavior and preferences and tailor outbound and inbound interactions to the individual. Add contextual data for maximum relevance.
Enhance customer lifetime value
Analyze the drivers of customer spend and loyalty at the individual or micro-segment level. Prioritize investments in customers with the highest lifetime value potential.
Optimize customer service decisions
Understand drivers of customer retention and churn based on historical data. Deploy the insight to proactively provide the offer or service required to retain at-risk customers.
Deliver omni-channel customer experiences
Feed recommended actions into any customer system of engagement, based on the same data and models, for consistent and relevant customer journeys. Capture responses and continuously enhance the models.
Start your IBM Predictive Customer Intelligence journey today
IBM Predictive Customer Intelligence
Did you know that you have just two seconds to connect to a customer to execute the appropriate action?
The New Frontier for Personalized Customer Experience
Did you know that there is a great disparity between how organizations define the customer experience and how a customer actually experiences it?
Creating a Superior, Contextual and Relevant Customer Experience
Did you know that 70% of consumers have stopped doing business with a brand following a poor customer experience?