Predictive Customer Intelligence

Anticipate your customer's next actionWatch Video

Make every customer engagement relevant

IBM Predictive Customer Intelligence drives your customer engagements, making them relevant, personalized and consistent. One analytics solution for all your customer touchpoints.

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Featured solution | IBM Predictive Customer Intelligence

Gain deep, actionable customer insight based on all available data sources. Provide recommendations for targeted engagements with customers at any touch point.

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Predictive Customer Intelligence

Solutions for your business

 
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Develop data driven marketing engagements

Improve return on marketing investment.

 
Enhance customer lifetime value

Enhance customer lifetime value

Increase long term sales and margin.

 
Optimize customer service decisions

Optimize customer service decisions

Improve customer retention and satisfaction.

 
Deliver omni-channel customer experiences

Deliver omni-channel customer experiences

Define consistent and relevant customer actions.

 

Develop data driven marketing engagements

Analyze customer behavior and preferences and tailor outbound and inbound interactions to the individual. Add contextual data for maximum relevance.

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Develop data driven marketing engagements

Enhance customer lifetime value

Analyze the drivers of customer spend and loyalty at the individual or micro-segment level. Prioritize investments in customers with the highest lifetime value potential.

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Optimize customer service decisions

Understand drivers of customer retention and churn based on historical data. Deploy the insight to proactively provide the offer or service required to retain at-risk customers.

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Deliver omni-channel customer experiences

Feed recommended actions into any customer system of engagement, based on the same data and models, for consistent and relevant customer journeys. Capture responses and continuously enhance the models.

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Customer Stories

Redcats Group

Redcats Group

Redcats Group provides its brands with a common, user-friendly predictive analytics tool.

Denihan Hospitality Group

Denihan Hospitality Group & the Cincinnati Zoo

Two hospitality providers use analytics to acquire, grow and retain customers.

C Spire

C Spire

C Spire uses predictive analytics and decision models to optimize cross-selling and prevent churn.

Start your IBM Predictive Customer Intelligence journey today

IBM Predictive Customer Intelligence

Did you know that you have just two seconds to connect to a customer to execute the appropriate action?

The new frontier for personalized customer experience

There is a great disparity between how organizations define the customer experience and how a customer experiences it.

Creating a superior customer experience

Seventy percent of consumers stop doing business with a brand following a poor customer experience.

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